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Enrollment No: 18A1020587

Name: ADISH SHARMA
Area of Specialisation: BUSINESS ANALYTICS

Title of the Project: AN ANALYSIS ON ONLINE MARKETING EFFECTIVENESS WITH

SPECIAL REFERENCE TO AMAZON

Statement of the problem: There are still many companies that believe they don’t need to have a strong
digital marketing strategy to be successful, and while they may be able to
maintain or even grow their revenue, their customers are gradually moving to
the internet to make buying decisions. That is why companies without a great
digital strategy aren’t only leaving huge amounts of money on the table they are
losing customers to those that do. Any company no matter the size or industry
can benefit from a strong digital marketing strategy. In this study I will be
discussing some of the best practices in putting together a digital marketing plan
that allows you to strategically outperform your competition and create results in
the marketplace.

TO P I C - E v a l u a t i o n & C o m m e n t s
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Objectives of the study: 1. To study the effectiveness of online marketing of Amazon. 2. To know what
role online marketing has within a modern marketing context 3. To find the
benefits of internet marketing to customers. 4. To find the opportunities offered
to businesses by internet marketing 5. To study the challenges faced by
businesses using internet marketing.

OBJECTIVE- Evaluation & Comments

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Methodology: Primary Data

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Explanation of the Method: • PRIMARY DATA: The primary data is that data which is collected fresh or first
hand, and for first time which is original in nature. In this study the Primary data
will be collected from Questionnaire and Personal Interaction with Finance
manager and other staff members. SAMPLING DESIGN Judgmental Non
Probability sampling can be used to select the individual units for better
productivity of the questionnaire. A well educated person may be able to reason
out the questions in the better way. TOOLS USED FOR ANALYSIS OF DATA
Statistical techniques are to obtain findings and average information in logical
sequence from the raw data collected. After tabulation of data research have
used the following quantitative technique. • Percentage analysis • Charts
Company Name: Amazon
Company Profile: Amazon.com is a vast Internet-based enterprise that sells books, music, movies,
housewares, electronics, toys, and many other goods, either directly or as the
middleman between other retailers and Amazon.com’s millions of customers. Its
Web services business includes renting data storage and computing resources,
so-called “cloud computing,” over the Internet. Its considerable online presence
is such that, in 2012, 1 percent of all Internet traffic in North America traveled in
and out of Amazon.com data centres. The company also makes the market-
leading Kindle e-book readers. Its promotion of these devices has led to dramatic
growth in e-book publishing and turned Amazon.com into a major disruptive
force in the book-publishing market.
Questionnaire (10 to 15 questions)

1. Age
2. Occupation
3. Annual Income
4. Have you had any experience of buying product from internet?
5. Which source do you refer the most to get awareness of various brands of electronic?
6. What is your frequency of being online?
7. What benefits does the online marketing gives over traditional marketing.
8. What level of influence did social media (Facebook, YouTube, Instagram, etc. had when you purchased your electronic
gadgets?
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9. When you buy products online which of the procedures do you follow?
10. How often have you purchased the products online?
11. What is the total value of purchases through online in a year?
12. Is Amazon is Satisfactory?
13. Have you ever had bad experience with Amazon?
14. Is discount sales are helpful or motivates to buy product in Amazon?
15. Rate the Attractiveness of the advertisement of Amazon?
16. Do you Suggest Amazon to any of your friends and family?
17. Suggest some improvements that need to be made to improve Amazon?

Number of respondents:
Area of study:
Method you will use to classify data:
Method you will use to present data:
50
NEW DELHI
Interview and questionnaire have been used to conduct the study. A structured
questionnaire consisting close-ended questions have been made, which is filled
by the trainee during direct interaction with the respondents.
The data collected form questionnaire is edited, tabulated and analyzed. Various
graphical techniques have been used to present the data in more meaningful
way.

QUESTIONNAIRE- Evaluation & Comments

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References: BOOKS • Assael, Henry. (1984.) “Behavior and Market Action”. Boston,
Massachusetts: Kent Publishing Company, • Belch, G.E., & Belch, M.A. (2001).
Advertising and Promotion: An integrated Marketing Communications Perspective
(5th Ed.). Boston: Irwin/McGraw- Hill. • Cooper, Donald R. and Schindler, Pamela
S. (1999), Business Research Methods, 6 Tata McGraw-Hill Publishing Company
Limited, New Delhi, India. • Creswell, J. W. (2003). “Research Design:
Qualitative, Quantitative, and Mixed Methods Approaches”. Thousand Oaks, CA,
Sage. • Easterby-Smith, M., Thorpe, R. & Lowe, A. (2002), Management
Research 2nd edition, London: Sage. • Remenyi, D., Williams, B., Money, A. and
Swartz, E. (1998), “Doing Research in Business and Management”, Sage
Publications, London. JOURNELS AND MAGAZINES: • Arnold, E.J. and
Wallendorf, M. “Market-oriented Ethnography: Interpretation Building and
Marketing Strategy Formulation,” Journal of Marketing Research, Vol. 31
(November 1994), pp. 484–504. WEB SITE VISITED • www.Amazon.com •
www.commodityindia.com • www.marketoperation.com • www.nextbigwhat.com
• www.britannica.com • www.ecommerce-land.com • www.commodityindia.com
• www.mintreaders.com • www.businessworld.in MAGAZINES • Business world •
Business today, etc.
Chapterization Scheme:

1. INTRODUCTION
2. COMPANY PROFILE
3. LITERATURE REVIEW
4. NEED, SCOPE AND OBJECTIVE OF THE STUDY
5. RESEARCH METHODOLOGY
6. DATA ANALYSIS, INTERPRETATION AND FINDINGS OF THE STUDY
7. RECOMMENDATIONS AND SUGGESTIONS
8. CONCLUSIONS

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Profile of Project Guide

Name: Anuj Rathi
Age: 38
Educational Qualification: Phd (Chemistry)
Years of Experience: 8 years
Current organisation: Jubilant Chemsys
Current designation: Group Leader
Brief profile:
Address:
House No:. B-316
Street: Sector 58, Noida
City: Noida
State: Uttar Pradesh
Phone Number (Residence):
Phone Number (Office): 09971507714
Mobile: 9971507714
Email: anujr2@yahoo.co.in

PROJECT GUIDE- Evaluation & Comments

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Qualification not as per requirement

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F I N A L C O M M E N T S F R O M FA C U LT Y

Approved

FA C U LT Y D E TA I L S
Faculty Name: d Pandey

Email: dilkeshwar@hotmail.com

CLOSE

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