Kellogg's Strengths

1. Kellogg's is one of the world's largest breakfast cereal brands and its products
are marketed in more than 80 countries.

2. Kellogg's has great marketing initiatives through various campaigns

especially targeted towards child nutrition.

3. The company has a strong legacy since it had started in the year 1906.

4. The brand is a pioneer in cereals but also offers crackers, nutrition bars,
waffles and vegetarian foods under its product offerings.

5. Kellogg's has a high brand recall due to effective advertising via social
media, online ads, print ads and TV commercials.
Kellogg's Weaknesses

1. Controversies regarding product recall affected the brand image of Kellogg's.

2. Competition from other breakfast brands and substitutes affect the business
operations for the company.

Kellogg's Opportunities

1. Development of distribution channels in other countries with help of other

companies can boost Kellogg's.

2. Tie-up with restaurants, schools and hotels can boost business.

3. Kellogg's can diversify into other health snacks which can be beneficial for
the company.

Kellogg's Threats

1. Increasing competition in readymade breakfast segment can reduce business

for Kellogg's.

2. Food regulations by government often restrict operations.

3. Fake imitations of food products or shop keepers keeping products beyond

expiry can be a threat for Kellogg's.
Kellogg's Competitors

1. Nestle

2. Cadbury

3. General Mills

4. Quaker Oats

5. PepsiCo

6. Danone

7. ConAgra Foods