Case Study

BLOOMEX.CA
Logistics Optimization
About the Company

● Leading Canadian floral company offering various floral

and gift arrangements throughout Canada via its online
computerized sending system.

● The only floral company offering same-day delivery to

almost any location in Canada, and orders could be
placed 24 hours a day and were 100% satisfaction
guaranteed.

● Business model - Operating a network of small- to

medium-scale warehouses and production facilities in 7
major Canadian metro areas: Vancouver,
Calgary,Winnipeg, Toronto, Ottawa, Montreal, and
Halifax
Optimizing Bloomex.ca logistics

Opening a logistics facility in Miami

Developing LP Model

Objective Function:
Minimize cost :
14X14 +9X15 + 20X16 + 35X24 + 20X25 + 35X26 + 30X34 +
15X35 + 35X36 + 15X46 + 14X47 + 13X48 + 3.5X49 + 3.5X410
+ 4X411 + 5X54 + 10X56 + 10X57 + 10X58 + 7.5X59 + 7.5X510
+ 10X511 + 14X64 + 7X67 + 8X68 + 14X69 + 14X610 + 22X611

Constraints:
Supply:
South America X14 + X15 + X16 <= 1050
Southeast Asia X24 + X25 + X26 <= 30
Europe X34 + X35 + X36 >=0
Toronto X44 <= 100
Demand:
Toronto X14 + X24 + X34 + X44 + X54 + X64 - X46
- X47 -X48 - X49 - X410 - X411 >=381
Vancouver X16 + X26 + X36 + X46 + X56 - X64
- X67 - X68 - X69 - X610 - X611 >= 191
Calgary
X47 + X57 + X67 >= 171
Winnipeg
X48 + X58 + X68 >= 64
 Ottawa
X49 + X59 + X69 >=127
Montreal
X410 + X510 + X610 >= 184
Halifax
X411 + X511 + X611 >= 64

Demand = Supply
X15 + X25 + X35 = X54 + X56 + X57 + X58 + X59 + X510
+ X511