Reliance Retail Ltd.

Sector – Lifestyle and Retail

USP - Trusted quality and strong backing of parent company
Target Group – Upper middle class and middle class
Segment – Price cautious Group
Positioning – Quality and Trust
Steps taken to differentiate themselves from the competition

 Reliance Retail offer mid-range to premium pricing, this is because they offer premium
quality products from well-known brands
 They take the advantage of the well-known parent company brand
 Reliance Retail is an Indian retail chain with 900+ stores in 80 cities in India, hyper
markets with 95000 markets with tailoring, shoe and watch repair, laundry marking the
presence of the brand wherever there is a consumer
 Strong distribution network- 1600 channels in villages which is not easy to access for the
new brands in the market
 The Reliance Fresh has all time offers going on where their products are usually on 30-
50% discount which is a very eye-catching number to indulge audiences.