Introduction

we can just communicate by using emoji were almost everyone are using emoji in chats or
maybe noticed in their daily life so, by using those emoji in advertising and packaging on the
products do consumer purchase intention would change? For example, mentos chocolate has
emoji on it, were consumer liked the way it communicated for sweet it represented with tasty
emoji and smiley emoji and for salty taste in represented with another emoji, so for each taste
of it different types of emojis are used, consumers liked to communicate with those emojis till
date total of 3,633 emoji are available the most recent emoji release is Emoji 14.0, which
added 112 new emojis. This figure includes sequences for gender, skin tone, flags, and the
components that are used to create keycap, flag, and other sequences. So, by using those
emoji on the advertising and packaging it may lead to purchase intention. In this paper we are
discussing about emoji on environmental product in advertising and packaging where it led to
purchase intention.

We are taking organic T-shirt as environmental product by using emoji on the advertising
poster and for packaging emoji would be presented on it. Where environmental products are
being used less consumption by using emoji increase the purchase. It’s been said emoji are
ubiquitous on the internet with 92% of users reporting they employ emoji in their online
communications.