Final Term Paper

Entrepreneurship
BBA-VII
Marks 40 of GPA4
Note: Attempt all questions. Marks will be deducted if found plagiarism. Upload the paper in MS
Word file only. Late submissions will not be accepted.

Q # 1. How you will develop/obtain the Intellectual property (patents, trademarks, copyrights,
and trade secrets) of your entrepreneurial business according to Pakistani rules and regulations.
(15 Marks)

Q # 2. As you have developed an entrepreneurial business in this semester. Write the Vision,
Mission and core values of your business. It should not be matched with any other student. (10
Marks)

Q # 3. Write the summary of below case study as per roll no assigned and critically analyze it
according to Pakistani Markets with the help of logical reasoning. Also explain the relevancy and
usefulness of this case study to your current entrepreneurial business. (15 Marks)

Case Study: “Proactiv: How Three Critical Marketing Decisions Shaped a New Venture’s
Future. “at page no 388 of book soft copy. (Even Series Roll No. 2, 4, 6 and so on)
Case Study: “Will Groupon Maintain Its Sizzling Pace of Growth?” at page no 489 of book soft
copy. (Odd Series Roll No. 1, 3, 5 and so on)