BEHAVIORISM

PRESENTED BY : IBTISAM BINTI MOHD BAKRI (G2119502)

EDEP 7101 THEORIES OF HUMAN DEVELOPMENT
 WHAT IS BEHAVIORISM ?
Behaviorism is a systematic approach to understanding
the behavior of humans .
BEHAVIORISM

Ivan Pavlov
John Bradus Watson
Burrhus F. Skinner
 Ivan pavlov
A Russian physiologist, has introduced the
classical concept of habituation in the
Theory of Behaviorism.
 John Bradus
Watson
Psychologists first used the word
“behaviorism”.
 Burrhus F.
Skinner
In his published book Behavior Of Organism,
introduced Skinner's Operant Conditioning
Theory using rats and Skinner's Box.
BEHAVIORISM

Classical conditioning
operant Conditioning
 What is classical
conditioning?
Classical conditioning - A learned reflex /
response that you do when evoked by a
stimulus.
Classical Conditioning
Ivan Pavlov noticed dogs began to salivate in response to a
tone after the sound had repeatedly been paired with
presenting food. Pavlov quickly realized that this was a
learned response and set out to further investigate the
conditioning process.

 What is Operant
Conditioning?
Operant conditioning (or instrumental conditioning)
focuses on using either reinforcement or punishment
to increase or decrease a behavior. Through this
process, an association is formed between the
behavior and the consequences of that behavior.
Component of Operant
Conditioning
Reinforcement- Positive reinforcement,
negative reinforcement
punishment - Positive punishment,
negative punishment


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