Aum Consultants, Mumbai

Hotel & Resort Project & Management Consultants

Hotels & Resorts Projects

Presentation on Profile & Development of New
 Profile Of Mr Subodh V. Gupte
Aum Consultants is a full service Hotel & Resort Project &
A dynamic business leader with a proven track record in the hospitality
Management Consultants Company. We consult Business Hotels,
industry. He has put his vast experience to good use by replicating success in
Boutique Hotels, Budget Hotels, Theme Resorts, Camping Resorts,
domestic and international markets along with major full service operations
Clubs, Theme Restaurants, Conference & Banquet Halls & so on and
in Resort, Convention, Business Transient and Boutique Settings.
deliver clients with the result driven Hospitality Management Services
in all areas of Hotels.
He is adept at delivering profits and good returns investment by executing
strategies for robust bottom line and quality delivery. He puts his strong
We provide a detailed Consultancy in Hotel Project Technical Planning
leadership, communication skills and knack of recruiting right candidate to
and ensures the delivery of optimum returns on the investment. Our
good use. At the same time, he has been promoting good camaraderie
focused attitude ensures leverage of hotel assets, greater occupancy,
among the candidates that has provided a stepping stone for earning
and enhanced levels of service quality and operational performance.
promotions.
Mr Subodh Gupte, Principal Consultant started this Hospitality
He is armed with a Diploma in Hotel Management Catering Technology &
Consultancy Services in April 2014
applied Nutrition from IHMCTAN, Dadar, Mumbai, in 1982.

Mr Gupte has extensive exposure in hospitality for the last 30 years to name
a few – Ramada Inn Palm Groves (Mumbai), Taj Blue Diamond (Pune), Duke’s
Retreat/Upper Deck Resort (Lonavala), 250 rooms Five Star Hotel at Baroda
by Kamat Hotels, 125 rooms Five Star Hotel -Daspalla Hotels, Hyderabad &
setting up of operations of four Hotels of Blanket Hospitality Ventures in
Kerala

He was instrumental in setting up Greenarth Leisure Pvt Ltd, a Chain of

Theme Resorts all near Mumbai
 Vision Mission
❖ To offer Advisory & Consulting ❖ To focus on clients agenda and deliver
Services for Hospitality Projects & optimum returns on the investment. To
Operations with the focused attitude ensure leverage of hotel assets,
greater occupancy, and enhanced
of Reducing Costs & Increasing levels of service quality and
Revenues operational performance.
Suggested Business Models
SN Type of Service Index of Hospitality Services
PROJECT STAGE Offered
A Initial Start-Up Services Conceptualization of a Project
B Construction and Design Services Physical Infrastructure & Facilities {Pre-Planning Stage
C Planning of Technical Areas & Implementation {Drawing Board Stage}
Phase – I {Pre-Approval Stage for Town Planning}, Phase – II {Post Approval Stage from Town Planning
Dept.} , Phase – III {Post Construction Stage}

D F&B Designs & Plans – Phase I {Interior Designing}, Phase II {Operations}

PRE- OPENING STAGE {TWO MONTHS PRIOR TO OPENING)

A Hotel Operations and Management Services

B Marketing Services (Only Advisory)
C Final Touch Up
POST-OPENING STAGE {Ltd for 30 Days}
A Increasing Profit and Sales - Financial Services
B Value Additions {Performance Enhancement & Audits}
 PROJECT STAGE
A. INITIAL START-UP SERVICES & PROJECT CONCEPTUALIZATION

1. Detailed analysis of market/ industry – location wise & suggesting 9. This presentation will include following:
probable locations for an economically viable hotel/resort
Details about promoters
2. Advising multiple options for possibilities of entering into the
hospitality industry. Resort Layout
3. Assistance in market feasibility study (through reputed agency) Details of Rooms with dimensions, design images
4. Advising various options of hospitality search - lease / buy-out. Resort positioning in terms of targeted customers
5. Creation of well- structured organization & assistance in formation of Resort fact file
hospitality company Resort business plan
6. A brief on destination promotion, government initiatives to take up the
project
Resort facilities and amenities
7. We will prepare an investor presentation of your Hotel/Resort Revenue projections for 3 years
8. This presentation will be prepared based on the project details Benefits to the investor & ROI
provided by promoter
 PROJECT STAGE
A. INITIAL START-UP SERVICES & PROJECT CONCEPTUALIZATION
Conceptualization of A Project - Keeping the very strong vision in
mind, we can assist you from the beginning of a project - such as
the overall conceptualization and development of the project, as
well as the implementation and execution of the project, to the
final stages of marketing and sales of its retail real estate
components. In nutshell from Concept to Conceptualization.
• Conceptualization of a hotel project
• Advising on various concepts – commercial hotels & resorts,
theme resorts – Agri Tourism, adventure tourism, sports
tourism, club houses, theme restaurants etc.
• Re-concept of existing food and beverage facilities & advising
how to make it a profitable
• Advising correct concepts and space allocations for projects
 PROJECT STAGE
B. CONSTRUCTION AND DESIGN SERVICES PHYSICAL
INFRASTRUCTURE & FACILITIES {PRE-PLANNING STAGE}
1. Site visit & investigation
2. Preparing preliminary concept & design
3. Meeting various architects & assistance in final selection of
architect, structural consultant, PMC (Project Management
Consultant) & MEP Consultants (Mechanical Electrical &
Plumbing)
4. Site analysis of available space, utilities, traffic, parking, etc.
5. Preparing basic cost & estimate (BOQ) for the project in
consultation with PMC/Architect
6. Preparing Basic project report with financials
7. Preparing Business Plan with a road map based on concept
C. PLANNING OF TECHNICAL AREAS & PROJECT STAGE

• PHASE – I {PRE-APPROVAL STAGE FOR TOWN PLANNING}

IMPLEMENTATION – DRAWING
1. Preparing a detailed note for architect as per detailed FSI & area allocation
2. Area allocation and planning of all B.O.H. areas (Back of House) – All service deptts in consultation
with Architect
3. Area allocation and planning of all F.O.H. areas (Front of House)- Restaurants, Banquets, Reception
etc in consultation with Architect
4. Assistance in application for tourism approval & Star Category Classification (One Star to Five Star)
BOARD STAGE

in project stage
5. Advising & obtaining any incentive schemes from Govt – Central & State applicable at that point of
time if any
6. Assistance in planning major infrastructure – water, electricity, EPABX, RO plant, DG set with area
allocation
7. Assistance in planning HVAC (Heating Ventilation & Air-Conditioning)
8. Assistance in finalizing areas and components of server room along with computer systems design
9. Interior design, design specification formation & freezing overall projects concepts
10. Architect will submit Project plan to Town Planning dept. for approval & after due approval,
construction begins on site
 PROJECT STAGE
C. PLANNING OF TECHNICAL AREAS &
IMPLEMENTATION
PHASE – II {POST APPROVAL STAGE FROM TOWN PLANNING DEPT.}

1. Detailed functional planning of basic

facilities & services – Rooms and all
Public Areas in consultation with
Architect
2. Detailed Functional planning of all BOH
(Back of House) areas in consultation
with Architect
3. Detailed Functional Planning of all FOH
(Front of House) & Service Departments
in consultation with Architect
4. Project construction will begin after this
stage
 PROJECT STAGE
C. PLANNING OF TECHNICAL AREAS &
IMPLEMENTATION
PHASE – III {POST CONSTRUCTION STAGE}
1. Preparation of furniture, fixtures, and equipment specifications plan
2. Selection of capital equipment – assistance in managing the
procurement, installation and start-up
3. Cuisine & menu planning, Kitchen planning in totality, inviting
equipment quotations and their evaluation & approval. (Before
Kitchen designing menu planning is mandatory)
4. Invitation of quotations for F&B and House-Keeping & laundry
services
5. Property management software evaluation and invitation of
quotations
6. Assistance in application for operating licenses
7. Selection of graphics & ad-design & formation of hotel website
8. Printing agency selection & coordination
 D. F&B DESIGNS &PLANS
PHASE I (INTERIOR DESIGNING) PHASE II (OPERATIONS)
1. Coordination with the interior designer on concepts 1. Preparation of menu & design coordination with graphic advt.
2. Development of all F&B areas and designing of agency
infrastructure in correlation with concept 2. Placement of purchased equipment for kitchen, stores,
3. Advise and realignment of layouts and technical purchase of branded food stuffs etc
details on ambience lighting, music, service, seating
3. Re-alignment of kitchen equipment & smooth trials of
4. Equipment, details of counter designs (buffet, bar, equipment
hostess desk etc.)
5. Designing of LPG gas range & appointment of a 4. Preparing purchase list of kitchen utensils, cutlery, crockery,
reputed licensed agency glassware, etc & assistance in procurement through reputed
6. Table top designs for all table layouts in synergy vendors
with the concept 5. Role plays for F&B staff
7. Development of color combinations and 6. Operational planning of food and beverage Departments. In
perspectives & concept designs totality – restaurants, coffee-shops, in room dining, conference
8. At this stage, hotel construction is complete in & banquet lawns, business centre etc
totality 7. Designing of F&B controls & systems
8. Menu trials & food tasting
 Pre-Opening Stage {Two Months prior to opening}
A. Hotel Operations & Management services
1. Designing & implementation of brand standards
2. Planning of hotel operations in & Service Departments in synergy with hotel design
3. Planning of organization chart and hierarchy, Manpower projections and planning, planning of HR –
staffing & recruitment either internally or through reputed agency, Selection & appointing select HOD’s
& staff for trial runs.
4. Planning of front office Departments, lobby, back office, admin office etc
5. Preparing exhaustive list of operational material to be purchased
6. Coordination of purchase of operational supplies for various areas
7. Setting up operational systems for the functioning of: F&B service, kitchen, purchases & stores and
sales & marketing along with trial runs or play roles
8. Preparing of SOP’s for all Departments and conducting their role plays
9. Setting up of rooms with all necessary furniture, mattresses, amenities, linen, toiletries, House-Keeping
Departments, linen rooms, laundry room etc
10. Preparation of operational policies for all Departments, press release, launching plan/trial runs
 Pre-Opening Stage {Two Months prior to opening}
• B. Marketing Services (Only Advisory)
1. (This will be executed through employed staff members so 8. PR parties and inviting corporate bookers and who’s &
that the organization learns how to implement this. We who of city
will not be directly involved in the marketing activity. Aum 9. Suggesting Travel Agent’s FAM tour
Consultants are not your Business Managers & will not be 10. Enlisting hotel on leading OTP’s (on line travel portals)
held responsible for business generation. Promotors can
take their own business decisions) 11. Appointing a reputed marketing agency from Mumbai

2. Preparing detailed marketing & sales action plan along

with well-defined strategies
C. Final Touch Up
3. Market positioning of resort and define customer base
4. Recruitment of sales team 1. Trial runs for hotel management software systems
2. Pre-opening installation of efficient operational
5. Formulating systems & procedures for sales team & Sales
systems
& Marketing Deptt.
3. Implementation of marketing, publicity and
6. Preparation of letter of introduction, finalization of tariff, advertising campaigns through mkt. Staff
resort fact file and basic presentations
4. Control systems for all service Departments
7. Appointing agencies for tele-calling, e-mails, SMS
Campaign, newspapers teasers, hoardings etc. 5. Grand opening and handing over with 1 month of
operations monitoring
 Post Opening Stage {Ltd to One Month}

A. Increasing Profit & Sales (Financial Services} B. VALUE ADDITIONS {PERFORMANCE ENHANCEMENT & AUDITS}

1. Overall performance review

1. Overall performance review
2. Brand audit for all service departments 2. Brand audit for all service Departments & HR audit
3. Human resource audit 3. Review of manpower cost
4. Review of manpower cost 4. Analysis of services rendered
5. Analysis of services rendered 5. Holistic review of existing customer relationship
6. Holistic review of existing customer relationship management
management
6. Front of the house and back of the house audits
7. Front of the house & back of the house audits
8. To check if guest is happy with the services with 7. To check if guest is happy with the services with
professional feedback systems professional feedback systems
 Projects Completed & Ongoing: 2010 -16
❖ Project Planning & Operations Set Up of 25 Rooms High-end ❖ Leasing & Successful Managing 10 Keys Boutique Resort at
Resort at Manor on Mumbai – Ahmedabad Highway North Goa
❖ Project Planning & Execution of 25 Keys Boutique Resort at ❖ Operational & Marketing Set up of Luxury 100 Keys Resort
Shirol On Mumbai-Nasik Highway at Igatpuri, near Mumbai
❖ Project Planning &Execution of 30 Keys Boutique Resort at ❖ Conceptualization with Primary Feasibility of Agri Tourism
Wada, Near Thane and Luxury Resorts at Dahanu, near Mumbai
❖ Project Planning &Execution of 30 Keys Boutique Resort at Pali ❖ Project Planning, Coordination, Executing Interior Designing
Near Khopoli of Commercial Office in Andheri, Mumbai
❖ Conceptualization & Project Planning of 50 Keys Resort at ❖ Conceptualization & Project Planning of Luxury Jungle
Tapola Near Mahabaleshwar Lodge at Tanzania
❖ Conceptualization & Project Planning of 50 Keys Boutique ❖ Conceptualization, Planning & Operations Set up of 50 Keys
Resort at Roha on Mumbai-Goa Highway Resort at Karjat
❖ Conceptualization & Project Planning of 25 Keys Boutique ❖ Operational & Marketing Set up of Luxury 50 Keys Resort at
Resort at Murbad Near Kalyan Mumbai Igatpuri, near Mumbai
 Projects Completed & Ongoing
2016-17
✓ Operations Set Up, Manpower Recruitment, Deptt. SOP’s, Manuals for 100 Keys Resort at
in MP - Completed
✓ Project Planning & Operations Set up of 25 Keys Boutique Resort with Adventure Tourism
Facilities at Murbad, near Mumbai - Completed
✓ Conceptualization & Project Planning of 60 Keys Agri Tourism Resort at Satara, near Pune
✓ Conceptualization & Project Planning of 50 Keys Boutique Resort at Satara, near Pune
✓ Conceptualization & Project Planning of 50 Keys Resort & Beach touch Restaurant &
Camping site at Shrivardhan, Konkan Coast 165 Kms from Mumbai – Ongoing
✓ Conceptualization & Project Planning of Club House at Karjat, near Mumbai - Completed
✓ Conceptualization & Project Planning of 25 Keys Agro Tourism Resort at Karjat
✓ Conceptualization & Project Planning and execution of 24 Keys Hotel & Food Court at
Wardha, near Nagpur
✓ Conceptualization & Project Planning of Agri Tourism Resort near Nagpur-Ongoing
✓ Conceptualization & Project Planning of Food Court at Nagpur-Ongoing
✓ Conceptualization & Project Planning of Food Court, Club House and Hotel Complex at
Nagpur-Ongoing
 Disclaimer: Statement of Assumptions & Limiting Conditions
❖ Mr Subodh Gupte does not undertake any responsibility of cash handling, ❖ The estimated operating results if presented in this report are not based on
shortages in the inventories of material purchased/stored, thefts if occurs an evaluation of the current overall economy of the area and neither take
in the premises of Resort or any short of cash shortages, cash thefts, staff into account nor make provision for the effect of any sharp rise or decline in
conflicts. Mr Gupte will not be held responsible for any financial feasibility local or economic conditions. To the extent that wages and other operating
or operational losses if occurred. Mr Gupte would suggest suitable vendor expenses may advance during the economic life of the property, it is
for purchase of hotel related material but the material purchase will be at expected that the prices of rooms, food, beverages and services will be
the sole discretion of management adjusted to the least of offset these advances. We do not warrant that the
❖ No responsibility is assumed for matters of a legal nature, nor do we estimates will be attained, but they have prepared on the basis of
render any opinion as to title, which is assumed to be marketable and free information obtained during the course of this study and are intended to
of any deed restrictions and easements. reflect the expectation of typical investors.
❖ It is assumed that that proposed sites will be in full compliance with all ❖ Many of the figures if presented in this report were generated using
applicable city, local and private codes, laws, consents, licenses and sophisticated computer models that make calculations based upon numbers
regulations (including an alcohol license where appropriate) and that all carried out to three or more decimal places. In the interest of simplicity
licenses, permits, certificates, franchises and so forth can be freely most numbers presented in this report have been rounded. Thus, these
attained, renewed and /or transferred figures may be subject to small rounding errors in some cases.
❖ The quality of a hotel facility’s on-site management has a direct effect on ❖ While the information contained herein is believed to be correct it is subject
a property’s economic viability and market value. The financial forecasts to change. Nothing contained herein is to be constructed as a
presented in this study assume both responsible ownership & competent representation or warranty of any kind.
management. Any variance from this assumption may have a significant ❖ Mr Subodh Gupte would not be directly involved in execution at project or
impact on the forecast operating results and value estimate. operations level. This would be done by the promoter. Mr Subodh Gupte
does not take any responsibility or guarantee for the result at project or
operations level
 Thank You

Subodh Gupte - Principal Consultant

HMCT,IHM, Mumbai 1982 Batch

Aum Consultants
Hotel & Resort Project & Strategic Management Consultants
Safalya Heritage-1, A/403, Besa T Point, Besa,
Nagpur – 440022, M.S. India

Mobile: +91 810 820 5025 | +91 96738 38535

Website: [Link]
E-mail: subodhgupte@[Link]