GROUP Proposed Conceptual basis- i.e. Study based- i.e.

PRESENTATION TOTAL(10)
communication principles of linked with the STYLE
strategy learning/perception/attitude external/internal/CD Q&A
[2] change theory/message M studied for the [2]
appeal specific
[3] consume/retail store
[3]
Jago Grahak Jago 1 2 2 1 6

Ankhon Dekhi NA NA NA NA NA

Beerocrats 1.25 2 1.25 1 5.5

Guardians of 1.5 2 1 1.5 6

Consumers

CB ke 1 2 1.75 1 5.75
Shehenshah

Consumer 1.25 1.5 2 1 5.75

Bewafa

Dil Jawaan 1 2.25 2 1.5 6.75

Stallions 1.25 1.75 2 1 6

Consumer 1.5 2 2.5 1 7

Sleuths

Oh My Grahak 1 2.25 2 1 6.25