Opportunities in the SWOT of Coca Cola

Increase presence in developing nations-Many regions with hot climate have the
highest consumption for cold drinks. Thus, increasing presence in such locations can be
excellent – Middle Eastern and African countries are a good example.

Packaged drinking water-  There is a great potential for expansion in this segment for
Coca-Cola. There is an opportunity to expand and bring more healthy drinks in the
market to avoid people’s criticism.

Introduce new products and diversify its segments-Coca-Cola has the opportunity to
introduce new offerings in health and food segments just like Pepsi.

Bring advanced supply chain system-Transportation costs and fuel prices are always on
the rise. Thus, coming up with some advanced and improved systems for distribution
can be an opportunity.

Expand through Acquisition-Although different sectors offer lucrative opportunities for

growth, quick entry into these markets can be a challenge. 

Threats

Water usage controversy-Coca-Cola has faced many criticisms over its water
management issue. Many social and environmental groups have claimed that the
company has a vast consumption of water in water-scarce regions.
Pollution Lawsuit- In the lawsuit, Coca-Cola is singled out for misleading the public
about the recyclability of its single-use plastic bottles.
Direct and indirect competition-Although direct competition from Pepsi is clear in the
market, however, there are many other companies which are indirectly competing with
Coca-Cola. 
Economic Uncertainty-The recent events have negatively affected business operations,
supply and distribution chains, and devastated revenues of many global companies.
Increasing Health-Consciousness-The increase in health-consciousness can reduce
Coca Cola’s sales and profits as customers migrate to healthier options offered by
competitors