Case Study

Milk Market
The major factor for the growth of the liquid milk market in India is the rapidly rising
population due to which the consumption levels of liquid milk have witnessed a
significant growth. Increasing incomes, large vegetarian population, rising standards
of living and health consciousness among the consumers have also pushed the growth
of the market in a positive direction. Most of the market is currently accounted by the
unorganised sector.

Brand Introduction
Minksha is India's largest fresh produce supply chain company that is solving
one of the toughest problems in the world through technology. It connect
producers of food directly with retailers, restaurants, and service providers using
in-house applications that drive end to end operations
Agency
Minibot Media Solutions
Summary
To put the idea forward and spread awareness about Fresh, natural, wholesome milk. It
speaks for itself. Still, there’s a story to be told about how that milk came to be. And a pretty
interesting one at that At Minksha, nothing gets in the way of producing the freshest, most
natural dairy products around.
Problem Statement/Objective
What is that the brand was trying to achieve from the campaign?
To ensure viability and growth of Milk Producers by converting surplus milk into
other dairy products and ensure their marketing. To carry out activities for promoting
production, procurement processing and marketing of milk and milk products for the
economic development of the farming community.
Creative Idea
The participants must create content in a very dynamic way while adding real life examples
to the idea. While providing their audience with a story and the importance of Minksha Milk,
individuals strengthened an emotional connect with their followers health.
Challenges
The challenge was to reach out to few influencers and bloggers who actually promote this
cause and live by it in real life. Identifying the right carriers of the message the brand wanted
to portray was the real task, as the brand felt the need of resonating with each one of them.
Execution
1. Social Media Presence
2. Follow @Minksha
3. Brand awareness campaigns
4. collaboration with social media influencers
5. Install App
6. Subscribe
-Social Media: Facebook and Instagram
-Digital – SEO, ad words, ad placements, etc
The paid campaign to install the app will run on Instagram with the support of
influencers, influential individuals, as well as the masses.
The Ads will be placed on both Instagram and Facebook for Stories and Reach.

Budget Management:
1. Social Media Optimization – 5000 Rs/month
Quantative:
Post Reach- 3000+
Increase in followers – 100 /week

2. App Marketing – 10000 Rs/month

Quantative:
Collaboration with Social Media Influencer – 1 /month
App installation – 500 /month

3. Search Engine Optimization – 2000 Rs/month

Quantative:
Local SEO – Once
Website Traffice – 300/week
Total Budget = 17000 Rs/month

Quotes
Quote on the initiative for the marketing lead
As per the analysis of your brand’s online presence we’ve discuss the growth hacking
strategy for your brand with all the creative and marketing team members. We assure you
that, you will definitely get benefits of collaborating with us.
-Neha Chaudhari, Creative Director, Minibot Media Solutions