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  • MKT 523 - Blue Ocean Strategy

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    Farsia Binte Alam
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    Mkt 523- blue Ocean Strategy

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    8 views2 pages

    MKT 523 - Blue Ocean Strategy

    Uploaded by

    Farsia Binte Alam

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Assignment On

    Book Summery
    Course Title: Brand Management
    Course Code: MKT523

    Submitted To
    Mushtaque Ahmed
    Adjunct Faculty
    Department of Business Administration
    East West University

    Submitted by
    Farsia Binte Alam
    ID: 2020-2-95-034

    Date of Submission: 29th October, 2021


    Blue Ocean Strategy
    (By W. Chan Kim and Renee Mauborgne)

    Summery
    Create a new category out of bloody competition in the congested marketplace through value
    innovation

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