The CEO Colonel Sanders was a success in making the business of KFC and has always been

giving the highest review of the brand KFC. The Christian principle does not only help to

maintain the business in the market but aid in accomplishing its business aims by considering the

laws of government. The importance is to consider the need and the requirements of the

customers and to fulfill those needs by service great food. Also, maintaining the status and

reputation of the brand is itself is a very big task and KFC has never failed in maintaining that by

gaining the trust in all these years. There are other brands similar to KFC is Chick o Fille and

Apple and Tyson foods are the market-leading brands that also run of the same principle. KFC is

very successful in maintaining and following the Christian and ethical principles by balancing

the business, considering the demand of the food, worked hard to meet all the needs and ethics in

the business. Sticking to these things and rules to support KFC in the development of setting the

rules which guide the effective operations of the company. A company strategy is considered

ethical when it does not involve actions that cross the morality of ‘should not do’ (Howieson,

2011).

Reference

Howieson, B. (2011). GFC or KFC?: How standard setters were battered and fried. Australian

Accounting Review, 21(1), 3–13. https://doi.org/10.1111/j.1835-2561.2010.00115.x