You are on page 1of 1

The display of a label on a product is known as labelling.

A label on a product's container,


packaging, or the product itself contains information about the product. It distinguishes the product
from the competition and identifies it as a part of a specific brand. Labeling is an integral aspect of a
product's marketing strategy. Labeling is necessary since it aids in attracting a customer's attention.
It can be used in conjunction with packaging by marketers to entice potential purchasers to acquire
the goods. Packaging is also utilized for information transfer and convenience. The instructions on
how to use, transport, recycle, and dispose of the package or product are printed on the packaging or
label.

Labelling is also used for identification. This kind of labeling helps a viewer to antithesis the
product from the rest in the shelves.  A person can find out about the materials of a product. This
helps to spread awareness among the customers about the item they are consuming and labeling also
helps to mention ingredients.

Labeling is considered as another very important factor in a product. It should show the correct
information and details about the product. Labeling should also contain information relating to
whether the product has harmful chemicals, especially if it is a product that is meant for children.

A brand label usually is a small piece of fabric featuring your company or personal details, most
found in clothing labels but also used for many other products. Detail including something simple
like a logo or some wording, or you may want to have more information on there, website details, a
tagline, simple washing instructions or more.

Labels are all about expressing a unique identity and making a product stand out in the crowd.
Brand labels are great for companies wanting to express their brand identity. Standard label sizes
usually vary from 20mm-70mm, depending on your needs. The more complicated your design is,
the larger the label will need to be, and this will increase your production cost.

You might also like