Mobile for Acquisition

Project Duration:

Ideally, it would take a maximum of 1 week to build and measure awareness and increase clients for your
business.

Learning from the Project:

You will learn the following in this project:

✔ Build and measure awareness of your business

✔ Grow client base by 10% month over a month

Project Overview:

You would be creating a master plan to reach and acquire your customers using mobile channels. Define
KPIs and methods to achieve them and to analyze the best way to promote your products and services.

Project Task:

Build and measure awareness of your business

● Create a marketing plan to acquire customers through the mobile channel

● Incorporate mobile calls to action in other marketing materials

Grow client base by 10% each month

● Provide a timeline with dependencies

● State desired KPIs and how you will meet or exceed them
● Determine what can be done in-house and what needs to be outsourced

Reporting and Analysis:

✔ Marketing plan to promote and acquire customers using the mobile channel
✔ Calls to action if any
✔ If any dependencies, what would be your timeline?
✔ KPIs metrics and its action plan
✔ In-house and outsourced work

Suggested Tools but Not Mandatory:

1. App Annie - Market Research

2. Google Analytics - In-app Analytics
3. deeplink.me - Deep linking
4. IBM Xtify - Push Notifications
 5. AppLandr - Landing Pages
6. App Radar - App Store Optimization
7. Rakuten - Affiliate Programs
8. AdMob - Ad Networks
9. Vungle - Video Advertising
10. HARO - Getting Press

Submission Process:

Capture the screenshot in a word document/make an excel sheet/word as per reporting and add your
analysis comments. Attach the file under the Assessment tab, project 4 for evaluation.