This document is a study guide for a marketing exam at the Bucharest University of Economic Studies. It covers key concepts in marketing, including the marketing mix, market segmentation, consumer behavior, and marketing strategy. The guide provides definitions and explanations of each concept to help students review for the exam.
This document is a study guide for a marketing exam at the Bucharest University of Economic Studies. It covers key concepts in marketing, including the marketing mix, market segmentation, consumer behavior, and marketing strategy. The guide provides definitions and explanations of each concept to help students review for the exam.
This document is a study guide for a marketing exam at the Bucharest University of Economic Studies. It covers key concepts in marketing, including the marketing mix, market segmentation, consumer behavior, and marketing strategy. The guide provides definitions and explanations of each concept to help students review for the exam.