FACEBOOK ADS SUMMARY

People giving their information in variety ways :

1. Filling forms to download an e-books
2. Requesting a demo
3. Completing an online surveys
4. Submitting other form
Leads doesn’t mean like your photos, like doesn’t mean indicate interest in your products or
company. They like your photos probably just interesting photos on it.

Two ways to generate leads on facebooks :

1. Organic
2. Paid
Organic posts -> discounts, offers and conten to turn people who already following you into
leads.
Paid ads -> turn facebook users who aren’t following you into leads especially who aren’t
following you.

Organic Lead Generation Posts

An organic lead generation facebook posts that link directly into page on your websites that
has lead generation form. This is to turning facebook followers into leads. When you post
something , it’s not all of your followers would be a leads so to broaden your leads would be
using,

below :

Facebook Lead Ads ; To supplement your organic efforts would be using facebook ads.
Allow facebook users to access offers and discounts without ever having to leave the
facebook app, and facebook would populates form with information about the users like
name, email and phone numbers. Why is it effectives? Because 80% are mobile users and it’s
potentially could link to generate leads.
Link Click Ads; Typical facebook ads with call to action button on it that leads to the page
that you choose (your websites) when users would buy the products, sign up for newsletter or
fill out any kind of lead forms.
Successful Lead Gen
1. Destination, where you sending people : hot prospects (sales), like a landing page.
Creating landing links : www.examples.com/?utm_source=facebook who can track
people who click the links
2. Call to action, shop now, sign up or learn more.
3. Compelling image, optimited image size
It must be a clear for the reader

PRO TIP :
Ask for engagement on organic lead gen posts. The more comments and likes your post has,
the more likely it will show up for others in the news feed.
What kind of audiences that you want to reach which means :
1. Their buyer persona : age, gender, income, interest,
Facebook audiences manager tools where you will create and manage your target audiences
when creating an ads.

3 audiences types :
- Saved audiences : demographics, interests (related to your business or products) and
locations (facebook could give a radar based on locations, it’s great for restaurants,
travel business and more) . PRO TIP : type in one interest then look for suggestions
facebook gives you. Company and job titles is good for B2B companies.

- Custom audiences : past website visitors and people who engaged with your content
or app. How to create this customer audiences ?
 Customer file ; people on specific list of email account, phone number or app IDs.
 Website traffic ; people who engaged with your website, you need stall the
facebook pixel on your website.
 App activity ; people who are engaged with your IOs or android app.
 Offline activity ; people who are engaged with your business offline.
 Engagement; people who are engaged with your content on your facebook.

- Lookalike audiences ; people who are look alike your existing customers database.