Introducing the Chic Influencer

SOCIAL SELLING
uccess
S SERIES

Copyright © 2021 Chic Influencer LLC.  All Rights Reserved.

 Choosing Your Social Media Platform

Average Age of User: Average Age of User:

25-30 years of age 40.5 years of age

Average Monthly Users: Average Monthly Users:

1 billion monthly active users 2.8 billion monthly active users

Best Times to Post: Best Times to Post:

Between 11 AM and 4 PM EST Between 1 PM and 3 PM EST

Mobile-centric photo sharing app General social networking platform

Allows for building and joining Closer-knit community of people

communities of people with shared who know each other as "friends"
and common interests

Best optimized for mobile users on Makes the most of web AND mobile
the Instagram app versions of the platform

Better for building personal Building brand awareness is less

brand awareness effective than Instagram

Clickable links reserved for bio only Can use clickable links more freely

Copyright © 2021 Chic Influencer LLC.  All Rights Reserved.

 Choosing Your Social Media Platform

Options for personal, creator Options for personal page or

and business accounts business page

Insights can be seen on creator Insights only availalbe to be seen

and business accounts on business pages

There is an emphasis on your grid Users tend to read more/more text

with the visual is acceptable over visual

Best for those with visual creativity Best for those with strength in the
written word

Option to make and share Reels Can create brand awareness

through groups and events

Marketing in stories is Marketing in stories is

encouraged/swipe up feature with encouraged/no swipe up feature
10K followers available

My primary social media account is __________________ because

_______________________________________________________________
_____________________________________________________________.
Copyright © 2021 Chic Influencer LLC.  All Rights Reserved.
 Elevating Your Professionalism

Breaking Down Your Bio

Your name
Your business/Job title
The problem you solve
A link for more information

Have a clear Choose

profile photo consistent
that shows IG allows 150 brand colors.
your face. characters and
your name field
is searchable.

I help ____________________ to __________________ and

__________________ by ____________________ so that they can
___________________________________.

EXAMPLE:
I help busy moms reclaim their health by teaching
anti-inflamatory diet and lifestyle habits so that they
can live a more energized life.

Copyright © 2021 Chic Influencer LLC.  All Rights Reserved.

 Your Four Brand Pillars
ALSO KNOWN AS THE 4 HASH METHOD:
WHAT YOU PREACH, TEACH, SELL AND WHO YOU ARE!

Pillar One Pillar Two Pillar Three Pillar Four

Copyright © 2021 Chic Influencer LLC.  All Rights Reserved.

 Quality Content Creation Checklist

CREATE A TAGLINE THAT STOPS THE SCROLL

Surprise Element
Light Content/Fun/Funny/Catchy
Song Lyric
Entertaining Ask

ADDRESS A PAIN POINT

Select an ON BRAND TOPIC
Walk them through the process of addressing the pain or
resolving it

REPEAT KEY PHRASES

Repeat key phrases in your writing to keep attention and flow

BREAK UP THE LONG TEXT

Use short sentences

Spacing matters

Copyright © 2021 Chic Influencer LLC.  All Rights Reserved.

 Quality Content Creation Checklist

ASK YOURSELF
Is this on brand?
What is the purpose of this post?
Do I provide a Call to Act?
Hard Call to Act is for the DIRECT ASK
Soft Call to Act is to "do" something with the text or engage.
Do I provide a Call to Think?
The purpose of this post is to:
Build trust
Establish your voice
Create a comeback audience
Did I serve my audience?
Did this post create a feeling of "she gets me..." or "she's speaking right to me..." ?

IMAGE
Connected to content of post
Natural light preferred
Feels real
Eye catching

HASHTAGS
Match the context of the post
Use in the comments section of the post if you want to avoid clutter
Use hashtags within content if they emphasize text

Copyright © 2021 Chic Influencer LLC.  All Rights Reserved.

 Let's Stay Connected!

https://chicinfluencer.com/

https://www.facebook.com/chicInfluencer

https://www.instagram.com/chicinfluencer/

https://www.linkedin.com/company/chicinfluencer/

https://chicinfluencer.com/make-chic-happen/
Copyright © 2021 Chic Influencer LLC.  All Rights Reserved.