Scribd Logo
Upload

Welcome to Scribd!

  • Untitled Spreadsheet - Sheet1

    Uploaded by

    Uzair Soomro
    5 views1 page

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views1 page

    Untitled Spreadsheet - Sheet1

    Uploaded by

    Uzair Soomro

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Competitive Profile Matrix (CPM)

    Michellin Bridgestone
    Success Factors Weight Rating Score Rating Score
    Advertisement 0.1 4 0.4 3 0.3
    Brand Recognition 0.15 3 0.45 3 0.45
    Product Quality 0.15 4 0.6 3 0.45
    Distribution 0.2 3 0.6 4 0.8
    Cost Effectiveness 0.2 2 0.4 4 0.8
    Market Share 0.2 3 0.6 4 0.8
    Total 3.05 3.6

    You might also like