Adding Additional Mobile Marketing Products and Services

Project Duration:

Ideally, it would take a maximum of 1 week to identify additional products and services to promote using
mobile marketing apart from the initially chosen.

Learning from the Project:

You will learn the following in this project:

✔ Choosing the products and services for promotion and their KPIs metrics
✔ Tasks that would be done in-house or outsourced based on the parameters

Project Overview:

As this project involves choosing the products and services apart from the one chosen for mobile
marketing based on the analysis done from the previous projects, the task would be repeated from project
2.

● Identifying the resources needed

Project Task:

Choosing the appropriate products and services

⮚ Fleshing out of marketing program to include appropriate additional mobile products and services -
Create a rationale for your decisions
⮚ State desired KPIs and how and when you will measure results

Identifying the resources needed

⮚ Determine what can be done in-house

⮚ State what functions need to be outsourced
⮚ Find appropriate resources - Choose appropriate vendors and include the rationale

Reporting and Analysis:

✔ Share the products and services based on business objectives

✔ List the metrics for KPIs
✔ The task that you would do in-house
✔ The task that would be outsourced
✔ List of appropriate vendors and include the rationale

Submission Process:
Capture the screenshot in a word document/make an excel sheet/word as per reporting and add your
analysis comments. Attach the file under the Assessment tab, project 3 for evaluation.