COURSE TITLE:

International Market Entry Strategies.

COMPANY:
Ross Store

PRODUCT:
Retail/Discount Store

TARGETED COUNTRY:
Australia

ID:
Table of Contents
SUMMARY:...................................................................................................................................3
ORGANIZATION:...........................................................................................................................4
HISTORY:......................................................................................................................................5
MISSION STATEMENT:..................................................................................................................6
ROSS STORES’ VALUES:.................................................................................................................6
PRODUCT DESCRIPTION:..............................................................................................................7
BUSINESS MODEL:........................................................................................................................7
Customer Segments:.......................................................................................................................................7
Value Propositions:.........................................................................................................................................7
Channels:........................................................................................................................................................8
Customer Relationships:.................................................................................................................................8
Key Activities:................................................................................................................................................8
Cost Structure:................................................................................................................................................9
Key Partners:..................................................................................................................................................9
Key Resources:.............................................................................................................................................10
Revenue Streams:.........................................................................................................................................10
PESTLE ANALYSIS:.......................................................................................................................10
Political Factors:...........................................................................................................................................10
Economic Factors:........................................................................................................................................11
Social Factors:..............................................................................................................................................11
Technological Factors:.................................................................................................................................12
Environmental Factors:.................................................................................................................................12
Legal Factors:...............................................................................................................................................12
MARKET ENTRY AND STRATEGY:................................................................................................13
MARKET PENETRATION:.............................................................................................................14
Increasing Production Capacity:...................................................................................................................14
Increasing Investment in Marketing:............................................................................................................14
Enhanced Distribution:.................................................................................................................................14
Competitive Pricing:.....................................................................................................................................14
Reduction in Operational Costs:...................................................................................................................15
Acquiring the competitors:...........................................................................................................................15
Partnerships/Joint ventures:..........................................................................................................................15
Benefits of New Products/Features:.............................................................................................................15
Increased Consumption Frequency:.............................................................................................................16
OPERATIONAL PLAN:..................................................................................................................16
Development and Research:.........................................................................................................................16
Regional Expansion:.....................................................................................................................................16
Expanding Internationally:...........................................................................................................................16
New Segments for Customer:.......................................................................................................................17
Brand Awareness:.........................................................................................................................................17
Customer Education:....................................................................................................................................17
MERCHANDISING STRATEGY:.....................................................................................................17
PRICING:.....................................................................................................................................18
Operating Costs:...........................................................................................................................................18
HR PLANS:..................................................................................................................................19
Competencies:..............................................................................................................................................19
FINANCES:..................................................................................................................................20
Income statement:.........................................................................................................................................22
Cash flow:.....................................................................................................................................................22
COMMUNICATION STRATEGIES:.................................................................................................23
SOCIAL RESPONSIBILITY:.............................................................................................................24
RISK FACTORS:............................................................................................................................25
CONCLUSION:.............................................................................................................................26
Key metrics:..................................................................................................................................................26
REFERENCES:..............................................................................................................................29
SUMMARY:

Ross stores are operatives of off price and retail home accessories and apparel stores. The
products they deal in include accessories, home fashions, designer and branded apparel, and
footwear through dd's DISCOUNTS and Dress for Less brands. It is an American chain and
operates almost 1483 stores in 37 different states of United States of America, and the
District of Guam and Columbia. The company is headquartered in Dublin, CA and was
founded in 1957 by Stuart G. Moldaw.

The store deals in selling off price home fashion accessories and retail apparels. The paper
has established a business model for the company so that it extends its services and product
offerings in Australia. For this purpose, an extensive study on the target market and the
desired company was done which helped us in creating a strategy for business to explore new
location and extend its services over there. The organizational profile would help in
understanding the mission, vision, core values, product offerings and the services of
organization while business plan would contain every single detail of the required plan.

Target market and its environmental scan helped us in catering the possible factors that might
hinder in our way. We have established market entry and strategies required to implement it
for the new market. The operational plan and its outline helped in being aware of the way its
operates and would operate in new market. Human Resources Plan,Communications
Strategy, Social Responsibility Strategy, Financial Plans and Forecasts, Risk Management
and Exit Strategy and their implementation helped in the overall working procedure and
desired outcomes of the organization. All the resources and facts are well cited and
mentioned at the end and in between as well.
ORGANIZATION:
Ross stores are operatives of off price and retail home accessories and apparel stores. The
products they deal in include accessories, home fashions, designer and branded apparel, and
footwear through dd's DISCOUNTS and Dress for Less brands. The company is
headquartered in Dublin, CA and was founded in 1957 by Stuart G. Moldaw. Ross stores
operates under “Ross Dress for Less”, which is the brand name. It is an American chain and
operates almost 1483 stores in 37 different states of United States of America, and the
District of Guam and Columbia. ("Ross Stores", 2021)

HISTORY:
The history of Ross stores is quite old and extends back to the mid of 20th century. It was first
opened by Morris "Morrie" Ross in 1950 in San Bruno, California. He was very dedicated
and hardworking and spent most of the time buying goods and bookkeeping for the store. The
store was sold to William Isackson in 1958 who built six stores for the company to be in
Redwood City, San Bruno, Vacaville, Castro Valley, Pacifica, and Novato.

The six Ross Department Stores which were in San Francisco were purchased by a group of
people including the founder of Mervyn's departmental stores chain in 1982 who changed the
format for these stores to off-price retail stores. The chain rapidly expanded in merely 3 years
to 107 stores under Don Rowlett and Stuart Moldaw. Now it has more than 1500 shops with
both brand names, dd’s Discounts brand and Ross brand.

The company deals and sells a wide range of designer, non-branded and branded items with
minimal prices as compared to the rest of similar stores. The chain targeted the annual sales
worth $1.4 billion by the end of 1995 while operating in 18 states and 292 stores. The
headquarter was moved to Pleasanton, California from Newark in the year 2003. The place of
CEO was taken over by Barbara Rentler in 2014. Ross stores then shifted their headquarters
to Dublin, California from Pleasanton in the same year. ("Ross Stores History - Zippia",
2021)
 ("Ross Stores Company Profile | Fortune", 2021)

MISSION STATEMENT:
“Ross is committed to creating value for our Associates and our communities and doing so
with a high level of ethics and integrity. In addition to fulfilling our mission of offering
customers the best name-brand bargains possible, we aim to empower our Associates, operate
in ways that reduce our environmental impact, and give back to the communities where we
conduct business.”

ROSS STORES’ VALUES:

 Collaboration
 Humility
 Accountability
 Integrity
 Growth
 Respect
 Compassion
 Authenticity
 Efficiency
 Diversity & Inclusion
It was noted that 78% of the employees working in ross stores get motivated by the mission,
values, and vision of the company. For almost 29% of the employees. The mission of the
company is their foremost priority, besides getting paid of course. Whereas the 7%
population of employees started working because of their mission statement. This shows us
that it is very important to have sound and resolute visions, mission statement and values for
a company to set and implement as they really are vital for employee alignment maintenance.
("Ross Stores Mission, Vision & Values", 2021)

PRODUCT DESCRIPTION:
The store deals in selling off price home fashion accessories and retail apparels.

BUSINESS MODEL:
Customer Segments:

The company provides its services to the general market while serving people across various
demographics. Most of the customers of the stores are female that comprise 75-80% of the
customer population. These females believe in good quality brands and always enjoy
bargaining while shopping. The majority of the customers belong to the middle-class social
group and visit twice or thrice monthly. The dd’s Discounts store chain attracts the
population from moderate income. The company serves an extensive customer service across
US through its retail chains. This includes its services in 36 different states.

Value Propositions:

The company provides value in the following ways to its customers:

 The recognizable and well-known reputation and recognition of the brand providing
efficient and good quality customer service and products.
 The extensive retail network of the company with the reach through various sales
channels that include hundreds of outlets in different parts of country.
 The broad purchase and merchandise system that include large number of
manufacturers and vendors and a productive strategy for mechanizing.
 Reasonable and affordable prices containing essentials and fashion accessories. These
minimal rates and quality set them apart.
Channels:

The company works on its website which is named as www.rossstores.com. They provide
information of the locations for outlets and catalogues for their products. The website for
their dd’s discount store is named as www.ddsdiscounts.com. They don’t operate or sell
online. The sales of the company are generally generated through their physical retail outlets.
the team operates and communicate physically with the customers and help them shop. The
outlets are situated normally in the areas that are populated. They include both urban and
suburban areas. The company operates their own infrastructure for distribution. They have six
regional centers for this purpose which help them to restock their products efficiently and
quickly.

Customer Relationships:

As stated before, the company operates physically only and does not provide any sort of
services online. They have their stores situated in different areas of country where they have
teams of people interactive-ng and communicating with the customers. these teams assist the
customers and attend to their queries. They also handle the returns and complaints of the
customers. the enquiries, questions and concerns of the people are catered by the
professionals. They have customers teams for the customers that are extremely dedicated and
motivated towards targeting the productivity. The customers can connect and contact through
email or phone. This enables them to follow the product lines and activities of the stores and
to have direct interaction with the company. They also have social media handles for that
purpose.

Key Activities:

The company offers products that could be utilized by everyone- women, men, children
belonging to all age groups. They deal in off price retail business including the fashion
accessories, apparel, home fashion and footwear. The company has two subsidiaries through
which the company sales its products- “dd’s Discounts” and “Ross Dress for Less”. The main
target of the company are the men and women belonging to the age group between 18 and 54.
There are six facilities for distribution that include two in South Carolina, one in
Pennsylvania, and three in California.
Cost Structure:

The incurrence of the cost of Ross Stores includes the merchandise and product, management
of distribution and storage facilities, physical sales outlets and its network, communication
and maintenance of IT infrastructure, retention of the personnel, the advertising and
marketing strategies and their implementation.
“In 2015 Ross Stores recorded total cost of sales – including buying, distribution and freight
expenses, and occupancy costs – in the amount of $8.58 billion, and selling, general and
administrative costs in the amount of $1.74 billion.” ("Ross Stores", 2021)

Key Partners:

In order to serve their customers efficiently and reliably, the company has a broad network
and close collaboration with the partner organization and companies. The following
categories could be considered while organizing the partners:

 Supplier/Vendor partners:

This includes the suppliers that supply the product and the merchandises. They are crucial for
selling out the products. It also includes the equipment, technologies and services that are
used across various enterprises.

 Supply chain/Logistics partners:

It includes the logistics and distribution service providers that add to company’ international
and domestic distribution and ensuring quick delivery of merchandise.

 Community/social partners:

Nonprofits and charitable organizations which collaborate in order to work on different

projects across the country.

 Alliance/strategic partners:
It includes leading organizations that collaborate with the company to work on marketing,
joint projects, and brandings.

The company has also introduced a lot of new partnerships in previous years.

Key Resources:

The key resources of Ross Stores are it merchandise and products, merchandising network
and supply chain, storage and distribution, communication and IT infrastructure, partnerships,
and a vast physical network of retail outlets.
They also own properties across the country. This includes the offices, distribution centers
and stores.

Revenue Streams:

The generation of revenue for Ross Stores include the accessories and apparel from their
retail outlets. This includes the revenue from “Ross” and “dd’s Discounts brands”.

“In 2015 Ross Stores generated annual sales in the amount of $11.94 billion, up on the
$11.04 billion recorded by the Company in 2014. The majority of the Company’s sales were
attributed to the Company’s flagship Ross retail chain.”
("Ross Stores", 2021)

PESTLE ANALYSIS:
Political Factors:

Political factors are very important as they an important role in identifying the factors that
would inhibit the sales of company and have a significant effect on the country’ market. The
store is working currently in a lot of different areas and for the company to expand its
services to Australia, following factors could be affecting it expansion:
 Political stability.
 Military invasion and its risk.
 Corruption level especially in service sector’ regulation.
  Interference and bureaucracy in industry.
 Contract enforcement and its legal framework.
 Protection of intellectual property.
 Trade regulations.
 Antitrust laws that are related to the apparel industry.
 Any sort of pricing regulation, incentives, and tax rates.

Economic Factors:

The environment factors like economic cycle, interest rate, saving rates, foreign exchange
rate, and inflation rate can have significant effect on the expansion. They can also be affected
by:
 Economic systems in the country where it is to operate.
 Intervening of government in free market.
 Stability if currency and exchange rates.
 Financial markets and their efficiency.
 Quality of infrastructure concerning the apparel industry.
 Services sectors in the country where services are needed.
 Level of education in economy.
 Productivity and cost of labor in country.
 Growth of economy.

("Ross Stores, Inc. PESTEL / PEST & Environment Analysis[Strategy]", 2021)

Social Factors:

The way an organization works, and its culture is influenced by the way of doing things and
society’ culture. The attitudes and beliefs of the population of country affect the marketers of
these stores. Ross understands and acknowledges the requirement so that the concerned
market and work accordingly.

 Skill level and demographics of population.

 Hierarchy, power structure, and class structure in society.
 Education standard as well as education level in Ross Stores.
  Country’ culture.
 Leisure’s’ interests.
 Attitudes.
Technological Factors:

Technology is one of the most influencing factors when it comes to business now. As the
world continues to progress rapidly, the world has seen some major changes in carrying out
businesses. Some of them are stated below:

 Recent and advanced technological developments by the company.

 Impact of technology on product offering.
 Cost structure impact in apparel industry.
 The impact of value chain structure.
 The rate at which technology diffuses.

Environmental Factors:

There are various standards and norms that affect the profitability of organization. Different
states can have different liability and environmental laws. Environmental Factors that affect
the working may include:

 Climate change,
 Regulation laws of environment.
 Water and air regulation in apparels.
 Recycling and waste management.
 Attitude regarding ecological and green products.

Legal Factors:

Legal institutions and frameworks lack the robustness to produce property rights of company.
Therefore, it is important to evaluate the markets that need to be entered to tackle the legal
factors influencing the organization. This includes:

 Discrimination laws.
  Intellectual and copyright laws.
 E commerce and consumer protection.
 Safety and health laws.
 Protection of data.
 Laws for anti-trust in apparel industries.

("Ross Stores SWOT & PESTLE Analysis | SWOT & PESTLE", 2021)

MARKET ENTRY AND STRATEGY:

The key growth drivers of the organization include management of price, cost containment
efforts, merchandise initiatives, and its store expansion plans. The trend of robust surprise has
also motivated and boosted the confidence of investors in investing in stocks.

("Are Strategies Safeguarding Ross Stores' Long-Term Growth?", 2021)

MARKET PENETRATION:
Increasing Production Capacity:

 Help in reaching more customers and targeting better markets.

 More efficiency and effectiveness.
 Help in controlling the costs(overhead).
 It would lead to appealing and competitive pricing.
 Competitive price and more attractiveness in the market to increase consumption and
sales.

Increasing Investment in Marketing:

 Increased marketing investment leads to more market penetration and advertising

activities.
 Designing and developing communication that is both engaging and relevant to the
groups of markets.
 Investing and communicating in marketing and activities related to it.
 It would also result in more penetration for existing products in market.

Enhanced Distribution:

 Exploring innovative and new distribution modes.

 Exploring new channels of distribution.
 Reaching and targeting for new consumer groups and segments.
 Improving distribution and supply chain systems would lead to more market
penetration by improving the accessibility.

Competitive Pricing:

 By introducing price cuts and competitive pricing, product appeal could be increased.
  It would strengthen the position of company in terms of competitive advantage and
lead towards better engagement of consumer.
 Result in more penetration and increase in sales generation.

Reduction in Operational Costs:

 Operational costs could be increased in order to increase the competitive pricing.

 Increasing sales volume and its consumption because of it.
 More desirable and affordable products.
 More accessibility and affordability which would result in more market penetration.

Acquiring the competitors:

 It would provide the leverage required to target consumer segments and groups.
 Help in developing distribution channels and diversified supply chain.
 More penetration through improving and working on accessibility of different
segments and consumer groups.

Partnerships/Joint ventures:

 Partnerships and ventures with players in market can be a game changer in entering
strategic partnership.
 It can be from same or different industries.
 Gaining access to different markets and consumer groups becomes easier.
 Elimination of risk factors by increased investments that would help in safeguarding
the potential losses.
 Result in increased penetration in market.

Benefits of New Products/Features:

 It would lead to novice and innovative product and its consumption.

 Innovative and new consumer patterns should be utilized in order to make consumers
aware.
 It would help in increased penetration of market and targeting the customers and
market in an enhanced and productive manner.
Increased Consumption Frequency:

 Marketing and communication can initiate the frequency of consumptions for the
company if identified correctly.
 It would lead to increase in consumption.
 The increase in sales and consumers would be the result if increased consumption
frequency.
 Market penetration could be enhanced and increased through it.

OPERATIONAL PLAN:
With the implantation of these strategies, the company should eb able to enhance and
increase its business and product sales in the market it needs to target.

Development and Research:

 They should be investing in development and research in order to identify new

consumer segments and markets.
 They should be understanding and identifying different trends, consumer behaviors,
and cultures.

Regional Expansion:

 Regional expansion of company includes the expansion in various cities and same
region(geographic).
 They should be considering any differences in cultures which would be important in
accommodating market and product expansion.

Expanding Internationally:

 They can enjoy the growth of business internationally through international expansion
of market.
  It would help in increased share and consumer groups.
 Overview and comparative strategy of the market would be needed for the expansion.
 Culture differences and expansion strategy would be equally important in judging and
maintaining accordingly.

New Segments for Customer:

 The exploration of new consumers would be helpful in targeting more sales.

 Identification of new products, features, and segments.
 This would help in targeting new markets and trends in the market that would help on
expansion and growth.

Brand Awareness:

 They invest in different activities regarding awareness of brands.

 Building awareness is important as it helps company target visibility and improved
consumer segments.
 It also leads to increase in brand recall.
 It also helps in increasing the sales and growth of new markets.

Customer Education:

 The education of customer in markets that are new is important.

 It allows the customers to understand its offerings and products.
 Understanding the consumption of patterns for better products would be easier with
this education.
 They increase their sales through education of new consumer segments in markets
that are existing or plan to exist. It helps in increasing overall growth and
development.
("Ansoff Matrix of Ross Stores Inc", 2021)

MERCHANDISING STRATEGY:
The merchandising strategy include off price purchase and buying techniques in order to
purchase past season and in season merchandise. The focus on recognized brand names
reflects the conviction of company. The company usually leaves the name of brand label on
every merchandise they sell.

PRICING:
The pricing strategy of the company is as follows:

“Our policy is to sell brand-name merchandise at Ross that is priced 20% to 60% below most
department and specialty store regular prices. At dd’s DISCOUNTS, we sell more moderate
brand-name product and fashions that are priced 20% to 70% below most moderate
department and discount store regular prices. Our pricing policy is reflected on the price tag
displaying our selling price as well as the comparable selling price for that item in department
and specialty stores for Ross merchandise, or in more moderate department and discount
stores for dd’s DISCOUNTS merchandise. Our pricing strategy at Ross differs from that of a
department or specialty store. We purchase our merchandise at lower prices and mark it up
less than a department or specialty store. This strategy enables us to offer customers
consistently low prices. On a weekly basis our buyers review specified departments in our
stores for possible markdowns based on the rate of sale as well as at the end of fashion
seasons to promote faster turnover of merchandise inventory and to accelerate the flow of
fresh product. A similar pricing strategy is in place at dd’s DISCOUNTS where prices are
compared to those in moderate department and discount stores.” Juliet Punzalan- Senior
Finance Manager. ("Merchandise- Ross", 2021)

Operating Costs:

The operating cost is kept low keeping in mind their business strategy and ither aspects.
These factors have helped the company to keep their prices low:

 Lower cost of labor as compared to the normal departmental stores.

 Centralized merchandising, purchasing, and marketing decisions have helped in
establishing economic sales.
 Layout which is flexible and facilitates the conversion of buildings to the required
format. ("Pricing-Ross Stores", 2021
HR PLANS:

("Org Chart- Ross Stores", 2021)

Competencies:
The team is responsible for timely and accurate processing of different invoices regarding
“high volume merchandise”. They also make sure that there is accurate posting of the
mentioned invoices. They should be in possession of following qualities that are considered
to be very important and productive for the company:
 Efficient Problem solving.
 Organizational agility.
 Interpersonal skills and communication.
 Competence.
  Trust.
 Integrity.

FINANCES:

("Ross Stores (ROST)", 2021)

 ("Ross Stores (ROST)", 2021)

("Ross Stores Company Profile | Fortune", 2021)

 (Editorial, 2021)

Income statement:

(Editorial, 2021)
Cash flow:

(Editorial, 2021)

COMMUNICATION STRATEGIES:
These strategies are responsible for the maintenance of internal and external store and field
communication. They look for procedures, policies, and ways through which the management
of timelines and distribution of communication becomes easy in different formats.

 They create, improve, and review the content for all the communications that work for
meeting the departmental needs within the organization.
 They develop relationships and help in implementation of communication strategies.
They look for the processes and programs for adoption of efficient means. They also
help the business partners to adopt the communication strategies that re effective and
productive.
 They work cross functionally to act as liaison with different partners and help in
connecting corporate and field departments.
  They hold partners in business accountable for the adhering to communication
timelines and appropriate content for developing an effective strategy.
 They seek feedbacks from the customers in order to improve their communications
and increase effectiveness in the sales.
 Supporting event planning and field leadership management also comes under its
domain.
 They help in administration and project management.
 They publish and post different types of communication for the stores to follow and
act on it.
 Supervises the completion of internal procedures so that the job is properly done and
accomplished.
 They help in tracking and indexing the documentation updates. ("Communications
Specialist (Stores) at Ross Stores", 2021)

SOCIAL RESPONSIBILITY:
“At Ross Stores, Inc., which includes Ross Dress for Less and dd’s DISCOUNTS, treating
our Associates, our communities, and our environment with respect is a priority every day.
We are also committed to ethical business practices as a cornerstone of our Company. While
we have a number of corporate social responsibility programs today, our commitment to this
area constantly requires new thinking and new approaches. As a result, we are always looking
for. Ross is committed to creating value for our Associates and our communities, and doing
so with a high level of ethics and integrity. In addition to fulfilling our mission of offering
customers the best name-brand bargains possible, we aim to empower our Associ- ates,
operate in ways that reduce our environmental impact, and give back to the communities
where we conduct business.”
—Barbara Rentler, Chief Executive Officer ("ResponsibilityStrategy- Ross Stores", 2021)

Empowering Associates:
The company strives in providing environment where associates can succeed, grow, and
contribute to the organization and communities in which they provide services.

Supporting Communities:
They provide programs for the people of their company to establish skills and achievements
for the youth.

Sustainability and Operation:

This helps in being responsible corporate citizens and helps the organization to serve and
deliver the customers best quality and services.

Ethical Business Conduction:

These practices are essential for the establishment of effective and transparent governance.

The company also provides opportunities that include:

 Development and training programs
 Diversity commitment.
 Community service volunteering.
 Associate scholarships.
 Regular Feedback invitation.
("ResponsibilityStrategy- Ross Stores", 2021)

RISK FACTORS:
Following are the involved risk factors:
1. Pressure of competition in retail market.
2. Change in consumer level and their preference for home and apparel merchandise.
3. Market availability, quality, and quantity of the products.
4. Macroeconomic environment and its impacts.
5. Geopolitical conditions and financial market.

“Issues involving the quality, safety, or authenticity of products we sell, which could harm
our reputation, result in lost sales, and/or increase our costs; our ability to effectively manage
our inventories, markdowns, and inventory shortage to achieve planned gross margin;
changes in U.S. tax, tariff, or trade policy regarding apparel and home-related merchandise
produced in other countries that could adversely affect our business; volatility in revenues
and earnings; an adverse outcome in various legal, regulatory, or tax matters; a natural or
man-made disaster in California or in another region where we have a concentration of stores,
offices, or a distribution center; unexpected issues or costs from expanding in existing
markets and entering new geographic markets; obtaining acceptable new store sites with
favorable consumer demographics; damage to our corporate reputation or brands; effectively
advertising and marketing our brands; issues from selling and importing merchandise
produced in other countries; and maintaining sufficient liquidity to support our continuing
operations, new store and distribution center growth plans, and stock repurchase and dividend
programs are the factors of risk which are involved in establishing our systems that might
have adverse effects on our performance and effectiveness.” Eric Chaffee – Director Risk
Management.

("Disclosure of Risk Factors", 2021)

CONCLUSION:
The summary of paper summarizes the deliverables and need for this business plan. After
gaining an insight of the working and importance of business plan, the organization which
was taken as our sample organization was defined. The basic overview of the history, vision,
mission, and its values helped the readers understand about the services they provide and the
way they work. The PESTLE analysis of the company helped in catering the strengths and
weaknesses of the company with the environmental analysis of the country we wish to target
that dominates their introduction to the new market.

The overall analysis of the target country and our organization helped in understanding the
challenges and opportunities that might play an important role in establishment of company
in a new country. The customer’ needs and challenges associated with them were identified.
For these customers, a business plan containing all the required strategies, HR plans,
associated risks, social responsibility strategies and their implementation was looked at. Risk
management and finances were also looked at to ensure smooth running and provision of
services. In short, this paper extensively deals with the required business plan that would help
the organization expand and prosper.

APPENDICES:

Key metrics:

("Ross Stores (ROST)", 2021)

 (Editorial, 2021)

("Disclosure of Risk Factors", 2021)

 ("Disclosure of Risk Factors", 2021)

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Communications Specialist (Stores) at Ross Stores. Careers at Ross Stores. (2021). Retrieved
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August 2021, from https://www.reuters.com/companies/ROST.O.

Merchandise- Ross. (2021). Retrieved 7 August 2021, from

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https://www.sec.gov/Archives/edgar/data/745732/000120677403000339/d12512.htm.
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