VNU – INTERNATIONAL SCHOOL

Organizational Strategy Course

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MINI-CASE ANALYSIS
BLACKBERRY’S RISE & FALL

Read the Mini-Case 3: “BlackBerry’s Rise and Fall” (page 480 textbook).
Answer the following questions. Write your answers (with your name and student ID) in a Word
or PDF file and submit it to MS Teams assignment.

• Note: Next week (20/12) we will have a Q&A session (individual), make sure that your
micro and camera work well for that interview session.

1. According to the text, what was the factor that disrupted the mobile device industry in
2007? Could it be considered as an “innovation”? Why? (2 pts)
2. According to the text, was there a blue ocean? Who was the first mover in that ocean and
what were the advantages that they could gain thanks to the fact that they were the first
mover in the market? (2 pts)
3. What could BlackBerry’s leaders have done differently in the past to avoid their failures?
(2 pts)
4. Analyze the mobile device industry in Vietnam in 2021 using the Porter’s 5 forces model.
In which phase of the industry life cycle do you think the mobile device industry is in?
Why? (4 pts)