Research objective

Launching aarong milk in Finland has several benefits as this country has the highest amount of
milk consumers. . The competition will be high for the existing producers as aarong milk comes
in a healthy and cheaper substitute. People will prefer to purchase from aarong due to the price
benefit. It will result in decreasing the home country’s GDP as the consumers will not prefer to
buy from local producers. Globally, the reputation of Bangladesh will increase in the global
market. The objective of this research is to figure out whether aarong milk can exist in the
competitive market and work well in Finland with government’s approval and build a positive
reputation in the global market.