“TIPSY DOME”

ROOFTOP RESTOBAR

SWOT ANALYSIS

Strengths

- It adapts to the trend in terms of it's design, facility ideas,````

- and location.
- Only exclusive for members that enhances the experience of the customers.
- It offers a unique and luxurious experience to the guests.
- Very innovative and can lead industry change.
- First exclusive restobar in the city.
- It offers happy hour drinks with affordable prices.
- Offers affordable food, beverages, and entertainment.
- The ambiance is perfect for relaxation since it is located on the rooftop.
- Easy access to vehicles because the building is just on the highway.

Weaknesses

- Safety concerns
- Structure with a high cost.
- Location is quite far from the City proper.
- Existing competitors who are formidable.
- Product selection is limited.
- Unusual fusion idea.

Opportunities

- Create more engaging social media content to increase online engagement with our
brand through the utilization of social media platforms.
 - A larger area to accommodate the new normal setup.
- "Membership Exclusivity" , a new business innovation that has an edge over other
competitors, attracts guests that belong to high social class.
- A venue that creates an experience. With its unique architectural design, it attracts
potential guests.
- Grow customer loyalty, map out and target the steps in the customer journey and to
modify marketing mix to better fit to customer’s needs.
- Broaden our product range to offer multiple price points and be able to improve
overall product quality product design and be able to utilize our product more.

Threats

- Consumers/Customers can be more sensitive about pricing ranges.

- Changing in rules/regulations can impact the business
- Increases in price can affect high labor costs
- Competitors can introduce better or improved products such as food, beverage or
entertainment, new or increased competition from established chain restaurants.
- Uncertain economic slowdowns.
- Prices for supplies may fluctuate.
- Exposure to covid-19