COMPETITOR ANALYSIS

Tata Motors faces tough competition from both domestic and international automakers. Tata
Motors' competitors in the passenger automobile segment include Maruti Suzuki, Hyundai Motors,
Ford Motors, Mahindra & Mahindra, Honda, and Toyota.
Four major competitors of auto mobiles are:
 maruti Suzuki
 hyundai Motor India
 honda Cars India

Maruti Suzuki:
Maruti Suzuki Limited, formerly known as Maruti Udyog Limited, is a subsidiary company of Suzuki
Motor Corporation based in New Delhi. The company specialises in the production, procurement, &
sale of cars and parts. In addition, the company offers services such as customising Maruti vehicle
insurance coverage. Vehicle leasing, as well as maintenance, registration, and insurance, are all
inexpensive. Management, emergency assistance, and accident management are just a few of the
services offered. The company has over 2628 stores in over 1220 sites & exports to a number of
Asian, African, South, and Latin American countries.

Hyundai Motor India:

The Company is headquartered in Seoul, It is a global automobile, parts, & distribution corporation.
The company's product line includes passenger automobiles, recreational vehicles, and commercial
vehicles such as light commercial vehicles, medium & heavy duty trucks, & so on. The Grand i10
finished fifth with 8898 units sold, followed by the Elite i20 in sixth with 8419 units sold and the
Hyundai Eon in ninth with 5539 units sold. Despite the fact that three automobiles were in the top
ten best-selling models, sales fell 1.23 percent, from 44783 to 44230 units. Despite a 9.3 percent
increase in domestic sales to 38016 units, export sales decreased 37.87 percent to 6214 units. The
company debuted the redesigned Tucson at the 2016 Los Angeles Auto Show, competing with the
Honda CR-V & the forthcoming Nissan X-Trail. It is also well-established in all regions & is expected
to grow rapidly in the next years.

Honda Cars India:

Honda is often recognised as one of the world's most renowned automakers. The headquarters of
the firm are in Tokyo, Japan. Its primary business is the manufacture of motorbikes, cars, and power
equipment. The company sells passenger cars, family waggons, minivans, sports utility vehicles, &
compact automobiles all around the world. Customers and dealers can both benefit from their
financial services. Their products are sold through a network of dealerships, outlets, distributors, and
independent retail dealers. Domestic sales fell 6.52 percent in January 2016, with little more over
17000 units sold. City and Amaze were the vehicles that aided the company's expansion during the
year. The new Honda City has been a huge success, with over 1 lakh units sold in only a few months
after its introduction. In addition to domestic sales, the company exported 400 units. Honda hopes
to enter a new market and resurrect some old brands by releasing the BR-V compact SUV and the
Accord Hybrid in 2016. Amaze, Honda's first diesel vehicle, would be three years old by April of 2016.

MARKET SHARE:
Tata Motors has climbed to become India's third-largest vehicle manufacturer, with a market share
of well over 9% in the world's fourth-largest car market, up from 4.6 % in 2016 and 4.8 % in 2020. In
FY21, the company sold 222,025 passenger vehicles, a 69 percent increase over the previous year.
Passenger automobile sales in the country, on the other hand, fell by 6.2 percent in the fiscal year.
The business had 9.16 percent of the domestic market in April, up from 8.77 percent the previous
month, according to the Federation of Automobile Dealers Association.

COMPETITIVE ADVANTAGE:
The business, which is based in India, confronts stiff competition since it supplies a low-cost labour
base from which it targets not just the Indian market but also other developing nations with a wide
range of low-cost automobiles. The goods are manufactured at a lower cost & marketed in new
areas, producing significant revenue for the company.

The country's car industry norms and regulations, as well as the availability of low-cost vehicle parts,
are two of the most important factors that contribute to the brand's commercial success.

TATA Motors' groundbreaking innovations and R&D have set a high bar for competitors. Through its
various research centres around the country, the brand seeks to improve engine efficiency, design,
style, & vehicle instrumentation.

TATA Motors has acquired a number of international businesses throughout the years in order to get
access to global markets. While the firm has performed successfully in its own market, its subsidiary
Jaguar Land Rover has emerged as a major luxury vehicle maker. This massive expansion period
necessitates major product development, capacity capitalization, & different national & global
mergers.

PRODUCT POSITIONING:
Tata Motors is aiming to increase passenger car sales through a combination of network expansion,
dealer development, and product positioning tactics. Tata Motors' new approach has already helped
the company reach a 1% market share this fiscal year. The company's intention to introduce two
new automobiles every year is expected to aid in its regaining of its position.