Professional Documents
Culture Documents
How to Remember
Names and Faces the
Easy Way
Ron
Wh
ite
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available for public domain.
Chapter 1 ................................................................................................ 1
Chapter 2: The 5 Steps to Remember Any Name............................. 5
Chapter 3: Putting the 5 Steps together........................................... 23
Chapter 4: The Name Test................................................................. 25
Chapter 5: Name Recall Test............................................................. 41
Chapter 6: Check Your Answers....................................................... 57
Chapter 7: Pictures for Names from Around the World............... 61
Ron White
Brain Athlete: How to remember names and faces the easy way
Scenario #1
You see Brian at the game and you don’t walk up to him and say
hello because you can’t recall the name. (Face it. You do this all the
time) The odds of him purchasing insurance from you one day?
Scenario #2
You see Brian at the game and you walk up to him and say, ‘Hey,
I met you at Steve’s house. I remember your face but sorry I can’t
recall your name. What was it again?’ Not bad but did it right away
say, ‘I’m your friend!’ Not really.
Scenario #3
You see Brian at the game and you walk up to him and say, ‘Hey, Bri-
an! It’s great to see you again. We met at Steve’s house. By the way,
how is your son Matt doing and your wife Katy?’ BOOM!! Does
that say, ‘Hey, I care and I’m your friend?’ Yes it does!
It is powerful to remember names and faces. It creates an instant
connection.
Zig Ziglar used to say, ‘People don’t care how much you know until
they first know how much you care.’
When you recall a name you are showing them that you care (even
more powerful than just saying it). It is a measure of respect when
you recall a name. The person thinks, ‘Wow, I must be special they
remembered my name.’
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1. Focus
2. File
3. Image
4. Action
5. Review
Step #1 Focus
Why do you think you don’t remember names right now? Think
about it. How many times have you shaken someone’s hand and
then 2 seconds later you don’t know their name? It happens all the
time to most people, but ask yourself this. Did you really remember
the name and then forget it in 2 seconds? No. That’s impossible.
Instead, what occurred is that you never really heard the name in
the first place. In other words, you were listening. You weren’t paying
attention. YOU WEREN’T FOCUSED!!
The first key to remember names it o FOCUS.
What this means is that the average person when they are walking
up to that new person they are thinking:
‘Does this person know me?
Have I seen them before?
Are the going to buy anything from me?
Do they like me?
Do I like them?
Do I still have that stain on my shirt from lunch?
Are they a customer of mine?
I need to send that email!
Will I like this person?’
All these things (or similar things) are running through your mind
so fast as you meet this new person. However, the most important
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Brain Athlete: How to remember names and faces the easy way
question is nowhere near your brain and that is why you don’t re-
member their name.
From now on, replace all these questions that don’t serve you with
one question and ask it over and over as you walk towards someone
you are about to meet. Train your brain when it sees a new person to
ask yourself:
‘What is their name?
What is their name?
What is their name?
What is their name?
What is their name?’
Ask this question over and over as you walk towards that new person.
This will accomplish one very important goal and that is to FOCUS
your brain.
Now, obviously you don’t say this question out loud in an audible
voice :)
Once your brain is focused you are then able to hear the name and
eventually remember it.
A few other things can improve your ability to focus as well.
Good nutrition and exercise will improve your memory and ability
to focus (even if just a little). Foods that have been known to help
your brain and ability to focus are:
1. Spinach
2. Blueberries
3. Omega 3
4. Plenty of water
5. Pumpkin seeds
6. Apples
Exercise is also one of the best things that you can do for your brain
and memory. It clears the cobwebs off the gears of your mind.
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There are things that are bad for your brain and ability to focus as
well and those include:
1. Lack of sleep
2. Excessive alcohol
3. Excessive sugar
4. Excessive salt
5. Artificial sweeteners
6. Junk food
If it’s bad for your body is it going to be bad for one of the most
important part of your bodies and that is your brain!
Step #2 File
The second key to remembering names is to have a file. In other
words a place to store the data.
Think about your computer right now. You have a documents folder,
picture folder, work folder, personal folder, movies folder and so on.
But what is you didn’t. What if every singe file on your computer
was not in a folder but instead it was in a cluttered mess on your desk
top. You would be looking at a screen with thousands of icons on
your desktop and it would take you hours to find a single file!
You would never store data on your computer this way, yet we expect
the human computer to remember information when it is stored on
the desktop of our brains.
Instead let’s place the name in a file to retrieve it later easily.
But what is a file for a name? Well, it’s not going to be an actual
folder but instead a unique feature on their face.
For example if you meet a person with a large nose, well…there nose
becomes their file for you.
A person with a beard, their beard would be your file.
Unibrow? That becomes your file.
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• Glasses (if they wear them most of the time, i.e. not reading
glasses)
• Forehead wrinkles
• Double chin
The list goes on and on because faces are unique.
You are not only observing one feature. You observe the entire face
but that feature is your file or starting point to recall the name.
What do you do now when you see someone and you know you
should know their name but you can’t recall it? You will ask yourself,
‘Oh shoot! What’s their name? What’s their name?’
This is one of the worst things you could do because it creates stress
and stress is the worst enemy for your brain to recall the name. When
I am at a conference and trying to meet and recall 100 names in an
audience as I am repeating the names from stage if I don’t know
a name I won’t stop the demo. Instead, I will skip that person and
keep moving. This allows my brain to stay relaxed and then when I
am done with the demo I go back to the ones who are standing.
If I stopped when I didn’t know a name it might stress out my brain
and then I would forget the ones that I knew.
From now on instead of trying to recall the name of a person that
you have met before, instead you will ask yourself, ‘What stands out
to me on their face?’
In other words : What was their FILE?
Let’s take a few faces as examples. What stands out to you on these
faces?
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Face #1
Face #2
I’d probably
zoom in on
her nose as
her file.
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Face #3
The bright red lips stand out but that may be simply because of the
lipstick. So I would
stay away from that.
What if you see her
in 3 days and she has
no lipstick? For that
reason I would zoom
in on her cheeks.
Face #4
Her eyebrows seem to go up
in an arch so that would be
her file for me
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Face #5
Smile is great but she may not be
smiling next time you see her. So
select more permanent and non
mood influenced files. I would go
with the eyes for sure.
Face #6
If the glasses are worn by her
all day (ie not just reading
glasses then they are a good
file. If not I would go with
the lines that come down
from her nose. Some call
these smile lines
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Face #7
That double chin
is his file
Face #8
If you select anything but
his beard I’d be interested
in hearing what it is.
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Face #9
Honestly I would use hair color
here because it doesn’t look like his
natural color and that stands out.
You might also use white teeth but
there is a danger in that if he isn’t
smiling like this when you see him
again
Face #10
Hey amigo!
I am going to use your bald
head (which I will have
one day too…)
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So I hope you get the idea here what facial files are. The goal is to ob-
serve the face and select a distinguishing feature that you will return
to later to remember the name.
Practice this overtime you see a face in person, on the tv, in print
or wherever. You will get better and better at this. It is a key step in
observing the face.
Step #3 Image
Whatever you want to remember it needs to be a picture.
Your mind thinks in pictures. Don’t believe me? When you dream
are you seeing pictures or are you reading words?
You are seeing pictures.
How many times have you said, ‘I am so good with faces. I never
forget a face. I just can’t think of your name?’ - Big deal by the way…
my DOG remembers your face :) ha
The REASON you remember a face and not a name is you SAW the
face. You never SAW the name.
You mind thinks in pictures. Period.
Try this.
I want to introduce you to my friends: Lisa, Al, Steve, Brian and
Tammy.
Now
We are going to play a game here
It will be fun.
And interesting.
And…
Important.
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Now…
Do NOT
Do NOT
Do NOT
Do NOT cheat.
But without reading their names again, Can you tell me who they
were? Their names I just gave you?
Mabye but not easily.
Why? They weren’t pictures they were just words.
Imagine this scenario…
You are looking at the Mona Lisa and an owl flies in the room. You
put it on the stove to cook the owl. The owl’s brain pops out and you
put the brain in your tummy.
So try this.
We are going to play a game here.
It will be fun.
And interesting.
I want you to do something.
Tell me the story I just told you. What was the story?
(pause here to remember the story)
I bet you were able to remember this story easier than remembering
the names Lisa, Al, Steve, Brian and Tammy. Why?
Because the story is a picture and names are not. By the way. These
pictures are my pictures for the names I just gave you.
Lisa = Mona Lisa
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Al = owl
Steve = stove
Brian = brain
Tammy = tummy
These are the kinds of pictures you will need to remember names.
How do you turn a name into a picture? Here are my rules.
Frank = frankfurter
Dave = cave
David = divot
Paul = basketball
Wayne = rain
Vince = fence
Michelle = missile
Wendy = wind
Monica = harmonica
Lisa = Mona Lisa
Step #4 Action
Your mind remember action and emotion.
Think about it.
Where were you on September 11th? If you are old enough to re-
member you recall vividly.
I was only 13 when the Space Shuttle exploded in 1986 but I re-
member telling my dad and his reaction to what I told him I was
watching on television. I didn’t understand the magnitude of what I
was watching and probably wouldn’t haven’t remembered that day if
it was not for his reaction.
Have you ever been in a car accident? If so:
• Who was driving?
• What area of town did it occur?
• Day or night?
• Who was in the car?
• Did your car wreck into another car or did they crash into
you?
• How many years ago was this?
I bet if it was 20 years ago you still recall all the details.
I also bet that you can’t tell me everywhere you drove last week as
quickly and easily. Why?
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Step #5 Review
In order to put something into long term memory you must review.
If you visualize a stove coming out of Steve’s ears or a brain oozing
out of Brian’s eyes that’s great. But if you don’t review you won’t re-
call Steve or Brian’s names two weeks later.
The secret to long term memory is creating vivid ACTION and
EMOTION but it is also reviewing these images.
This is what I would suggest:
• When you have first met someone and are leaving ask your-
self, ‘What was their file? What was their name? What is the
picture for this name?’ and see the image with tons of action
and emotion on their feature. This is how you review.
• At the end of the day repeat this process by asking, ‘Who did
I meet today?’
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Brain Athlete: How to remember names and faces the easy way
Set a timer and give yourself 15 minutes. 30 names and faces. (by
the way, after you complete this www.memorise.org has a game that
you can play to get good at names and faces)
Here we go!!
1.
Name: Lisa
Image: Mona Lisa
File: Nose
Action: She is using her nose to paint the Mona Lisa
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2.
Name: Kelly
Image: key
File: cheeks
Action: You are
putting a key in
her cheeks and
opening the door
3.
Name: Michelle
Image: missile
File: Eyebrows
Action: Her eyebrows
are shooting out mis-
siles or you are shoot-
ing her eyebrows with
missiles.
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4.
Name: Jane
Image: chain
File: eyes
Action: Imagine you are pulling a
chain out of her eyes.
5.
Name: Lacy
Image: lace
File: glasses
Action: Imagine her glasses
are trimmed with lace. These
are really fancy lace glasses
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6.
Name: Bill
Image: dollar bill
File: chin
Action: Dollar bills are flying out
of his chin. Or you are sticking
dollar bills in to his chin
7.
Name: Frank
Image: frankfurter (hot dog)
File: beard
Action: He is pulling frank-
furters out of his beard and
EATING THEM!!
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8.
Name: Brian
Image: brain
File: hair (because of color)
Action: Imagine that his brain is
oozing out of his hair and that is
why it is that color
9.
Name: Wayne
Image: rain
File: bald head
Action: It’s raining down on
his bald head. Imagine the
drops of water bouncing off
his head!
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10.
Name: Jenny
Image: spinning jenny
(type of machine that
spun cotton invented
1764)
File: eyebrows
Action: Imagine a
spinning jenny machine
is spinning cotton out
of her eyebrows. The
more you look at her the
thicker her eyebrows of
cotton get because of the spinning jenny
11.
Name: Wendi
Image: wind
File: Eyes
Action: The
wind coming
out of her eyes
is blowing you
over. Feel the
breeze!
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12.
Name: Vince
Image: fence
File: long nose
Action: Imagine a fence built
along his long nose.
13.
Name: Dale
Image: chipmunk (Chip
& Dale) or a Dell com-
puter
File:hair
Action: chipmunks are
running in and out of his
hair
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14.
Name: Claudia
Image: clouds
File: eyes
Action: Imagine her eyes are
soft clouds and you are floating
and relaxing in the clouds
15.
Name: Mark
Image: marker
File: hair (lower part of hair that
wings out in the back)
Action: Imagine you are coloring
his hair in the back with a black
marker. All of his hair has been
drawn in with a marker by you
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16.
Name: Eva
Image: Evening (sunset)
File: lips
Action: She is kissing the sunset or
you see the sunset in her lips
17.
Name: Matt
Image: door mat
File: Adam’s apple
Action: You are wiping
your feet on his Adam’s
apple that is actually a
door mat
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18.
Name: Sheila
Image: sheet
File: It’s subtle but she has a gap in
front teeth
Action: A bed sheet is being worked
through that gap in her teeth. Or
maybe you imagine that her teeth
are beds and you put the sheet on
the teeth
19.
Name: Brandy
Image: brandy
(the drink)
File: curly hair
Action: Brandy
is pouring down
the curls of her
hair. The brandy
is making her
hair curly and
her curls taste
like brandy
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20.
Name: Jack
Image: car jack
File: nose
Action: You are jacking up his nose
with a car jack. Imagine the grease
is everywhere and you are lifting
his nostrils up with the jack
21.
Name: Chris
Image: cross
File: pale skin
Action: cross sticking out of
his pale skin
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22.
Name: Kristin
Image: kissing a ton
File: eyes
Action: You are in love with her eyes. You are kissing her eyes a
TON!
23.
Name: Tim
Image: tin (can)
File: beard
Action: His beard is
a tin can. Imagine
touching the tin can
and hearing the sound
it makes when hit
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24.
Name: Kim
Image: swim
File: chin
Action: A girl is swimming
from her chin all the way up
her face in to her hair and
around in her mouth back to
the chin.
25.
Name: Paul
Image: ball
File: side burns
Action: Imagine bouncing a
ball on his side burns
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26.
Name: Sally
Image: salad
File: long neck
Action: Eating a salad off her neck!!
27.
Name: Dan
Image: pan
File: ears
Action: You are
cooking in a pan
over his ears!
Imagine his ears
are huge cooking
pans!
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28.
Name: Kailey
Image: K in leaves
File: hair
Action: Her hair is full of
leaves and falling into the
leaves is a huge letter K
29.
Name: Derek
Image: oil derrick
File: eyes
Action: Oil is GUSH-
ING out of his eyes and
you are now RICH!!!
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30.
Name: Jim
Image: gym
File: hair (duh!)
Action: Imagine his hair is
one big dumbbell and you are
bench pressing it at the gym.
Lifting that hair getting a
GREAT workout at the gym!
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Set a timer and give yourself 15 minutes. 30 names and faces. (by the
way, after you complete this www.memorise.org has a game that you
can play to get good at names and faces)
INSTRUCTIONS: Number 1-30 and write down the answers. We
will check your answers in the next chapter.
Here we go!!
1.
Name: ?
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2.
Name: ?
3.
Name: ?
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4.
Name: ?
5.
Name: ?
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6.
Name: ?
7.
Name: ?
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8.
Name: ?
9.
Name: ?
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10.
Name: ?
11.
Name: ?
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12.
Name: ?
13.
Name: ?
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14.
Name: ?
15.
Name: ?
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16.
Name: ?
17.
Name: ?
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18.
Name: ?
19.
Name: ?
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20.
Name: ?
21.
Name: ?
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22.
Name: ?
23.
Name: ?
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24.
Name: ?
25.
Name: ?
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26.
Name: ?
27.
Name: ?
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28.
Name: ?
29.
Name: ?
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30.
Name: ?
So how do you think you did? Make sure you wrote down your an-
swers and in the next chapter we will check your answers!!
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If you missed any ask yourself why. Did you know your file? Was
your action vivid enough? Probably not. You will find that if you miss
items it will be because your action and emotion isn’t vivid enough.
You didn’t actually see it. You simply thought it and didn’t see it.
Remember at the start of this book we said you will remember faces
and not names because you saw the face but you never saw the name.
The same remains true here. If you are simply saying the picture but
not really doing your best to imagine it then you won’t remember it.
I do want to be clear also. A friend recently asked me, ‘Ron, but I
have trouble seeing images. I can’t do this.’
YES YOU CAN!!!
Do you dream? Most likely yes. When you do are you seeing pic-
tures? Yes.
Have you ever day dreamed? Yes. When you do you are seeing pic-
tures.
The expectation isn’t that you see a clear, full color 3D image. I’m
not. It’s more of a hazy impression. So be sure that your expectations
are clear on what you are supposed to be ‘seeing’.
Let’s review:
1. Focus - Ask yourself, ‘What’s their name?’ As you walk to the
person.
2. File - Select an outstanding feature on their face
3. Image - Create an image for their name
4. Action - See that image on their file with action and emotion
5. Review - At the end of each day ask yourself, ‘Who did I meet
today?’
Why go through the trouble of remembering names?
Zig Ziglar said, ‘People don’t care how much you know until they
first know how much you care.’
Show people that you care by remembering their name. It builds
relationships and friendships.
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