AMAZON.

HISTORIA DE UN
GRAN EXITO
PROSPER LAMOTHE
 Annual net revenue of Amazon from 2004 to 2019 (in billion U.S. dollars)

Annual net sales of Amazon 2004-2019

300
280,52

250
232,89
Net revenue in billion U.S. dollars

200
177,87

150 135,99

107,01
100 88,99
74,45
61,09
48,08
50 34,2
24,51
14,84 19,17
6,92 8,49 10,71

0
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Note: Worldwide; 2004 to 2019

Further information regarding this statistic can be found on page 92.
2 Source(s): Amazon; ID 266282 Company overview
 Annual net income of Amazon.com from 2004 to 2019 (in million U.S. dollars)
Amazon: annual net income 2004-2019

14.000

12.000 11.588

10.073
10.000
Net income in million U.S. dollars

8.000

6.000

4.000
3.033
2.371
2.000
902 1.152
588 476 645 631 596
359 190 274
0
-39 -241

-2.000
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Note: Worldwide; 2004 to 2019
Further information regarding this statistic can be found on page 98.
8 Source(s): Amazon; ID 266288 Company overview
 Amazon's global brand value from 2006 to 2020 (in billion U.S. dollars)
Amazon: brand value 2006-2020
450
415,86

400

350
315,51

300
Value in billion U.S. dollars

250

207,59
200

150 139,29

98,99
100
64,26 62,29
45,73
50 37,63 34,08
21,29 27,46
5,98 5,96 11,51
0
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Note: Worldwide; 2006 to 2020
Further information regarding this statistic can be found on page 105.
15 Source(s): Kantar Millward Brown; ID 326086 Company overview
 Leading companies worldwide in 2020, by brand value (in billion U.S. dollars)

Brand value of the most valuable companies worldwide in 2020

Brand Brand value in 2020 (in billion U.S. dollars) % brand value change 2020 vs. 2019
Amazon 415.86 32

Apple 352.21 14

Microsoft 326.54 30

Google 323.6 5

Visa 186.81 5

The Alibaba Group 152.53 16

Tencent 150.98 15

Facebook 147.19 -7

McDonald's 129.32 -1

Mastercard 108.13 18

AT&T 105.83 -2

Verizon 94.66 0

Coca-Cola 84.02 4

IBM 83.67 -3

Marlboro 58.25 -19

Note: Worldwide; 2020

Further information regarding this statistic can be found on page 106.
17 Source(s): Kantar Millward Brown; ID 269444 Benchmark
Leading companies worldwide in 2020, by brand value (in billion U.S. dollars)

Brand value of the most valuable companies worldwide in 2020

Brand value in 2020 (in billion U.S. dollars) % brand value change 2020 vs. 2019

450 415,86
Brand value in billion U.S. dollars / Brand value change in

400
352,21
350 326,54 323,6

300
250
186,81
200
152,53150,98147,19
150 129,32
percent

108,13105,83
94,66 84,02 83,67
100 58,25 57,59 57,58 53,76
58 51,78 50,75
32 30
50 14 16 15 18 8 10
5 5 -7 -1 -2 0 4 -3 0
-19 -8
0
-50

Brand
Note: Worldwide; 2020
Further information regarding this statistic can be found on page 8.

6 Source(s): Kantar Millward Brown; ID 269444

Distribution of active Amazon marketplace sellers worldwide in 2019, by country

Share of Amazon marketplace sellers worldwide 2019, by country

Amazon.com.mx 1,7% Other 2,4%

Amazon.co.jp 5,9%

Amazon.ca 5,6%

Amazon.es
6,9% Amazon.com 38%

Amazon.in 7%

Amazon.fr
7,2%

Amazon.it 7,4%
Note: Worldwide; 2019
Amazon.co.uk 9,6%
Further information regarding this statistic can be found on page 125.
37 Source(s): Marketplace Pulse; ID 1086651 Amazon.de 8,3% Marketplace vs. direct sales