AN ONLINE SUMMER TRAINING REPORT ON

“Automobile Industry”
From 05/07/2021 To17/08/2021
Submitted by
Aryan Shah
Jainam Shah
Pratik Parmar
T.Y.B.B.A Semester -V
in partial fulfillment for the award of the degree
of
Bachelor of Business Administration
Under the guidance of
Dr. Swati Mehta
Assistant Professor
Submitted to
The Principal
Prof. V.B. Shah Institute of Management
Affiliated to
VEER NARMAD SOUTH GUJARAT UNIVERSITY,
SURAT
August-2021
 DECLARATION

We,…………………………… undersigned, a student of The Mandvi Education Society college of Business

Administration , Mandvi declare that the Online Summer Training project report conducted on
“Automobile industry” from 08/07/2021 to 15/09/2021 prepared Under Guidance of Dr. Pratik Shukla
Asst. Professor & submitted to The Dr. Jignesh P. Raval, Principal (BBA,BCA ,BSC Dept) The Mandvi
Education Society college of Business Administration , Mandvi . Hereby we declare that the presented
report is the original piece of work done by us based on our knowledge and experience. We further
declare that the project will not be submitted to other university or institute or any other publisher
without written permission of our guide. We also declare that the result of my findings & research in
the subject is original in nature and has not been previously submitted either in part or in whole to any
other institute or university for any degree.

Place: Mandvi

Date: 17/08/2021 __________________(Student Sign)

Aryan Shah

Jainam Shah

Pratik Parmar
 ACKNOWLEDGMENT

First of all We would like to thank Veer Narmad South Gujarat University for giving us an opportunity to
make online summer training report.

We take opportunity to express deep sense of gratitude to our principal of (BBA,BCA ,BSC Dept) The
Mandvi Education Society college of Business Administration , Mandvi Dr. Jignesh P. Raval sir for his
indirect but consistent encouragement to the research work. We express our profound sense of
gratitude to Dr. Pratik Shukla for guiding our project who provides us enduring encouragement,
indefatigable guidance and valuable suggestions throughout the research project.

We sincerely thankful to the faculty members of BBA Department who has directly or indirectly
supported us during the whole project work. We are also thankful to the all non-teaching staff of our
college for providing their support.
1.1 History of Cadbury

 John cadbury was born in B’ham to Richard cadbury who was from a wealthy quaker
family in U.K. in 1797 Establish cause was alcohol Tea dealer in 1818 in leads returning
to B’ham 1824 & opens a shop at Bull Street.1831-rented factory for drinking chocolate
& cocoa.
 Larger factory with his brother Benjamin and started selling 16 types of drinking
chocolates largest till 1960s.Founded factory in Bournville in 1861 largest chocolate
production in U.K.1897 Manufactured 1st milk chocolate.
 In1899 factory employed 2600 people and became corporate 1950-cadbury opened its
first overseas factory near Hobart, Tasmania
 Today Cadbury Schweppes is the largest confectionery company in the world employing
more than 70000 employees
 The chocolate is now available in many countries including India, Kazakhstan.

1.1 Nestle History

 The company dates to 1867, when two separate Swiss enterprises were founded that
would later form the core of Nestlé. In the succeeding decades the two competing
enterprises aggressively expanded their businesses throughout Europe and the United
State.
 In September 1867, in Vevey Henri Nestlé developed a milk-based baby food and soon
began marketing it. Henri Nestlé retired in 1875, but the company, under new
ownership, retained his name as Farine Lactee Henri Nestlé
 In 1905 the companies merged to become the Nestlé and Anglo-Swiss Condensed Milk
Company, retaining that name until 1947, when the name Nestlé Alimentana SA was
taken as a result of the acquisition of Fabrique de Products Maggi SA (founded 1884)
and its holding company, Alimentana SA of Kempttal, Switzerland.

1.1 History

 The Hershey Company, commonly known as Hershey's, is an American multinational

company and one of the largest chocolate manufacturers in the world. It also
manufactures baked products, such as cookies and cakes, and sells beverages like
 milkshakes, and many more that are produced globally. Its headquarters are in Hershey,
Pennsylvania, which is also home to Hershey park and Hershey's Chocolate World.
 It was founded by Milton S. Hershey in 1894 as the Hershey Chocolate Company, a
subsidiary of his Lancaster Caramel Company. The Hershey Trust Company owns a
minority stake but retains a majority of the voting power within the company.
 Hershey's chocolate is available across the United States and in over 60 countries
worldwide. They have three large distribution centers, with modern technology and
labor management systems In addition, Hershey is a member of the World Cocoa
Foundation. It is also associated with the Hershey park Stadium and the Giant Center.

1.2 Cadbury India

 In India, Cadbury began its operation in 1948 by importing chocolates.

 It today has company manufacturing facilities & Baddi (Himachal Pradesh) & sales
office in 5 metros. The corporate office is in Mumbai.
 It Workes as teams to convert products into brands, Cadbury enjoys a value market
share of over 70% the highest Cadbury brand share in the world! The brand Cadbury
dairy milk is considered the “gold standers” for chocolates in India.
 The pure test of CDM defines the chocolate taste for the India consumer, its main sales
office are located in the New Delhi, Mumbai, Kolkata, and Chennai.
 AT early stage Cadbury India was importing the chocolates and repacked them before
the actual distribution stared to take place.

1.2 Nestle India

 NESTLÉ's relationship with India dates back to 1912, when it began trading as The
NESTLÉ Anglo-Swiss Condensed Milk Company (Export) Limited, importing and
selling finished products in the Indian market.
  After India's independence in 1947, the economic policies of the Indian Government
emphasised the need for local production. NESTLÉ responded to India's aspirations by
forming a company in India and set up its first factory in 1961 at Moga, Punjab.
 Where the Government wanted NESTLÉ to develop the milk economy. Progress in
Moga required the introduction of NESTLÉ's Agricultural Services to educate, Advise
and help the farmer in a variety of aspects. From increasing the milk yield of their cows
through improved dairy farming methods, to irrigation, scientific crop management
practices and helping with the procurement of bank loans.

1.2 Hershey India

 Hershey India Private Ltd. is a 100% Subsidiary of The Hershey Company, a 100+ year
old company based out of Hershey, The company has more than 80 brands around the
world including iconic brands like HERSHEY’S, HERSHEY’S KISSES, JOLLY
RANCHER, ICE BREAKERS and BROOKSIDE.
 Hershey India is present across multiple food and beverage categories with its iconic
brands. The HERSHEY’S brand brings happiness with its delicious products ranging
from you can stir up happiness every day and add a delicious twist to your everyday
recipes with its range of flavors like Chocolate, Strawberry and Caramel BROOKSIDE
CHOCOLATES, the first Hershey India chocolate brand, launched in 2016, is a unique
combination of dark cocoa rich chocolate and exotic fruit flavors. JOLLY RANCHER
lollipops and candies have a unique sweet and tart taste and comes in bold fruity flavors
 Hershey India brands are available across outlets in leading cities. It has sales offices
located in Delhi, Mumbai and Chennai.

1.3 Overall working sector

Cadbury

Type Subsidiary
1.7 Overall Working
Industry Confectionery
Sector.
Founded 1824 (197 years ago) in Birmingham, Warwickshire,
Trade name
England Hershey's
Type Public
Traded as NYSE: HSY S&P 500 Component
Found
ISIN John Cadbury US4278661081
Er Industry Food processing
Predecessor Lancaster Caramel Company
Headquarters Uxbridge, London, England

Key people Dirk Van de Put, (Chairman & CEO)

Products See list of Cadbury products

Number of 71,657 (2008)[1]

employees

Parent Mondelez International

1.4 SWOC ANALYSIS

Strengths:

 Cadbury is the largest global confectionery supplier, with 9.9% of global market share.
 High financial strengths (Sales turnover1997,$7971.4 million and 9.4%)
 Strong manufacturing competence, established brand name and leader in innovation.

Weakness:

 Nestle the company is dependent on the confectionery and beverage market, Where as other
competitors.
 A few controversies regarding advertising, worms etc made international news.

Opportunities:

 Opportunities exist to increase share through targeted acquisitions.

 Cadbury can increase reach in rural markets.

Challenges

 In 2008, Cadbury came up with a new variant of Cadbury Dairy Milk called dairy Milk lite
that projects itself as a health conscious chocolate bar.
 Now, Cadbury has come out with its new Cadbury temptations in variants such as rum,
almond, apricot, and cashew appeal.

Nestle Strengths

 Reputed brand name – Nestle is the most renowned brand in the world. It has developed
a respected reputation in the food and beverages sector offering high-quality products
for everyday use across the globe.
 Extensive product portfolio – Nestle owns more than 2000 brands globally and
renovated over 8000 products for nutrition and health considerations, according to its
Annual Review 2017. It is one of the worlds’ biggest companies with the broadest
product portfolio.
1.4 Nestle Weaknesses

 Price fluctuations by retail giants – Nestlé’s grocery sales are achieved majorly through
huge retail giants like Wal-Mart, Tesco, and Kroger. Any reduction or increase in prices
by these retailers can affect Nestlé’s sales.

1.5 Nestle Opportunities

 Venturing small food start-ups – Nestle has a fantastic opportunity to grow the number
of small food start-ups under its popular brand name. Nestle can also collaborate with
the new start-ups to promote its brand name.

 Online shopping – Nestle has a remarkable opportunity to boost its e-commerce sites
and online shopping platform.

1.6 Nestle Challenges.

 As a company moving incredibly high volumes of fast-moving consumer goods

(FMCG), Nestlé is acutely aware of the importance of tackling waste. The company has
a history of working with the farmers of some of its key ingredients to improve farming
practices, as well as committing to zero-waste-to-landfill in all of its factories.
 However, the problem remains that much of the waste Nestlé’s products create happens
after they have sold it to a customer.

1.3 Hershey’s Strengths

 One of the oldest and largest chocolate manufacturer of North America

 Strong brand name and awareness
 Diversified products and large number of variants in the gum and candy business

1.4 Hershey’s Weaknesses

 Intense competition means limited market share growth

 Increased geographic coverage leading to dilution and lesser authority

1.5 Hershey’s Opportunities

  Newer innovations and products
 International expansion can increase business sales
 Improvements in distribution

1.6 Hershey’s challenges

 Would it better for long term financial health of Hershey’s foods. Its employees and the
herseys school if the company were sold rather than remain in the hands of the trust?
Does the trust decision to forgo selling the company enhance Hershey’s stability?
 What are the critical issues facing Richard Lenny as he positions Hershey foods for the
future? Who are the constituents he must address?

1.5 Major Player in the sector.

1) KIT KAT

 Kit Kat is a chocolate-covered wafer bar confection produced globally by Nestle except
in the United States, where it is made under license by the H.B Reese Candy Company,
a division of the Hershey Company. Kitkat was created by rowntrees of York, United
Kingdom, which was acquired by Nestle in 1988.

2) AN AND MILK UNION LIMITED (AMUL)

  Amul –(Anand Milk Union Limited) was founded in 1946 through the efforts of
Tribhuvandas Patel. Amul’s foundation was a significant contributor to the white
revolution in india Tribhuvan Patel under the guidance of Sardar vallabhbhai Patel
became the founding chairman pf the organization and led it until his retirement in 70s.

 ChocOn is one of Mahak’s most important brands, with which it entered the chocolate
industry in India. ChocOn first invited renowned Bollywood actress Katrina Kaif as its
Brand Ambassador.

CAMPCO

In the year 1986 for the first time ever in the history of agriculture, a farmer dared to dream big.
He dreamt of a world where farmers were self-reliant and successful. He taught them something
they had never learned before; the skill of growing cocoa and making chocolate. His first step
led to what is known as The CAMPCO Chocolate Factory.

 Celebrating his first in life got us thinking: If only we could celebrate everyone’s every
first in life!

 Cadbury India has reported a record revenue growth of 27% last year, Kraft Foods
Executive Vice-President & President, Developing Markets, Sanjay Khosla said. It
ended December 2010 with Rs 2,500 core in sales.

1.6 GDP contribution by Cadbury.

  NEW DELHI: Cadbury India has reported its all time high revenue growth in the first
year after Kraft Foods took over Cadbury in a $19.7-billion deal, thanks to decentralized
operations and sharp focus on core brands Cadbury Dairy Milk and Perk, a top official
said.

1.8 GDP contribution of nestle

 Nestle India—that follows January-December fiscal—reported an 8.7 percent rise in its

revenue at Rs 3,149 crore during the quarter, also meeting the Rs 3,143-crore forecast.
This comes at a time Indians cut back spending amid stagnating wage growth, dragging
the economy’s GDP to a decade-low. Value growth a combination of volumes and price-
led expansion for fast-moving consumer goods makers slow

1.7 Facts about Cadbury

 In 1824, John Cadbury opened a grocer's shop in Birmingham and he sold cocoa and
drinking chocolate, which he prepared himself using a pestle and mortar.
 Cadbury wasn't always the signature purple and gold wrapping it is today. Until 1920, it
was actually pale mauve with red script.


1.8 Some Facts Regarding Hersey’s

 The Hershey Empire Is Built On a Fourth-graduation Education.

 Milton Hershey’s First Love Was Caramel.
 He Became Interested in Chocolate After the 1893 World’s Fair.
 The Company Once Made Gum

1.8 SUMMERY
  Cadbury Dairy Milk is a brand of milk chocolate manufactured by Cadbury. It was
introduced in the United Kingdom in 1905 and now consists of a number of products.
Every product in the Dairy Milk line is made with exclusively milk chocolate.
 In 2014, Dairy Milk was ranked the best-selling chocolate bar in the UK. It is
manufactured and distributed by the Hershey Company in the United States under
licence from Cadbury.
 The chocolate is now available in many countries including India, China.

1.10 SUMMARY

 Nestle is a multinational corporation, headquarters in Switzerland, is one of the largest

food company in the world measured by revenues. Though various controversies
revolves around this multinational company, one of the most confusing and prolonged
one is the “Breast milk substitute infant formula”.
 This controversy has turned up the heads of millions of people all around the world, as
several infants died in developing countries after using Nestle breast substitute milk for
infants. Babies died because their mother swears not literate enough to use the product.
 Nestle admitted its mistake of doing aggressive marketing in developing countries and
obeyed to follow the code of conducts in its marketing practices, recommended by
World Health organization. The boycott was first initiated by USA, which gain its
momentum worldwide.

1.10 Summary
 The Hershey Company traces its origins to the 1880s, when Milton S. Hershey founded
the Lancaster Caramel Company in Lancaster, Pennsylvania. After seeing German-made
chocolate-processing machinery at the World’s Columbian Exposition of 1893 in
Chicago, Hershey decided to go into the chocolate business.
 In 1894 he started a chocolate company that had various confections on the market by
the following year. In 1900 he sold the caramel company to a competitor and began the
manufacture and sale of milk chocolate bars. Business was so successful that in 1903
Hershey started work on a new factory in Derry Township, Pennsylvania. It eventually
became the world’s largest chocolate-manufacturing plant. An unincorporated
community called Hershey developed around the factory.
 

2.1 Name and location of other branch.

STATE/LOCATION CITY
MAHARASTHRA THANE
INDURI(PUNE)
MADHYAPRADESH MALANPUR(GWALIOR)

KARNATAKA BANGLORE

HIMACHAL PRADESH BADDI

2.1 Name and Location of other branches

STATE/LOCATION CITY
PUNJAB MOGA
HARYANA SAMALKHA
UTTARAKHAND PANTNAGAR
TAMILNADU CHOLADI
GOA PONDA,BICHOLIM

2.1 Name & Location of company

COUNTRY LOCATION
INDIA MADHYA PRADESH
JAPAN TOKYO
MALESHIYA SINGAPORE
KOREA SEOUL

2.2 YEAR OF ESTABLISHMENT

FOUNDER JOHN CADBURY
FOUNDED 1905,116 YEARS AGO
PRODUCT TYPE CONFECTIONERY
OWNER CADBURY
HEADQUTER UNITED KINGDOME
CEO INDIA ANAND KRIPALU
REVENUE 6,746CRORE INR

2.2 YEAR OF ESTABLISHMENT

FOUNDED 1866
FOUNDER HENRI NESTLE
HEADQUARTER VEVEY SWITZERLAND
CEO UIF MARK SCHNEIDER (1ST JAN 2017)
CUSTOMER SERVICE 1800 103 1947

2.2 Year of establishment

FOUNDED 1894
FOUNDER MILTON S HERSEY
HEADQUARTER DERRY TOWNSHIP, PENNSYLVANIA
CEO MICHELE BUCK (1 MAR 2017)
CUSTOMER SERVICE 1800 22 1456

2.3BRIFE HISTORY OF CADBURY

  In June 1905, in Birmingham, England, George Cadbury Junior made Cadbury's first
Dairy Milk bar, with a higher proportion of milk than previous chocolate bars; by 1914,
it would become the company's best-selling product.
 Through its development, the bar was variously called Highland Milk, Jersy Maid and
Dairy Maid.
 Accounts on the origin of the Dairy Milk name differ; it has been suggested that the
name change came about on the advice of a shopkeeper in Plymouth, but Cadbury
maintains that a customer's daughter came up with the name.
 Fruit and Nut was introduced as part of the Dairy Milk line in 1926, soon followed by
Whole Nut in 1930. By this point, Cadbury's was the brand leader in the United
Kingdom.
 In 1928, Cadbury's introduced the "glass and a half" slogan to accompany the Dairy
Milk bar, to advertise the bar's higher milk content.
 Since 2007, Cadbury, has had a trademark in the United Kingdom for the distinctive
purple colour (Pantone 2865C) of its chocolate bar wrappers
 In October 2013, however, an appeal by Nestlé succeeded in overturning that court
ruling.

2.3 BRIFE HISTORY OF NESTLE

 Nestle was formed in 1905 by the merger of the Anglo-Swiss Milk Company,
established in 1866 by brothers George Page and Charles Page, and Farine Lactée Henri
Nestlé, founded in 1866 by Henri Nestle.
 The company grew significantly during the First World War and again following the
Second World War, expanding its offerings beyond its early condensed milk and infant
formula products.
 The company has made a number of corporate acquisitions, including Crosse &
Blackwell in1950, Findus in 1963, Libby's in 1971, Row tree Mackintosh in 1988 and
Gerber in 2007.
 Nestlé has a primary listing on the SIX Swiss Exchange and is a constituent of the Swiss
Market Index. It has a secondary listing on Euro next. In 2011, Nestlé was listed No. 1
in the Fortune Global 500 as the world's most profitable corporation. With a market
capitalization of $ 200 billion, Nestlé ranked No. 13 in the FT Global 2011
2.3 BRIFE HISTORY OF HERSEY’S

 After an apprenticeship to a confectioner in 1873, Milton S. Hershey opened a candy

shop in Philadelphia. After another failed business attempt in New York, Hershey
returned to Pennsylvania, where he founded the Lancaster Caramel Company in 1886.
 The use of fresh milk in caramels proved successful, and in 1900, after seeing chocolate-
making machines for the first time at the 1893 World's Columbian Exposition in
Chicago, Hershey sold his caramel company for concentrated on chocolate. To people
who questioned him, he said, "Caramels are just a fad, but chocolate is a permanent
thing."

In 1896, Hershey built a milk-processing plant so he could create and refine a recipe for his
milk chocolate candies. In 1899, he developed the Hershey process, which is less sensitive to
milk quality than traditional methods. In 1900, he began manufacturing Hershey's Milk
Chocolate Bars, also known as Hershey's Bars or Hershey Bars.

2.4 Vision statement

 Promotion of brands carrying mass franchise without compromise on quality or

margins.
 Increasing the market depth including rural India’s coverage (so far in case of
chocolates, rural areas are not covered

2.5 Mission statement:

 To create and sustain flourishing communities where people choose to live.

Managing housing stock and estates to the highest standard for all residents. By
encouraging residents to share in decisions affecting their communities.

2.6 Values Statement:

 Collaboration: Recognizing that we can achieve little on our own, the Trust works in
partnership with others to build movements for change
  Engagement: The Trust aims to use the power that having independent money gives
us and to work with all our partners respectfully in the interests of our shared goals.

2.4 Our Mission Statement

 Nestle is the world's leading nutrition, health and wellness company. Our mission of
"Good Food, Good Life" is to provide consumers with the best tasting, most
nutritious choices in a wide range of food and beverage categories and eating
occasions, from morning to night.

2.5 Our Vision and Values

 To be a leading, competitive, Nutrition, Health and Wellness Company delivering

improved shareholder value by being a preferred corporate Citizen, preferred
employer, preferred supplier selling preferred products.

Nestlé's purpose is enhancing quality of life and contributing to a healthier future. We want to
help shape a better and healthier world. We also want to inspire people to live healthier lives.
This is how we contribute to society while ensuring the long-term

2.4 Vision Statement

 Hershey’s vision is “We not only offer the best merchandise at the best prices, but we’re
always working to make your shopping experience enjoyable.” The company aim at
delivering the best services to its customers at affordable prices. Hershey is not only
committed to offering healthy products but also changing the perceptions that people
have about chocolate brands being unhealthy (Hershey Company, 2019).

2.5 Hershey Mission & Value Statement

 The Hershey mission statement in its entirety is “At the Hershey Company, we make
chocolate brands that people love. Hershey’s mission statement, bringing sweet
moments of Hershey happiness to the world every day, summarizes our company, our
people, our past and future. Our history of producing the world’s best treats goes back
more than 100 years. We take great pride in our brands and in the fun and enjoyment our
products add to the lives of our customers”
Values

 The Hershey Company’s core values are what guide the company to interact with the
external world and the internal environment. There are six core values of Hershey
Corporation, which include:
 success of our company.


2.7 Organization structure of Cadbury

 A.
MARKETING AND SALES

 The main things that are dealt with in the marketing and sales departments are:
Market Research, both primary and secondary research * Promotion *Advertising *
Sales There are the four P's of Marketing and Sales, Promotion, Price, Product,
Place.

B. FINANCE

 This department is vital for CS to maintain their objectives especially the aim for
worldwide growth. The finance department is important for CS because it is
responsible for the control of money in CS.

C. ADMINISTRATION AND IT SUPPORT

 Administration and IT support department have been keeping things clean, taking
orders, ensuring all machinery is of a good standard. Cadbury’s have decided that
their computers are too old and out of date and that they need\to buy new, more
developed in technology ones.

D. OPERATIONS

 They are in charge of materials and any new materials needed would have to be
bought. They may even have the Administration and it support department publish
new posters and have letters sent out about the new look of the product.

2.6 Nestle System and Organization Structure

 A company’s organizational chart typically demonstrates relations between people
within an organization. Such relations might include managers to sub-workers,
directors to managing directors, chief executive officer to various departments, and
so forth. When an organization chart grows too large it can be split into smaller
charts for separate departments within the organization.
 The different types of organization charts include:
 Hierarchical
 Matrix
 Flat (also known as Horizontal)
 Nestle Company is a decentralized organization that is organized according to the
matrix structure. Nestle as a decentralized organization permits to subordinate
branches to enjoy a proportionately high-level of independence. Although it still
makes major strategy decisions at the headquarter level, daily operations are left up
to subordinate branches to derive and perform. The responsibility for operating
decisions is push down to local units .

 2.6 Controlling system



 2.8 SWOT ANALYSIS OF THE COMPANIES

Strengths Weakness
Well established brand Dental problems with chocolate
Huge market share 70% consumption
Price according to Indian market Little pentetration in rural sec
Other competitors have better international
experience
Opportunities Threats
Increase share through targeted acquisition Cut throat comp : Nestle Amul
Increases acceptance of globalization in Entry of international brands
sector Negative publicity and controversies
Innovation un captured market
3.1 TRADING AND P&L ACCOUNT

FY 19 FY 18
Revenue 39327 35973
Cost of sales(Ex-Dep) (30004) (26946)
Gross Profit 9323 9028
Selling and distribution expenses (5066) (4553)
Administrative expenses (1403) (1265)
EBITDA 2853 3209
Depreciation and amortization (1581) (1531)
Oprating profit 1272 1678
Other income 87 20
EDIT 1359 1698
Net finance income 185 (475)
Profit before tax 1545 1223
Tax expense/credit (278) (400)
Net profit 1267 823
 Ratio analysis

Corporate Social Responsibilities

 An obligation, beyond that required by the law and economics, for a firm to pursue
long term goals that are good for society .
 The continuing commitment by business to behave ethically and contribute to
economic development while improving the quality of life of the workforce and their
families as well as that of the local community and society at large.
 About how a company manages its business process to produce an overall positive
impact on society.
 Marketing department

4.1 List of product

Dairy Milk
Dairy Milk shots
Dairy Milk Rost Almond
Dairy Milk Fruit and Nut
4.1 Name of products & Service
Dairy Milk Bubbly
Dairy Milk Silk  Nestle India manufactures products under
Dairy Milk Oreo brand names, such as Nescafe, Maggie,
Dairy Milk Caramel Milky bar, Milo, Kit Kat, Bar-One,
Milkmaid and Nestea. The company has
also introduced products of daily consumption and use, such as Nestle Milk, Nestle Slim
Milk, Nestle Fresh n Natural Dahi and Nestle Jeera Raita.

4.1 List of products

 Hershey’s Milk Chocolate Bar

 Hershey’s Special Dark Mildly Sweet Chocolate Bar
 Hershey’s Air Delight Chocolate Bar
 Hershey’s Milk Chocolate with Almonds Bar
 Hershey’s Cookies ‘N’ Cream Bar

4.2 List Of Coustmers

4.2Number of customer/ overseas customer

  The Swiss-based company Nestlé S.A. is the largest manufacturer of consumer goods
worldwide. The globally operating firm, with headquarters in Vevey, Switzerland, is
present in 187 countries and employs about 308,000 people around the world.
 Most people know the food giant Nestlé through its billion dollar brands such as
Nescafé, Kitkat and pet food brand Purina to name a few. According to the company, it
is committed to become the very best ‘Nutrition, Health, and Wellness Company’ within
the coming years.

4.3 Product life cycle

 Because economic conditions change and competitive activity varies, companies

must normally reformulate their marketing strategy several times during a
products life cycle. Technologies, product forms, and brands also exhibit life
cycles with distinct stages. The stages are usually introduction, growth, maturity
and decline. Most products today are in their maturity stage.

 4.4 PLC of nestle

 

. 4.3 Product life cycle

 A product life cycle is the different phases a product goes through once released.
The cycle includes Introduction, Growth, Maturity, and decline.
 Introduction is when the product is first released; usually there isn't much profit
and cash flow in this phase.
 Growth is when the product starts to catch on, people are starting to purchase and
cash flow increases.
 Maturity is when the product reaches the peak of its sales.
 Decline is when the product is out of date and sales decline


4.4 MARKETING SEGMENTATION

  Market segmentation is a marketing strategy which involves dividing a broad
target market into subsets of consumers, businesses, or countries who have, or
are perceived to have, common needs, interests, and priorities, and then
designing and implementing strategies to target them.

A) SEGMENTATION

 Psychographic segmentation: Cadbury dairy milks product segmentation is done

on the basis of ‘size’ as bars, small blocks, large blocks.
 Geographic segmentation: rural, urban and semi urban.
 Behavioral Segmentation: for eating then and there(“khane walo ko khane ka
bahana chahiye” as its tag line)and for gifting it to someone(“celebration pack”)
 Demographical segment : Age, Gender ,Family life cycle, Income

4.5 MARKET SEGMENTATION

 The market segmentation is the group of people who has the similar intension
towards any particular brand, the market segmentation is of different types like
mass marketing, one to one marketing and nische marketing, in mass marketing
all the customers are treated as same in which the customer satisfaction is less, in
one to one marketing it deals with an individual which is not profitable and the
nische markets focus on some small special manufacturing areas. The marketing
segmentation is based on demographics which include age, gender, income,
education. Geographic which has cultures and countries. Psychological this
includes attitudes, knowledge and awareness, wants and needs. Behaviors of
consumers.

GEOGRAPHIC

 Nature: Singapore nestle company has segmented its market for Nescafe ice
based on the geographic weather warm, cold or hot. They also consider the
country region, rural area and world region. The nestle easily identifies the
geographical changes in needs and wants.

DEMOGRAPHIC
  The customer segmentation of nestle is based on age, gender, income, education.

PSYCHOGRAPHIC:

 Nestle segments its products based on life style and personality. For example
nestle kitkat is for people who want to taste the real chocolate and nescafe 3 in 1
for people who don’t have time to eat.

BEHAVIORAL:

 The behavioral segmentation of nestle is mainly based on knowledge, awareness,

attitude of an consumer.

4.4 Market Segmentation

 In terms of table 5, Hershey’s targets the gender market segment. The company
caters to both the male and the female genders. In terms of gender, there is a
difference between Hershey’s male and female customers. In terms of Hershey’s
kisses chocolate product, 84 male respondents prefer kisses products. On the other
hand, 115 female customers prefer Hershey kisses products (Hershey, 2008).
Compared to male customers, more female customers prefer Hershey’s kisses
products.

4.5 Position strategy

 Dairy milk has placed itself at the pinnacle of brand value pyramid by associating itself
 Emotions
 Culture
 Tradition
 Celebration
 Occasions

4.6 Positioning strategies.

  The world’s leading FMCG Company is using different strategies in different markets. It
uses demographic, geographic & behavioural segmentation strategies to cater to the
changing needs of the most competitive industry.
 It uses a mix of value-based & product based positioning strategies depending upon the
kind of product they are branding & the market in which it is selling the products.

4.5 Positioning Strategies

 The “points of difference,” characteristics that make Hershey’s products unique relative
to competitors, fall into two important areas: Company experience. The company has
modified and perfected their formula over a span of 121 years. The taste, consistency,
and product packaging that come out of the Hershey’s factory are qualities that are
always developed under careful eyes so there would be little doubt that every Hershey’s
product will have a taste that will match or even exceed the value that the price would
imply.
 Brand Loyalty. Hershey’s has been around for a little over a century and has also been
close to chocolate lover’s hearts for just as long. When people think chocolate, the
majority would think Hershey’s as the classic and go-to chocolate brand.
Product/Service Positioning Hershey’s has been viewed as a brand that appears on
products that are mainly as a treat for couples or the whole family. It has a reputation of
being inexpensive, convenient way to bring people together. Hershey’s products are in
consumer’s minds as a high-calorie, small-portion delight


4.6 Promotion tools

 The Big B factor

 The big b factor that has pushed up cmo sales is the Amitabh bachchan campaign .
 It helped restore consumers faith in the quality of the product.

4.7 Promotion tools used.

  The major push expected of a FMCG company is in sales promotions at the ground
level. Nestle focuses on its strength which is Maggi, Nescafe and Kit Kat which are the
most promoted brands in the market on ground level.
 Nestle regularly uses TVC’s and ATL marketing. It is also present online through some
smart creative. Nestle is a brand which has strong products as well as strong marketing,
and hence the brand has a very high brand recall value. TRADE PROMOTION Nestle
regularly introduces trade discounts and various tactics to keep the channel motivate.
The major challenge is in the distribution of Maggi which is the most in-demand product
in the market as well.

4.6 promotion tools used

 Advertising:
 Advertising is defined as any form of paid communication or promotion for product,
service and idea. Advertisement is not only used by companies but in many cases by
museum, government and charitable organizations. However, the treatment meted out to
advertisement defers from an organization to an organization.
 Sales Promotion:
 Promotion is an incentive tool used to drive up short term sales. Promotion can be
launched directed at consumer or trade. The focus of advertising to create reason for
purchase the focus of promotion is to create an incentive to buy. Consumer
incentives could be samples, coupons, free trial and demonstration. Trade incentive
could be price off, free goods and allowances. Sales force incentive could be
convention, trade shows, competition among sales people.
 Public Relations:
 Companies cannot survive in isolation they need to have a constant interaction with
customers, employees and different stakeholders. This servicing of relation is done
by the public relation office. The major function of the public relation office is to
handle press releases, support product publicity, create and maintain the corporate
image, handle matters with lawmakers, guide management with respect to public
issues.
 Direct Marketing:
 The communication establishes through a direct channel without using any
intermediaries is referred to as direct marketing. Direct marketing can be used to deliver
 message or service. Direct marketing has shown tremendous growth in recent years. The
internet has played major part in this growth story. Direct marketing saves time, makes
an experience personal and pleasant. Direct marketing reduces cost for companies. Face
to face selling, direct mail, catalog marketing, telemarketing, TV and kiosks are media
for direct marketing.

4.7 Pricing Methods

 Skimming pricing
 Cost plus pricing
 Positioning pricing
 Demand based pricing
 Competitive pricing
 Discount pricing
 Different pricing

4.8 Pricing methods of nestle

 Price of the products is based on the quality of the product.

 You could find in the market that the competitor products are less expensive as
compared to Nestle products belonging to same category. Take the example of Maggi. It
is priced some bit higher as compared to Yippee noodles or wai-wai. It is because the
quality of the product is much better and customer can easily pay some extra money to
get a better quality.

5.1 Recruitment and selection process.

 Internal External
resource resource
Transfer Direct
recruitment

Media
Promotion advertisement

Past Employment
employee agencies

Management
consultants

Recomandation
5.1
Recruitment & selection process.
5.1 Recruitment & Selection Process

1. Job Vacancy

2. Job Analysis

3. Attracting Candidates

4. Screening Application

5.2 Numbers of employee

5. Interviewing Candidates
Cadbury has a 45000 workers all around world .

5.2 Number Of Employees.

6. Selecting & Appointing Candidates
 In 2020, Nestlé employed approximately 273,000 people around the world. Nestlé is a
multinational consumer goods company, headquartered in Vevey, Switzerland.

5.2 Number of Employees

7. Induction & Training

 For more than 125 years, we have been making more moments of goodness.
 The Hershey Company employed 15,200 full-time workers in 2020, down from 20,800
full-time employees in 2014.
8. Employee Evaluation

5.3 Training and methodology.

 According to Edwin B.Flippo, Training is the act of increasing the knowledge and skills
of an employee for doing a particular job.
 Training involves the development of skills that are usually necessary to perform a
specific job. Its purpose is to achieve a change in the behavior of those trained and to
 enable them to do; their jobs better. Changes in the (i) Knowledge,(ii) skills, and (iii)
attitudes of the workers

5.3 Training methodology/ approach

The willingness to learn is therefore an essential condition to be employed by Nestlé. First and
foremost, training is done on-the job. Guiding and coaching is part of the responsibility of each
manager and is crucial to make each one progress in his/her position. 5.3 Training
Methodology/Approach
 We look out for each other. We follow our safety procedures and promote a culture of
safety, because our people are our greatest asset. Every employee is empowered to take
immediate action for people safety regardless of role, title or responsibility. If you see a
situation that could put others at risk, take action, and at all times and in all places, work
to keep yourself and your coworkers injury-free.


5.4 Employee Safety Mechanism

 Since large number of employees spend great deal of their time in work place, their
work environment is not always good for their healthy life. Stress, Strains, Mental
and Psychological Conditions, Poor working conditions, Long hours of work, Poor
ventilation, Insanitation, Malnutrition etc. spoil their health.

5.4 Employee safety mechanisms

 Occupational Health and Safety of our people is of the highest priority and of utmost
importance to Nestlé India. All the sites (Offices and Factories) of the company are
certified under Safety & Health Management System that complies with OHSAS
18001:2007 & Environment Management System that complies with ISO 14001:2015.
 Nestlé India provided regular safety and skill up-gradation trainings to the employees
where required. Company has been consistently focusing on the machinery Safety,
Lockout & Tag out, Behavioral feedback system, Tool Box Talks, Management
GEMBA and other aspects of industrial safety.
  Safe driving under project Suraksha was promoted amongst our field sales as well as
with the third party transport service providers for liquid milk transportation. Road
safety awareness camps have been organized at many sites to ensure that our people
practice safe driving behaviors, both on site and off site.

5.4 Specific HR policies

 It is Hershey’s policy to make all employment decisions without regard to race, color,
gender, age, national origin, religion, citizenship status, marital status, sexual
orientation, gender identity, transgender status, physical or mental disability, protected
veteran status, genetic information, pregnancy (including childbirth and related medical
conditions, including medical conditions related to lactation) or other characteristic
protected by applicable federal, state or local law.

5.5 Specific HR policy

 Cadbury (Cadbury 2010) integrated HR policies and practices with overall business
in order to achieve its goals. Company uses different HRM strategies such as
"managing for value" program that aims to increase employees understanding of
how the company could be more profitable .
 HRM is constellation of beliefs & assumption Cadbury always tried to constellate to
their beliefs and assumptions, which made them successful and strong in their
business attitude.
 HRM is constellation of beliefs & assumption Cadbury always tried to constellate to
their beliefs and assumptions, which made them successful and strong in their
business attitude. The central involvement of line manager.

5.5 Performance Appraisal process

hersys
 Creating a Review of the Job Description and Duties;
 2. Setting Performance Expectations;
 3. Keeping Performance on Target;
 4. Realigning Performance if necessary; and
 5. Ensuring a Comprehensive Performance Evaluation Meeting takes place.
 5.6 Wages & salary.

 Employees at Cadbury earn an average of ₹25lakhs, mostly ranging from ₹8lakhs

per year to ₹50lakhs per year based on 147 profiles. The top 10% of employees earn
more than ₹44lakhs per year.

5.6 Performance Appraisal Methods

 Nestle HR gives utmost priority and importance particularly in this field since It
provides a way to help identify areas for performance enhancement and to help
promote professional growth. It should not, however, be considered the supervisor's
only communication tool. Open lines of communication throughout the year help to
make effective working relationships. Each employee inside Nestle is entitled to a
thoughtful and careful appraisal. The success of the process depends on the
supervisor's willingness to complete a constructive and objective appraisal and on
the employee's willingness to respond to constructive suggestions and to work with the
supervisor to reach future goals.

5.6 Wages & Salary administration

 Average salary of an employee at Hershey's is ₹25.9lakhs.
 Employees at Hershey's earn an average of ₹25.9lakhs, mostly ranging from ₹14.0lakhs
to ₹44.2lakhs based on 14 profiles.

5.7 Strategic HRM.

  The strategic management of an organization’s human resource has been recognized as
one of the keys to business success. This particular strategy generally involved the
optimization of the employees’ potentials mainly through training and performance
assessment.
 This organizational strategy has been integrated in several businesses mainly to
improve profitability, establish stronger customer relations as well as achieve
considerable business expansion. Strategic human resource management (SHRM) has
indeed been applied to fulfill various important business goals and plans.
 Hence, major companies including Cadbury Schweppes, have been developing and
applying various means on how to strategically manage one of their essential assets.

5.7 Wages & Salary Administration.

 How much do Nestle employees make? Employees at Nestle earn an average of

₹21lakhs, mostly ranging from ₹10lakhs per year to ₹50lakhs per year based on 372
profiles. The top 10% of employees earn more than ₹35lakhs per year.

5.7 Grievance handling procedure

 The process includes the recording of grievances, taking action to verify claims,
rectifying confirmed issues, reporting the verification results, responding to
stakeholders, managing and monitoring any follow-up action.
Any executive officer of the Company, member of the Disclosure Committee or
member of the Ethical Business Practices Committee who receives a report shall
forward it to the General Counsel, the head of Ethics and Compliance (E&C)
Program and CFO. The General Counsel, head of E&C, and CFO (as appropriate)
will also receive copies of items sent to the Audit Committee and Independent
Directors.
6.1Raw material used

 The most important raw materials for making chocolate are cocoa mass, cocoa butter and
sugar. Milk powder gives a creamy taste to white and milk chocolate. The raw materials
are mixed in cylindrical tanks with rough walls. The proportions of the mix determine the
aroma and appearance of the chocolate.
 The milk from Tasmania, sugar from Queensland, and cocoa from Ghana are mixed,
roasted, dried and rolled to produce what is called “crumb”. Invented by George Cadbury
in 1905, it's the base that gives all Cadbury products their flavor. 27,000 tones of crumb are
produced each year

6.1 Raw materials used

 Our work towards achieving traceable and responsibly sourced ingredients focuses on
12 priority categories – the items we source in the largest quantities or which are most
important for us. Follow the links for each category for more detail:

1) COCOA
2) COFFEE
3) DAIRY
4) PALM OIL
5) PULP AND PAPER
6) SOYA
7) SUGER
8) CEREALS AND GRAINS
6.1 Raw material used
 Cocoa products are the most significant raw materials we use to produce our chocolate
products. Cocoa products, including cocoa liquor, cocoa butter and cocoa powder
processed from cocoa beans, are used to meet manufacturing requirements. Also use
 substantial quantities of sugar, Class II fluid dairy milk, peanuts, almonds and energy in
our production process. Most of these inputs for our domestic and Canadian operations
are purchased from suppliers in the United States. For our international operations,
inputs not locally available may be imported from other countries.

6.2 Turnover

 Rs 6,746crore
 The American multinational company, which has brought Cadbury chocolates, Oreo
biscuits and other food items in India also reported a 9% jump in revenues in the last
financial year taking its revenues to Rs 6,746crore.

6.2 Turnover

 The packaged food major, which follows January-December period as the financial year,
clocked a net profit of ₹2082.43 crore in the full year of 2020 recording a growth of
5.79 per cent over the previous financial year. Revenue from operations for the full year
grew 7.93 per cent to ₹13,350.03 crore.

 6.2 Turnover
 Hershey India Private Limited's operating revenues range is INR 100 cr - 500 cr for the
financial year ending on 31 March, 2020. It's EBITDA has increased by 15.70 % over
the previous year. At the same time, it's book networth has increased by 13.64 %.

6.3 Plant location

 Cadbury's Chocolate Factory is a working chocolate factory belonging to the Australian

division of international confectionery company Cadbury (a division of Mondelez
International), and is located in Claremont, Tasmania

6.3 Plant Location

 NESTLÉ India set up its first manufacturing facility at Moga (Punjab) in 1961 follow
 manufacturing facilities at Choladi (Tamil Nadu) in 1967 Nanjangud (Karnataka) in
1989
  Samalkha (Haryana), in 1992; Ponda and Bicholim (Goa), in 1995 and 1997,
respectively; and Pantnagar (Uttarakhand), in 2006.

 6.3 Plant Location

COUNTRY LOCATION
INDIA MADHYA PRADESH
JAPAN TOKYO
MALESHIYA SINGAPORE
KOREA SEOUL
UNITED ARAB EMIRATES DUBAI
PILIPINES MAKATI CITY

6.5 Layout used.

6.5 Layouts used

 Plant layout is the physical arrangement of industrial facilities. It involves the allocation
of space & the arrangement of equipment in such a manner that overall operating costs
are minimized.
 NESTLÉ is using a plant layout which is functional in nature. Layout that can handle
varied processing requirements. Here all machines performing similar type of operations
are grouped together at one location in the process layout. Thus here facilities are
grouped together according to their functions
6.5 Product produce

 Dairy Milk
 Snack Shortcake
 Cadbury Oreo Dipped
 Cadbury Crunchie
 Cadbury brunch bar

6.5 Product produced

 Milk Chocolate Bar
 Milk Chocolate with Almonds
 Hershey's Special Dark
 Hershey's KISSES
 Hershey's KISSES

6.5 Products Produced

 Nestle India manufactures products under brand names, such as Nescafe, Maggi,
Milkybar, Milo, Kit Kat, Bar-One, Milkmaid and Nestea. The company has also
introduced products of daily consumption and use, such as Nestle Milk, Nestle Slim

Milk, Nestle Fresh n Natural Dahi and Nestle Jeera Raita.

6.6 Machine/Eqiupment used.

1. Sugar Grinding Machine

 All kinds of chocolate are made of granulated sugar, with a general content of about
50%. By grinding granulated sugar into powder, the product structure will become
delicate and smooth, at the same time, it also affects the taste and sweetness of chocolate
to a certain extent.

2. Chocolate Melting Tank

  Cocoa liquor, cocoa butter and cocoa butter substitutes are solid at room temperature.
Before feeding, they need to be melted then they can be mixed for refining.

3. Chocolate Conching Refining Machine

 In chocolate production, ingredient conching is the basic production link. Fine grinding
makes all kinds of materials mix evenly and reduces the fineness of materials. The
average fineness can reach 20um, which makes the taste delicate and lubricated. The
refining time is generally 16-22 hours.

4. Chocolate Storage Tank

 It is mainly used for heat preservation storage of chocolate slurry after fine grinding to
meet the technological requirements of chocolate production and to meet the needs of
continuous production.

5. Chocolate Tempering Machine

 The purpose of temperature regulation is to make cocoa butter crystallize into stable beta
crystals in slurry and express them in black luster. The second is to prolong the shelf life
of products.

6. Chocolate Moulding Line

 Modern chocolate casting is completed by continuous moulding line. It is a fully

automated chocolate production line with complete cycle. It can be used for pouring
monochrome, bicolor and sandwich chocolate.

7. Chocolate Packaging Machine

 Choose the appropriate chocolate packaging machine according to the requirements.

After that, the finished chocolate products can enter the market from the factory.

6.7 Process used

 Transportation of cocoa mass to Marlbrook, the milk

 processing factory
 Cocoa mass mixed with liquid full cream, milk and sugar, condensed to a rich, creamy
liquid, and dried to producechocolate crumb.
  Grinding of the chocolate crumb with cocoa butter and flavorings
 Special mixing and cooling finishing processes (conching andtempering) take place,
 Developed to reduce the thickness of the liquid and make surethat the fat settles in a
particular way so the chocolate has aglossy, smooth texture and appearance.
 liquid chocolate is poured into bar shaped moulds , shaken andcooled before continuing
along the production line to highspeedwrapping plants.

6.8 Quality maintenance

 Quality Management Cadbury dairy milk is a well-known company specialized in

producing chocolates. It is seeking to achieve progress in business by gaining profits
through increasing the sales of products.
 Cadbury has many competitors in the market that may affect Cadbury’s aims to succeed,
by providing products with higher features or higher quality than the quality of
Cadbury’s product.
 Consequently, Cadbury used to manage the quality of its products, make sure that its
products with quality higher than the quality of other competitors’ products, and to
exceed customers’ expectations.
 furthermore, the quality of Cadbury’s chocolate satisfies customers from different ages,
create loyal customers. Cadbury’s chocolate is very beneficia.