MOTIVATION

MEANING
➢ Directing means giving proper guidance to all people appointed at various posts in the
organization so that they can successfully perform their work for which they have been
appointed.

DEFINITION
➢ Directing is the interpersonal aspect of managing by which the subordinates are led to
understand and contribute effectively and efficiently to the attainment of enterprise's
objectives.
- Koontz and O'Donnel

FEATURES
➢ It is related to the human factor
➢ It is a group of various functions
➢ Harmonizing objectives is the essence of Directing
➢ It is necessary for a manager at every levels
➢ It is a continuous Function

IMPORTANCE OF DIRECTING

2. It initiates Action
3. It Integrates employees efforts
4. It is the means of motivation
5. It facilitates to implement changes
6. It creates balance in the organization.

PRINCIPLES OF DIRECTING
1. Maximum individual contribution
2. Harmony of Objectives
3. Unity of Direction
4. Appropriateness of Direction Technique
5. Managerial Communication
6. Leadership
7. Follow Through

ELEMENTS OF DIRECTION

1. SUPERVISION
Continuous supervision of the employee ensures that they carry out their assignment in
the proper manner.

4. LEADERSHIP.
3. MOTIVATION.
8. COORDINATION.
5. COMMUNICATION & UNDERSTANDING

DIFFERENCE BETWEEN DIRECTING & SUPERVISION

Direction (wide)
● *It include motivation, communication, supervision, training & leadership.
● Direction is generally at top level
● Generally, direction is related to supervision which is the intermediate link b\w the
workers and management
● Direction being at the top level, formulates polices and takes important decision
● Financial & non financial incentives.
● Leads the efforts of medium and lower Level executives.

Supervision (narrow)
● It is only one of the elements of direction.
● It is restricted to the lower level management.
● He has to deal, guide and lead workers directly under his commands.
● Supervision at lower level only for implementation,
● It cannot provide incentives but if can only recommend rewards in special case.
● Efforts of employee under his commands