Annexure ‘CD – 01’

FORMAT FOR COURSE CURRICULUM

L T P/S SW/F No. of TOTAL

Course Title: Design& Graphics W PSDA CREDIT
Course Code: TBG UNITS
Credit Units: 3
Level: UG 0 0 6 0 4 3
Sem: I

Course Objectives:
 This course will expose the students to fundamental skills to become a graphic designer.
 Students will gain basic knowledge of design thinking, aesthetic of design, history of art, basics of drawing and composition.
 Students will study ideation, development and production of messages.
 Identify and utilize design theory, and criticism from a variety of perspectives with the use of design objects. 
 Students will learn the importance of corporate identity and logo design in the visual image of a company.

Pre-requisites:None

Course Contents/Syllabus:
Weightage (%)
Module I: Design Thinking& Visualisation
 Introduction to Design thinking
 Design thinking for solving problems
 Design thinking process/stages 20%
 Introduction to design and visual communication
 Graphic Design & other types of design
 Elements of Graphic Design: Line, Shapes, Colour, Type, Texture& Image. Difference between elements of
graphic design and elements of other forms of design.
 Principles of Graphic Design: Balance, Repetition, Proportion, Emphasis, Harmony, Contrast
 Gestalt Theory: Principles of visual perception; Rule of Thirds in designing
 Colour Theory: Colour Wheel, Colour Scheme, CMYK & RGB Models & Colour Psychology
 Typography: Evolution of Typography: A brief timeline of the history of typography and printing. The role
of typography in Graphic Design
 Type Classifications: The most commonly used type categories. Selecting the right typeface for the job.
 Typeface vs. fonts. Understanding Serif & Sans serif.
 Character & paragraph formatting: Kerning, Tracking, Leading, Indents. Point Size, alignment, etc.
 Type Pairing: Rules, tips & tricks of combining fonts. Type family and its use.
 Image: Types of images, vector & raster. Different image formats.
 Exercise: Application of principles and other concepts of design
Module II:Adobe Photoshop
 Getting acquainted with Photoshop
 Changing image mode, image size, resolution, canvas size & rotation
 The Tool Box
 Colour adjustments & corrections: Levels, Curves, Channel Mixer, Colour Balance, etc.
 Filling & Stroking
 Entering & formatting Text
 Layers & Masking
 Layer blending modes
30%
 Drawing, image manipulation, retouching & repairing tools
 Using Filters
 Photo Restoration
 Web Graphics
 Exercises: Combining different images in one and balancing their colour tones, poster design, web banner,
etc.
Module III: Corporate Identity & Logo Design
 Corporate Identity
 Elements of corporate identity (logo, typeface, colour, imagery, style guide)
 Characteristics of a good logo 10%
 Types of logos: Wordmark, lettermark, pictorial mark, combination mark, abstract, emblem & mascot
 Logo design process (Research, Concept, Design & Application)
 Deconstruction of famous logos
 Exercises: Logo design (manual)
Module IV:Adobe Illustrator
 Introduction to the interface
 Panels & Workspaces in Adobe Illustrator
 Vector basics/Selection & Direct selection tool
 The tool box
 Drawing with the Pen tool/Brush tool/Pencil tool & more
 Creating shape vectors
 Using rotate, reflect, duplicate, etc. options
 Grouped vectors & compounding vector shapes
  Using Pathfinder option 40%
 The Blob brush tool & Eraser tool
 Type tools in Adobe Illustrator
 Text formatting options
 Using Colour/Swatches/Pantone’s/Gradients & more
 Fill & Stroke effects in Adobe Illustrator
 Using blends and patterns
 Working with images
 Clipping masks
 Working with layers
 Drawing & colouring objects: Box, pencil, butterfly, etc.
 Draw landscapes such as buildings and houses with ease using perspective
 Adding graphs and charts to documents
 Exporting artwork
 Exercises: Designing Logo&Create drawings: Business cards, Letterhead, Danglers, leaflets, etc.

Course Learning Outcomes:

1) Define the core conceptsand fundamentalsof design communication
2) Classify various design elements and principles
3) Discover image editing skills
4) Develop an understanding of visual narrative
5) Formulate methods for developing corporate identity

Mapping of Graduate Attributes and Course Learning outcomes

Graduate Attributes
Course learning outcomes

Global Citizen as Mass Communicator √ √

Problem Solving in Journalism & Mass Communication √ √ √
Research and Enquiry in Journalism & Mass Communication √ √
Information & Digital Literacy in Journalism & Mass Communication √ √
Problem Solving √ √ √
Communication √ √ √
Behavioural Skills, Teamwork and Leadership in Journalism & Mass Communication √
Ethical, Social and professional understanding in Journalism & Mass Communication √
Employability, Enterprise & Entrepreneurship in Journalism & Mass Communication √ √
Empathy and Compassion in Journalism √
Lifelong Learning in Journalism & Mass Communication √ √ √ √

Pedagogy for Course Delivery:

 Discussions
 Case Studies
 Graphics Lab

List of Professional Skill Development Activities (PSDA):

1) Understanding the basics of design– students will evaluate various designs and prepare a analytical report
2) Understanding principles of design – students will sketch designs to show the application of principles and other concepts of design
3) Understanding image editing – students will match the colour tones of different images and combine them
4) Understanding fundamentals of Brand design – students will develop corporate identity of any hypothetical company

Lab/ Practicals details, if applicable:

List of Experiments:

 Combining different images in one and balancing their colour tones

 Designing a two-fold or three-fold brochure

Lab/ Practicals details, if applicable:

List of Experiments:

Assessment/Examination Scheme:

Theory L/T (%) Lab/Practical/Studio (%)

0 100%
Lab/ Practical/ Studio Assessment (P):
Continuous Assessment/Internal Assessment End Term Practical
(40 %) Examination
(60 %)
Components (Drop
Home
down) Classroom Activity Project Attendance Lab Assessment Viva Voce
Assignment

Weightage (%) 10% 10% 15% 5% 40% 20%

Linkage of PSDA
with Internal PSDAs 1& 2 PSDA 3 PSDA 4
Assessment
Component, if any
In Marks 10 10 15 5 40 20

Mapping of Assignments with CLO’s

Assessment Course Learning Outcome
Components/
PSDA
CLO1 CLO2 CLO3 CLO4 CLO5
Classroom √ √
Activity
Home √
Assignment
Project √ √

Text Reading & References:

 Sarkar, N.N. Art and Print Production. Publisher: OUP India, ISBN: 9780195692242, 0195692241
 Lockwood, T. (2010). Design thinking: Integrating innovation, customer experience, and brand value. Simon and Schuster.
 Kirk, A. (2012). Data Visualization: a successful design process. Packt Publishing Ltd.
 Faulkner, A. (2018). Adobe Photoshop CC Classroom in a Book. Pearson Education.
 Lupton, E. (2004). Thinking with Type. Princeton Architectural Press, 1568984480 (ISBN13: 9781568984483)
 Knapp, P. M., 2001. Designing Corporate Identity: Graphic Design as a Business Strategy. Boston, MA: Rockport.
 Wood, B. (2020). Adobe Illustrator Classroom in a Book.