Problem and solution

 Competitor challenge

Flavor
Nestle maggi hot cup tom yam has to face problem with the competitor in variety of
flavor either from nestle maggi hot cup or another brands. This product compete with
asam laksa and chicken flavor from same brand. Magi hot cup tom yam easily prepared
only 2 minutes in the hot water. The savour a more intense taste of tom yam for the loyal
fan love with the new and improved renewed its ingredients provide such as freshness of
galangal, frant lemongrass, delicious shallots and aromatic lime leaves to make a
difference in taste of tom yam.

Price
Next, price

 Promotional challenge

New a wajah baru

Next to
Nestle maggi hot cup tom yam , have variety of effective methods to promote a product
and communicate with their customers. Their use television, radio, direct mail, magazines and
sosial media. Nestle completely redo packaging and promotional material at considerable
expense.

maggi hot cup tomyam use variety of strategy to improved and make much better for compete
with other brand
 Using the right techniques and more effective and more prolonged marketing strategies.
https://www.thestar.com.my/news/nation/2015/06/03/nestle-malaysia-statement-on-maggi-
noodles/

https://www.maggi.com.my/tomyam?gclid=CjwKCAjw-
ZvlBRBbEiwANw9UWvh_gyDOY0RKK2fTXaWYExsX58xhZJuyEV5UtwFS7OnfmZL1bivs
GxoC0kQQAvD_BwE#tomyam-flavour-wrapper
https://www.youtube.com/watch?time_continue=14&v=R_D7qgxhtWw
 https://www.maggi.com.my/our-products
 https://eshop.tesco.com.my/groceries/en-GB/products/7000161896