Statistical Treatment Applied

The data received from the study's respondents were interpreted using the following statistical
approach.

1. Simple Percentage – the demographic variables that may affect the online consumer were
assessed using the simple percentage using the following formula:

Formula:

𝑓
𝑃= (100)
𝑛
Where:

p = percentage

F = freaquency of each category

N = total number of participants

100 = constant multiplier

2. Weighted Mean - this statistical tool is used to get the average responds of the respondents to
the questionnaire that was assigned.

Formula:

∑ 𝐹𝑊
𝑊𝑀 =
𝑁
Where:

WM = Weighted Mean

∑ = summation symbol

F = Freaquency for each option

W = assigned weight

N = Total numbers of frequencies