Is there a right time and manner to move forward with the internalisation

process of a technology-based company? Or should the technology-based

company be born global?

According to the case, WOW! experienced internalisation in 2008, by participating in the

Zaragoza World Expo. For technology-based company internalisation helps to expand
globally with modern market trends.
In the current day and age, there should be no time and frame for internalisation of
technology-based company. They should be born global. This is because globalisation of
technology-based company is no longer considered an option, it is a question of survival.
Therefore, to succeed in the market these companies should be born globally.
With internalisation, they can provide their services from all over the world, irrespective of
the distance. Virtual offices can also be created which will lead to cost minimisation.