Executive summary ----------------------------------------------------------------------------------------------- 1

Business Structure ----------------------------------------------------------------------------------------------- 5

Industry Overview ----------------------------------------------------------------------------------------------- 12
Swot Analysis------------------------------------------------------------------------------------------------------- 14
Competitor Analysis------------------------------------------------------------------------------------------------ 17
Competitive Advantage -------------------------------------------------------------------------------------------26
Market analysis ----------------------------------------------------------------------------------------------------- 28
Target Market-------------------------------------------------------------------------------------------------------- 30
Distribution Strategy----------------------------------------------------------------------------------------------- 31
Marketing and Sales Strategy----------------------------------------------------------------------------------- 32
Communication and Advertising --------------------------------------------------------------------------------33
Pricing Strategy------------------------------------------------------------------------------------------------------ 34
Expansion Strategy------------------------------------------------------------------------------------------------- 36
Financial requirement ----------------------------------------------------------------------------------------------39
Financial projection ------------------------------------------------------------------------------------------------- 40
Cash flow statement--------------------------------------------------------------------------------------------------42
Appendix and summary----------------------------------------------------------------------------------------------43
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We also intend to expand by introducing new product line like the terra chicken cubes by 10 cubes

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 TERRA SEASONING
THREE YEARS FORCASTED STATEMENT OF PROFIT OR LOSS
YEAR 1 YEAR 2 YEAR 3
N N N N N N
REVENUE 11,700,000,000 15,210,000,000 19,773,000,000
COST OF SALES
Machine maintenance 100,000,000 130,000,000 169,000,000
Marketing and advert cost 100,000,000 150,000,000 200,000,000
Raw material 2,000,000,000 2,600,000,000 3,380,000,000
Diesel 360,000,000 468,000,000 608,400,000
power 150,000,000 195,000,000 253,500,000

Consultancy

20,000,000 26,000,000 30,000,000

Staff training 20,000,000 30,000,000 40,000,000

TOTAL COST OF SALES 2,750,000,000 3,599,000,000 4,680,900,000

GROSS PROFIT 8,950,000,000 11,611,000,000
15,092,100,000

ADMINISTRATIVE EXPENSES
Salary 155,280,000 155,280,000 155,280,000
General Expenses 100,000,000 130,000,000 169,000,000
Depreciation (N2) 71,500,000 71,500,000
71,500,000

TOTAL ADMINISTRATIVE EXPENSES 326,780,000 356,780,000 395,780,000

NET PROFIT 8,623,220,000 11,254,220,000 14,696,320,000

TAXATION @30% 2,586,966,000 4,408,896,000
3,376,266,000

NET PROFIT AFTER TAX

6,036,254,000 7,877,954,000 10,287,424,000

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 TERRA SEASONING
THREE YEARS FORCASTED CASH FLOW STATEMENT
YEAR 1 YEAR 2 YEAR 3
N N N N N N
OPERATING EXPENSES
RECEIPTS FROM CUSTOMERS 11,700,000,000 15,210,000,000 19,773,000,000
DIRECT COST (2,750,000,000) (3,599,000,000) (4,680,900,000)

ADMINISTRATION COST -326,780,000 -356,780,000 -395,780,000

CASH GENERATED FROM OPERATIONS 8,950,000,000 11,254,220,000 14,696,320,000

CURRENT TAX -2,586,966,000 -3,376,266,000 -4,408,896,000

NET CASH FLOW FROM OPERATING 6,036,254,000 7,877,954,000 10,287,424,000

EXPENSES

CASH AND CASH EQUIVALENT FOR THE YEAR 6,036,254,000 10,287,424,000

7,877,954,000

CASH AND CASH EQUIVALENT B/F 0 13,914,208,000

6,036,254,000

CASH AND CASH EQUIVALENT C/F 6,036,254,000 13,914,208,000 24,201,632,000

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 ANALYSIS & APPENDICES

We expect to grow 30% within the first and second year and third year in terms of sales and revenue.

The figures shown in this projected statement are based on estimates of the following :

• That 2,600,000 cartons of terra by 25cubes were sold at N4500

• That the cost of raw materials were 2 billion naira in the first years

• That cost equipment and distribution trucks are 500 million naira each

• That the annual depreciation of both the equipment and the distribution trucks is N71,500,00

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