Backbone Kingdom is a land of dreams, where warm beaches with kilometers of white

sand, transparent seas meet the blue sky, crystal clear rivers serpent the planes, colorful
round mountains and exuberant forests with huge trees all converge, and in which it is
inhabited by the highest representation of beings in the Kingdom. .

This vast territory is delimited by the Lands of Caracas, East, Center-West and the West,
which at the same time are guarded and carefully defended by its Nodes; men and women
who assertively centered their lives in eight values (leadership, discipline, commitment,
integrity, focus, innovation, joy and communication) and who configured a lineage of
Knights and Maidens of the future.

In the Backbone Kingdom lives a very special and highly prosperous civilization, quite
advance; with great capacity of growth, which will become at a given time the envy of the
dark territories.

However, with the help of wizards, soldiers, and craftsmen, they had the task to conserve
and grow the most precious of TREASURES in their Kingdom: the Eagle Flotac, agile,
efficient... Voltarén the Owl, with his wisdom and mastery through time, especially when
of analgesics we are talking about. The King of the Jungle Cataflam powerful analgesic,
anti-inflammatory and antipyretic, accompanied by his cub Simbad, Cataflam pediatric,
Combarem the Buffalo, always ready when double potency in analgesics and more
efficiency in the anti-inflammatory is needed.

Yes, their most precious TREASURES, because these are their asset, that gives them
wellbeing and happiness, not only today but also in the future.
Beyond the frontiers is where the Nibelungens, Atamel, Brugesic, Tachipirin, Profenid,
Mobic, Celebrex, Motrin, Zaldiar, Ultracet, Dolomax and many others are found. All
the Nodes knew what the dark side beyond the frontiers meant, they all knew because
all had been in someway victim of the resources and tasks that the Nibelungens
possessed.

The Nodes had defended heroically their Lands and have been even growing in
territory, always using their most important and intimate arms, their eight values,
protecting this way the TREASURES of The Backbone Kingdom for hundred of years.

True to their mission the Nodes have bequeath their tradition to you Knights and
Maidens of the future.
The mission: to conserve and grow your most precious TREASURES

Now, the task is not an easy one …

The Node’s Legacy and The Backbone kingdom will only strengthen with you, the
knights and maidens of the future
This year the terrain is all The Backbone Kingdom (Venezuela)
Nodes from the North, South, East and West
Unite before the Legacy

In the year 2008 we open the way together by strengthening our values and reach all
corners of each of the lands of the Backbone Kingdom. Three are our principal objectives:

1. To continue with the incremental dynamics of the line in private consult, pharmacies
and hospitals, elevating the performance of our most precious TREASURES, Flotac The
Eagle, Voltarén The Owl, The King of the Jungle The Lion Cataflam, and his cub Simbad,
Cataflam pediatric, Combarem The Buffalo ... (also all known as the Diclos.)

2. To continue with the Legacy… developing team work and with a sense of belonging
during our mission: The promotion of the Diclos under the concept: “Node’s Plan of the
Backbone Kingdom”

3. Impact in the pharmacies and hospitals to secure a strong coverage and results
for the promotion, always gaining terrain from the Nibelungens.

Thinking about our objectives, we have designed the Node’s Plan of the Backbone
Kingdom equipped with incomparable benefits, such as better prizes and it includes new
creative actions to accumulate points in your favor, based on our values – leadership,
discipline, commitment, integrity, focus, innovation, joy and communications.

Because of it, this year

We go forward with our legacy…

… And with your effort and our support,

Everyone’s success will come by the 4 winds.
The Knights and Maidens (Rep’s) of The Backbone Kingdom, this year are
structured in lines with codes and names to fool and mislead the Nibelungens.

Master Line, with 40 Knights and Maidens

Algia-Osteoporosis line with 22 Knights and Maidens
CMV 1 line with 37 Knights and Maidens
CMV 2 line with 37 Knights and Maidens
And the SNC line with13 Knights and Maidens

Yes, a total of 149 Knights and Maidems accompanied by 4 GR and 12 GD

Now, all we need to do is get organized as NODES!, all along and across The
Backbone Kingdom we will be 26 Nodes…

The Knights and Maidens, gathered strategically will create Nodes, organizing
themselves in groups with 7 Knights and Maidens or a minimum 5 Knights and
Maidens.

Latter, each Node will choose a “leader “and send to the GR and GD a document
with the information of the new distribution of the Nodes, the Sorceress, also
knows as
Nancy González who will always be reached at and located by the phone
number 0414 –140.00.74

(The Sorceress is guardian and custody of all the organization and performance
of the Knights and Maidens, also during the year she will be your guide to being
successful, and she possesses fabulous contacts and practical solutions…)
The consecrated document must contain the Node’s name, the name of the
leader, the mobile number (spectacular little artifact that our ancestor did not
posses in any of the old legacies) and very important the e-mail address (well,
we can not mention how far the postal system has become now a days)

The leader of each Node must (it is vital for the success of each Node) receive
the monthly performance updates.
The action plan is very easy, the Nodes must comply with three requisites to participate
in “The 2008 Great Backbone Kingdome Conquest”

First requisite: DDD growth

Second requisite: Fulfill 100% the “Node Plan”
Third requisite: Build a minimum of three (3) “Fever and Pain Free Zones” in your territories.

We our knowledge, the guidance of the Sorceress, the Knights and Maidens complying
with the three requisites (indispensable) and a few tips that will be dropped along the
Legacy….

As any Kingdome hat likes to be appreciated as just and strong, the Backbone Kingdom
recognizes the success of its Knights and Maidens as well as of the Nodes.
The first five Nodes in The Backbone Kingdom to accomplish the three requisites of “The
2008 Great Backbone Kingdome Conquest” will be awarded with non cash gifts and exotic
trips along and across The Backbone Kingdom.

As it is an ample and just kingdom the Knights and Maidens will be invited to participate
in the choosing of the prizes. This will take place in the following strategy meetings (also
known as cycle meetings)

April (2nd cycle meeting) we will meet to celebrate a “Storm of Ideas” and express which
ones could be the prizes.

July (3rd cycle meeting) though a poll the Knights and Maidens will determine which will
be the prizes.

September (3th cycle meeting) we will know who are the winners!!!!

And.... our values will also be rewarded every three full moons!!!!!

... And there is more, Backbone Kingdom will award the creativity that we put into each
value!!!!!

The Nodes that achieve the most number of “Fever and Pain Free Zones” will be
awarded the prize of Commitment and Integrity value. This of course will be evaluated
in the 1Q.

The prize for Focus and Joy will be given away to the Node that adopts the most
Traumatologists and Pharmacies; this will be evaluated on the 2Q

The take over “Most creative and Innovating” of Hospital’s Services (also those
services that are rescued) all along the 3 Q will be evaluated and win prizes for
Creativity and Innovation value.

The Nodes that hand in on time the monthly activity reports, on the 3 working day
of each month, the Sorceress “Nancy Gonzalez”(Do not forget the schedule of activities
of the “Node’s Plan”!!!) will be evaluated in the 4Q and will take home the prize for
Discipline and Communication value.
At the beginning of the year in the Main Land gathered, The Wise Woman, also known as Maria
Eugenia Hernández, our Magician Merlin, Doctor Rafael Martinez, The Sorceress Nancy
González, and the Faithful Soldier Luis Reingruber, to layout the strategy for the success of
“The 2008 Great Backbone Kingdome Conquest”. All of them discussed and analyzed the
possible tactics of the Nibelungens, for days and it’s nights they studied the old legacies of the
Backbone Kingdom, contemporary strategies and actions and so between warm suns and cool
stars (they discovered a very popular potion of our times called Coffee!!) They came to the
following conclusion… and always true to their most precious TREASURES, they decided to
share their knowledge and expertise with the Knights and Maidens, so that they too can move
forward and be successful with the “Node’s Plan”.

The Erudite’s Quartet, tells us that eight are the tactics and actions to follow, to power up our
most precious TREASURES, Flotac The Eagle, Voltarén The Owl, The King of the Jungle The
Lion Cataflam, and his Cub Simbad, Cataflam pediatric, Combarem The Buffalo and of course
to gain more territory in our Kingdom, in each of the Lands of the Backbone Kingdom and this
way fool the Nibelungens.

These premises are:

1. Flotac the Eagle empowers the Photography Project were each Node registers a
minimum of 10 doctors per cycle.
(Tip: if you register more, you add more points for the reward!!) And all specialties
with the exception of pediatrics count for the registration of the Photography Project.

2. If each Node conditions properly and with the appropriate equipment at least three
“Fever and Pain Free Zones” and at the most 6 along the year, all of our most precious
TREASURES will have a place of honor! (Tip: The Sorceress says: No points if the MP Unit
does not have photos and information where the Zone was set up!!!)
Our faithful Soldier, (Luis Reingruber) will give you, a Fever Management Kit (Thermometer
and Gel Compresses) and the Pain Management Kit for the Emergency Room (Syringes
and alcohol pads) and the MM Containers … But each Node will be responsible to acquire
2 chairs. (A small hint: Commitment and Integrity will make you earn points!!!)

3. The Wise woman, The Sorceress, Merlin the Magician and the Faithfull Soldier
strategically planned… that if each Node makes 4 video conferences per cycle and with
no less than 20 doctors each, not only the Knights and Maidens will comply with the
requirements to participate in “The 2008 Great Backbone Kingdome Conquest”, but will
also give to the medical community the strength of our most precious TREASURES. (Tip:
more points for additional creativity and innovation in those activity!!!)

4. Two (2) Morning/Night actions per Node and per

cycle, will keeps us in the fight for the prize (Tip: more is
better!!!) and away from the Nibelungens.

5. With a lot of creativity and a good dose of

innovation 4 services will be recued per cycle per Node.
Our Erudite’s Quartets really know how to mislead the
Nubelungens!!! (Tip: the tip is in the creativity and
innovation!!!)

6. The Knights and Maidens that represent the Master Line and the Algia/Osteop will
responsibly adopt 2 traumatologists!!! (Tip: chief of Residents, R3 and chief of the Traumatologist
Services add points… adopt all three and double the points!!!)

7. And if the Knights and Maidens of the Master y Algia/Osteop Line develop relationships
with the pharmacies to maintain (Tip: maintain does not make too many points) and increment
(Tip: increment makes points) the analgesic line stock in the pharmacies. This strategy is
called Pharmacy Adoption (The wise Woman, The Sorceress, Merlin the Magician and our
Faithful Soldier, where very tired and full of caffeine when they came up with this name)
Note: The Knights and Maidens of the Backbone Kingdom unanimously take away a few
points from the Erudit’s Quartet!.

8. Marching forward with all and each of our most

precious TREASURES and with our own secret
weapon (the eight values) each Knight and Maiden of
the Master and Algia/Osteop line will do four days of
products per cycle (Tip: each value used is worth
points.)
By only whispering to the Sorceress (forgive me, that was an old custom, now it is better
to use the e-mail or the pone) about the Nibelungens adventures, their promotions, strategies
and activities which are the key to a better knowledge and development for action plans
in the Backbone Kingdom, the Main Land, together with the Erudite’s Quartet, as fast al
light will develop a strategy to minimize the impact (and will come up with really cute names
for the plans!)

(Tip:Do not forget that this will also add points for you!)
.... there are no politics, but there are funds!!

Each Node to make their “Node’s Plan” move forward will have:

A fix Fund deposited by the Backbone Kingdom Treasurer (Novartis)

The GR and GD Corporative Credit Card
The Knights and Maidens Corporative Credit Card

.... Plus, the Sorceress says that any additional requirement needed,
you need to only whisper… and she will do all it is possible to help
out.
 Costo x
Unidad Ciclos Nº x Alcance Médicos Rep’s Gastos x
Ciclo Línea Nodos Nodos Total BsF
BsF
Proyecto Águila Fotografía 10 10 2,600 149 All 26
Zona Libre de Dolor y Fiebre 300 10 6 Anual 149 All 26 1,800 46,800
Video Conferencia 150 10 4 60 16,200 149 All 26 6,000 156,000
Acciones Vespertinas / nocturnas 100 10 2 149 All 26 2,000 52,000
Rescate a Servicios 200 10 4 149 All 26 800 20,800
Adoptar Traumatólogos 100 10 2 62 Master+Algia 4,769 124,000
Adoptar Farmacias 100 10 2 62 Master+Algia 4,769 124,000
Días Productos 50 10 4 62 Master+Algia 4,769 124,000
Inteligencia competitiva 10 1 62 Master+Algia
(información de la Competencia)
24,908 647,600
GASTO x NODO x CICLO 2,491
Backbone Kingdome: Novati’s Kingdom (in code language, of course!!)

Treasure: The analgesic Line

The Eagle: Flotac

The Owl: Voltarén

The King of the Jungle: Cataflam

Simbad the Cub: Cataflam pediatric,

The Buffalo: Combarem,

Knights and Maidens: The Rep’s

The Nodes: The grouping of the Knights and Maidens per land, there is also a
leader per Node.

Lands: Areas or zones where the Knights and Maidens act as Nodes.

Nibelungens: Rivalry (terrible, ugly and scary!) We must always be with the eyes
and ears open because they come up in the most unexpected moments.

The Main Land: Principal Office, site of the majestic edification of the Kingdome
(Novartis Site)

The Sorceress: Nancy González

The wise Woman: Maria Eugenia Hernández

Merlin the Magician: Rafael Martínez

The Faithful Soldier: Luis Reingruber

The Erudit’s Quartet: The group formed by the Wise Woman, The Sorceress, Merlin
The Magician and The Faithfull Soldier.

The “Node’s Plan”: Action Plan, the strategy created by the Erudite’s Quartet to
support the Knights and Maidens to accomplish the Legacy and also to give us the
tools necessary to be successful in the legacy and to win prizes!

Legacy: The Backbone Kingdom’s objective, secrets passed on by other Knights

and Maidens, where being in the vanguard and never allowing the Nibelungens
to take the lead. The legacy is what keeps us prosperous for many years to come.

The last tip to earn a few points: Always keep up to date the reports and the
Sorceress well informed!!