Q4)

% of customers who order first free box 100

Cost of the free box 10$
Shipping cost 3$

% of customer who make an additional 90%

order
Margin per box 13.2
Number of months consumer order in a 8 months
year
Margin per month 6.6

Lifetime of customers 0.25

CLV for each customer 380.16

As Hubble is a subscription based direct to customer brand it effectively uses this model to
continuously engage with its customers and retain long term relationships. It’s fun
affordable and convenient brand image sets it apart from its competitors providing
consumers with a new choice in the market to purchase lens. The success rate of its free
boxes can be estimated by its high conversion rate of 90%, highlighting the retainment of
the customers. It also continuously engages with the customer by providing quizzes and
posts showing the interactive feature of the brand.