Research

Process
Research – systematic
investigation into and study of
materials and sources in order to
establish facts and reach new
conclusion.

Ho do you go about answering an

interesting question?
 Let say you wanted to know, why many
Initial Observation contestants of PBB have really unpleasant
Data
(Research Questions) behavior on the show.

Variable – personality of the contestant

Initial observation most of the contestant

have narcissistic personality disorder
You generate a theory; more narcissists are
Generate Theory likely to audition in PBB.

Or PBB producer are likely to select contestant

with narcissist disorder.

Make prediction from this theory.

Identify Variable Generate Hypothesis • Number of people turning up for an audition
who have narcissist personality or disorder are
higher than the general level of population
• PBB selection panel are more likely to select
people with narcissist than the general level of
auditionee.
Measure Variable Collect Data to Test Theory Survey Questionnaire , Focus Group discussion etc.

Statistical Tool Analysis

Graph Data Analyze Data
Fit a Model
Theory – supposition or system of ideas that explain
something. Repositories of general knowledge. Through
testing and refinement, scientific theories change over time
in ways that lead them to provide increasingly accurate
explanations for ever-widening ranges of phenomena.

Hypothesis – theory that is not proven but lead

to further study or discussion. Theoretically
motivated statements about relationships
between empirical phenomena