Professional Documents
Culture Documents
X Culture
X Culture
Challenge
X-Culture is doing very well in terms of our collaboration with universities and students. However, X-
Culture Academy is a new product, and we are experiencing difficulties with expanding into new
markets. So far, most of the participants are kids of our professors and alumni. Almost everyone who
has participated in the beta-run of X-Culture Academy wants to participate again, which allows us to
conclude that the product is of much value. We are ready to expand this program on a larger scale.
We, therefore, seek your help with identifying participants that will be able to pay for the program,
maintaining a higher level of engagement and retention for the ones that have been recruited, and
generally developing a long-term relationship within our target markets.