Brand Product Matrix:- Marico

 Parachute- Primary target women of all ages

 Hair & Care- Appealing to both men & women of all ages, primary user the young age group
 Shanti Amla- hair oil,value for money
 Silk & Shine- Target group – female millennial.
 After shower- Target group – Male millennial.
 Medikar- Young children
 Sweekar—primary target housewife
 Safola – Health conscious consumers
 Revive- Housewives.

Brand Value chain:-

There are four value stages in total, and there are key elements that build up each value stage. It is a
linear process, therefore, each value stage influences the next. The effect on each following step is
determined by its multiplier. For example, in the first stage, Marketing Program Investment will
affect Customer Mind-set. However, program quality of the marketing program investment
determines whether it creates a desirable customer mind-set. It can also go the other way around,
it's possible that your brand will get an undesirable customer’s mind-set if your marketing program
quality is not good enough.

Brand Hierarchy:-

 Brand hierarchy is a means of organizing different brands and their associated products
under a larger, parent brand.
 Brand hierarchy can be divided into three main types: corporate, endorsed, or individual.
Each has a different organizational structure based on real or perceived relationships between a
parent company and its various brands.
 A brand hierarchy strategy is most effective when implemented as a foundational element of
business operations. It clarifies the future direction of a brand and avoids individual products
within a brand potentially undermining each other.