Professional Documents
Culture Documents
BATNA
(Best Alternative to
Negotiated Agreement)
List alternatives in
sequence of importance
ASPIRATION /
TARGET PRICE
RESERVATION
POINT/ WALKAWAY
BARGAINING RANGE/
ZOPA
Zone of Possible
Agreement
POTENTIAL
CONCESSIONS
OTHER
CONSIDERATIONS
-time constraints
- goodwill of the company
and reputation
-repetitive interaction or
one-time deal
-general information about
parties arising from
context
OPENING OFFER