Zafar Khan

About:
Performance Internet Based Marketer and Entrepreneur, who has bootstrapped his company to a
multi-ten-million per year in sales per year. Focused on taking the organization to tackle more
verticals and on maintaining the growth rate.

Specialties:
Internet Marketing, Scaling up an organization, Creation of Processes, Evaluating business plans

Education:
California institute of technology
Bachelor of science electrical and electronics engineering
Success story:
Zafar Khan is the CEO and Founder of Sofizar, an Internet marketing company that sells
products to customers internationally through Facebook marketing. Sofizar is based in Lahore
and has been very successful and lucrative. Khan also founded Engro Digital which is a chemical
and processing plant interacting sensory data with machine learning based analytics. Zafar has
led his company into a profitable endeavor and is an inspiring role model for all those looking to
do the same.
About SOFIZAR:
It was the spring of 2004 when an idea to provide meaningful consulting services was realized.
Ten years later, we pride ourselves to have stuck to what we believe in. Sofizar has come a long
way during these ten years. Initially launched as an internet marketing company providing
services to clients in North America, it has diversified and now offers a wide range of services all
over the world. From website monetization to Facebook marketing, we have expertise in every
aspect of e commerce. By making sense of mountains of data, our quant analysts use search
frequency, conversion rate and click through to bring high quality traffic to websites.
Our programmers and optimizers tweak, build and implement strategies to improve online
visibility. Our content developers produce high quality relevant content to engage target traffic.
Although it took a single idea in its most basic form to start something, a collective effort to
build from the ground up is what completes it. It took a monumental effort to go from practically
no sales to 20 million dollars in revenue. And given the spirit with which Sofizarians face every
challenge, it is our core values that helped us put things in perspective.

AFTAB TAPAL

ABOUT:
Mr. Aftab Tapal, owner and CEO of  Tapal Tea (Private) Ltd., a third generation tea blending
and marketing entrepreneur, is a graduate from USA. He has a degree in Marketing with
Associates in Applied Science. He joined his family business in 1977. His first professional
exposure to the world of tea trading and blending was in 1979 when he was sent to Sri Lanka to
spend time with M/s. Hebtulabhoy & Company.
SUCCESS STORY:
Upon his return from Sri Lanka, he started to pursuer his vision of developing a professional
organization capable of marketing his blends. He successfully started building brands such as
Family Mixture, Danedar, Mezban, Chenak, etc. under the corporate banner of Tapal.In order to
provide consistent quality which is his commitment to this consumers, he brought to his
organization the discipline of ISO 9001/200. With such focused objectives and honesty in
business dealings, Mr. Aftab Tapal has been able to successfully compete against the
multinational companies and has captured more than 35% of the market share of the organized
market sector of Pakistan and is one of the top of the Top 100 tax paying companies of Pakistan
and one of the Top 5 FMCG companies of Pakistan.
His steady successes in the business world of Pakistan has won him the prestigious award of the
Executive Excellence in 1999 from the Hamdard Institute of Management Sciences, the Export
Excellence Award of Sri Lanka 2003 in the tea company for highest importer of any indigenous
commodity, the Excellence award 2003 by 21st Century Business & Economics Club for his
renowned personality in the field of marketing, and the Award of Excellence 2004 from
Marketing Association of Pakistan for outstanding performance in the field of Marketing and
Management, and for making a significant difference in his organization’s standing in the
corporate sector.
About TAPAL tea private limited:
Tapal Tea is a Pakistani tea company which is based in Karachi, Pakistan. Tapal is the market
leader of branded tea in Pakistan. The main competitors of Tapal are Unilever's Lipton and
Eastern Tea Company’s Vital. The previous competitor was Brooke Bond’s Supreme until
Unilever bought it in 1990