Affiliate Marketing

Affiliate marketing is an advertising model in which a company compensates third-party

publishers to generate traffic or leads to the company’s products and services. The third-party
publishers are affiliates, and the commission fee incentivizes them to find ways to promote the
company.

The industry has four core players:

 The merchant (also known as 'advertiser' or 'retailer' or 'brand')
 The network (that contains offers for the affiliate to choose from and also takes care of
the payments)
 The publisher (also known as 'the affiliate')
 The customer
However Affiliate marketing overlaps with other Internet marketing methods to some degree,
because affiliates often use regular advertising methods. Those methods include organic search
engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail
marketing, content marketing,

FACEBOOK ( CONVERSION ADS)

 Launched in 2004, the social network now is the largest social media platform with more
than 1.7 billion monthly active users worldwide Owned By Mark Zuckerburg

 Facebook ads are targeted to users based on their location, demographic, and profile
information. 

 There are several types of ads in facebook like : Page Ads, Website Ads , Sponsored
Stories ,Video Ads , Application Ads , Comment Ads , Pooling Ads , Gift Ads , Hybrid
Engagement Ads.

 However There are Many Marketing Campaign Objectives Facebook Offer They Are :


Why To Choose Conversion Ads ??

Carousel Ads
Carousel ads are a kind of advertising format that combines multiple videos or images into a
single ad. Carousel ads are most popular on Instagram and Facebook, where you can
showcase a number of images to improve your chances of a conversion or sale.

Key Benefits Of Using Carousel Ads :

 Flexibility
 More clicks at less cost
 Reflects modern consumer habits
 Easy to Setup
 Increases chances of conversion in comparison to other format.