Table of Contents

Epigraph 2
About the Authors 3
Also By Simon Sinek 4
Title Page 5
Copyright 6
Contents 7
Foreword 9
Introduction 14
Chapter 1: Start with Why 21
Chapter 2: Discover Your WHY 33
Chapter 3: Why Discovery for Individuals 41
Chapter 4: Why Discovery for Groups 73
Chapter 5: Why Discovery for Groups 94
Chapter 6: State Your HOWs 122
Chapter 7: Take a Stand 145
Appendix 1: Frequently Asked Questions 165
Appendix 2: Partner Tips for Individual Why
177
Discovery
Appendix 3: Facilitator Tips for Tribe Why
181
Discovery
Tribe Why Discovery Workshop 183
Acknowledgments 184

188