Joel Herdian S

Competitiveness in Maritime 04211941000024

Keypoint: Competitive scene in the industry has began a long time ago. A competition in an
industry will only stimulate the industry growing even better.

Abs Cost
There are some application of generic
Advantage
strategies:
● Differentiation: Provision of professional
services ; offered route , good service, and
Specific market & quality management.
Competitive ● Abs Cost Advantage: Setting prices at
Product
level below the competition tag.
● Specialization: company concentrating on
special niches or special service.

Differentiation Reference: PHOTIS M. PANAYIDES & RICHARD GRAY. 1999. An empirical

assessment of relational competitive advantage in professional ship management.
Maritime Policy & Management
 Joel Herdian S - 04211941000024 -

Competition in Ship Management

Keypoint: Competition in the ship management industry is very strict. There are
factors that lead to this situation,

Reference: PHOTIS M. PANAYIDES & RICHARD GRAY. 1999. An empirical

assessment of relational competitive advantage in professional ship management.
Maritime Policy & Management Source: wikipedia.com
 Joel Herdian S
04211941000024

Cruise Shipping Industry

3 main players in Cruise Shipping

The cruise industry is a special type of

41.8%
service that usually serve commercial
passengers

Cruise shipping industry is a big industry, in 21.8%

2014 data shown that there are around 296
cruise ships generating revenue up to $37.1
8.2%
billion USD.
Reference: Kai Wang, Shuaian Wang, Lu Zhen, Xiaobo Qu. 2016. Cruise shipping
review: operations planning and research opportunities
Source: wikipedia.com
 Joel Herdian S

Cruise Shipping Problems 04211941000024

Keypoint: Cruise shipping is very potential but there are some major problems
regarding to planning and management of the ship and route itself.

The optimization of the route is very

important on planning the itinerary.
Route changing could be adapted
when the situation of the voyage is
not possible, which means that the
planning for alternative route could
also be a problem for the shipping
company.

Reference: Kai Wang, Shuaian Wang, Lu Zhen, Xiaobo Qu. 2016. Cruise shipping
review: operations planning and research opportunities
 Shipboard Organizational Life Joel Herdian S
04211941000024
(Aesthetics Dimension of Seafarers)
Keypoint: The aesthetics dimension of seafarer can be maintained by their sensory experiences. By
sensing using 5 main sensory, seafarer could understand the condition of the ship also the
surroundings. The 5 sensories also will help them to troubleshoot some problems.

Reference: JOHN GRIFFITHS, KATHY MACK. 2007. Going to Sea: Co-creating the Aesthetic Dimension of Source: terrisamuel.com
Shipboard Organizational Life. Routledge: Culture and Organization
 Joel Herdian S

Aesthetic Categories 04211941000024

Keypoint: The aesthetics dimension is

combination of aesthetic categories.

Which means that the categories will

determine connection between the seafarers
and the sea in respect for the nature.

Aesthetic injury connect focuses on the

aesthetic categories that aggregate to create
the working dimensions.

Some aesthetics categories are not good for

the working experience, that’s why we need to
do more research on aesthetic categories to
compromise that.

Reference: JOHN GRIFFITHS, KATHY MACK. 2007. Going to Sea: Co-creating the Aesthetic
Dimension of Shipboard Organizational Life. Routledge: Culture and Organization
Source: terrisamuel.com
 Joel Herdian S
04211941000024

Quality Training of Seafarers

Seafarer or personal onboard need to be

trained with quality either as an officer or
ship’s engineer.

There are ways to set standard on quality of

the cadets is to make sure the quality of the
training programs.

Reference: Irina V. Gerasimova. 2013. How to Provide the Quality Training of Shipboard
Personnel. Asia-Pacific Journal of Marine Science & Education Source: wikipedia.com
 Joel Herdian S

Mariner’s Trainings 04211941000024

Keypoint: Mariner’s training is important as a

standard safety and efficiency factor in the
shipping management industry.

However, the standard of the training it self is

still low. There are certain parties that should
care about the training of the mariners:

● Maritime Industry
● Corporation
● Employer (domestic and international
ship owner association)
● Maritime Administration

Reference: Irina V. Gerasimova. 2013. How to Provide the Quality Training of Shipboard
Personnel. Asia-Pacific Journal of Marine Science & Education
Source: terrisamuel.com
 Joel Herdian S
04211941000024

Human Capital on Global Container Lines

Key point: The shipping activities are closely related to human activities, human resource quality is
important to make efficient and good shipping operational. High quality human resource will benefit the
shipping operational
According to one of the biggest shipping company, MSC
(Mediterranean Shipping Company), the human capital
There are indicators of human indicators are:
capital: ● Health
● Level of Education ● Safety
● Experience ● Age
● Trainings ● Commitment
● Skills ● Skill & Experience
● Education
● Knowledge
Reference: Ramazan Özkan YILDIZ, İlke Sezin AYAZ, Esra
● etc
BARAN. 2018. Investigating the Human Capital within the
Scope of Global Container Lines: A Content Analysis. Source: wikipedia.com
Reference: JOHN KING, KIRIAKI MITROUSSI. 2003. Third-party Ship Management: A Greek Joel Herdian S
Perspective. Maritime Economics & Logistics
04211941000024

Greek Shipping Management

Most traditional greek shipping companies are a By changing the mindset, greece still growing as
family oriented business. The main characteristic the biggest ownership of the world fleet:
is it is the personal or familial character of the
activities.therefore, Third-party shipping
management is rare in greek.

Changes is needed in Greek Shipping Industry:

● More open to new practices

● There is a change for 3rd party management
to do business in greek shipping companies
● Open for diversification for higher profit
● Younger greek prefer corporatism than
individualism Source: UNCTAD 2007-2009