Synergy PaperWorks

“Go Green Pakistan”

FYP Team

Supervised by
Mr. Syed Zeeshan Haider

Department of Management Sciences

National University of Computer and Emerging Science
Chiniot-Faisalabad, Pakistan
2020
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Researcher’s Submission
This includes the title of the report and its occasion.

Intellectual Property Right Declaration

This is to declare that the work under the:

Title: Synergy PaperWorks carried out in partial fulfillment of the requirements of:

BS FYP MS Research Survey MS Thesis Course Project

Is the sole property of the National University of Computer and Emerging Science, and is
protected under the intellectual property right laws and conventions. It can only be
considered/used for purposes like extension for further enhancement, product development,
adoption for commercial/organizational usage, etc., with the permission of the University
This above statement applies to all students and faculty.
Date: 3 July 2021

Student
Name: Fatima Tu Zuhra

Signature:

Supervisor (Faculty)
Name: Syed Zeeshan Haider

Signature: ______________
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Anti-Plagiarism Declaration
This is to declare that the above publication produced under the:

Title: Synergy PaperWorks

Is the sole contribution of the author(s) and no part hereof has been reproduced on
as it is basis (cut and paste) which can be considered as Plagiarism. All referenced
parts have been used to argue the idea and have been cited properly. I/We will be
responsible and liable for any consequence if violation of this declaration is
determined.
Date: 3 July 2021

Student

Name: Fatima Tu Zuhra

Signature:
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Acknowledgement
First of all, I would like to thank Allah sweet and His messenger, Prophet Muhammad S.A.W. it
is because of His blessing; it is possible for me to finish my final year project. I have finally
managed to finish this project with great enthusiasm and determination. All the time spent to
search and discuss ideas will be worth my effort and time, Insha’Allah. Therefore, I would like
to acknowledge with thanks, the individuals who have guided me in this project. Firstly, I would
like to thank Head of Department, bachelor’s in business administration, National University of
Computer and Emerging Sciences who despite his busiest routine provided his guidance and
valuable suggestions throughout the semester. Then, I would like to thank all other faculty
members for giving ideas and explaining critical aspects related to the project. Lastly, I also want
to thank my parents who always prayed well for me and gave their time to hear my problem.I
have no valuable words to express my thanks, but my heart is still full of the favors received from
every person.
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Executive Summary
Synergy PaperWorks is a unique concept based on making seed-infused paper bags,
business cards, and price tags from recycled paper. The aim of this business is crafting fine
quality seed infused paper with organic fibers and preowned papers. Our paper is made
with no new fibers which mean no plants are cut to manufacture our products instead you
can grow new plants by sowing pieces of seed infused paper into the soil. As Government
of Pakistan is banning the usage of plastic bags, so the trend and demand of paper bags is
rising because it is necessity of every person to bring products in bags. Synergy
PaperWorks will provide environment friendly solution for this problem that is paper bags.
Many companies and brands are using promotional strategies to attract their customer and
such they would like to use our seed infused business cards and price tags to spread positive
image for their business. A huge advantage to Synergy PaperWorks is that there is no as
such manufacturer of seed-infused paper products in the market. However, we will face
certain threats like more usage of paper bags by people and less awareness about seed
infused papers.
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Table of Contents
1. Business Introduction ....................................................................................................................... X
1.1 Company Description ............................................................................................................................. X
1.2 Mission statement.................................................................................................................................. X
1.3 Vision statement .................................................................................................................................... X
1.4 Goals and objectives............................................................................................................................... X
1.5 Slogan .................................................................................................................................................... 2
1.6 Logo ....................................................................................................................................................... 2
1.7 Current status ........................................................................................................................................ 2
1.8 Legal status ............................................................................................................................................ 2
1.9 Ownership ............................................................................................................................................. 2
2. Product Description ...........................................................................................................................3
2.1 Basic need .............................................................................................................................................. 3
2.2 Product portfolio .................................................................................................................................... 3
2.3 Development status and tasks ................................................................................................................ 6
2.4 Challenges and Risks............................................................................................................................... 6
3. Operations plan.................................................................................................................................7
3.1 Production ............................................................................................................................................. 7
3.2 General approaches to operations .......................................................................................................... 8
3.3 Business location .................................................................................................................................... 8
3.4 Facilities and equipment ......................................................................................................................... 9
3.5 Operations management technique ...................................................................................................... 10
4. Cost/Revenue calculation ................................................................................................................ 10
4.1 Start-up Cost ........................................................................................................................................ 10
4.2 Expected market size ............................................................................................................................ 11
4.3 Expected revenues ............................................................................................................................... 13
4.4 Break even ........................................................................................................................................... 13
5. Overall Schedule .............................................................................................................................. 14
6. Management Team and Company Structure..................................................................................... 15
6.1 Organogram ......................................................................................................................................... 15
6.2 Recruiting ............................................................................................................................................ 16
6.3 Training and Development.................................................................................................................... 17
6.4 Compensation and appraisals ............................................................................................................... 18
7. Industry Analysis ............................................................................................................................. 20
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7.1 Industry size, growth rate, and sales projection ..................................................................................... 20

7.2 Industry Structure ................................................................................................................................ 20
7.3 Key success factors ............................................................................................................................... 21
7.4 Industry trends ..................................................................................................................................... 21
7.5 Long-term prospects............................................................................................................................. 22
7.6 Porter’s Five Forces Analysis ................................................................................................................. 22
8. Market Analysis .............................................................................................................................. 23
8.1 Market Segmentation........................................................................................................................... 24
8.2 Target market selection ........................................................................................................................ 25
8.3 Competitor Analysis ............................................................................................................................. 25
8.4 Situation Analysis ................................................................................................................................. 25
8.5 Marketing Research ............................................................................................................................. 28
9. Marketing Plan ............................................................................................................................... 33
9.1 How the business will market and sell its products ................................................................................ 33
9.2 Marketing strategy/marketing mix ....................................................................................................... 34
9.3 Positioning ........................................................................................................................................... 35
9.4 Points of differentiation ....................................................................................................................... 35
9.5 Promotion Plan .................................................................................................................................... 36
10. Financials..................................................................................................................................... 40
10.1 Start-up Cost ........................................................................................................................................ 40
10.2 Assumptions Sheet ............................................................................................................................... 42
10.3 Projected Income Statement for three years ......................................................................................... 50
10.4 Projected Balance Sheet for three years ................................................................................................ 51
10.5 Projected Cash Flow Statement for three years ..................................................................................... 52
10.6 Breakdown Analysis (Time and Units) ................................................................................................... 52
10.7 NPV and IRR Calculation (project life 10 years) ...................................................................................... 53
11. Financing ..................................................................................................................................... 53
11.1 Personal Investment............................................................................................................................. 53
11.2 Patent Capital ...................................................................................................................................... 53
11.3 Grants .................................................................................................................................................. 54
12. Future Developments (Ansoff Matrix) ........................................................................................... 54
12.1 Product Development........................................................................................................................... 54
12.2 Market Development ........................................................................................................................... 54
13. conclusion .................................................................................................................................... 55
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List of Figures
FIGURE 1 SYNERGY PAPERWORKS LOGO ........................................................................................................................... 2
FIGURE 2 CURRENT PRODUCTS BUSINESS CARD ............................................................................................................... 3
FIGURE 3 CURRENT PRODUCTS BAG .................................................................................................................................. 4
FIGURE 4 CURRENT PRODUCT PRICE TAGS ........................................................................................................................ 4
FIGURE 5 FUTURE PRODUCTS GREETING CARDS ............................................................................................................... 4
FIGURE 6 FUTURE PRODUCT ENVELOPS ............................................................................................................................ 5
FIGURE 7 FUTURE PRODUCT CALENDAR ............................................................................................................................ 5
FIGURE 8 FUTURE PRODUCT BOOKS MARKS ..................................................................................................................... 5
FIGURE 9 SYNERGY PAPERWORKS PACKAGING ................................................................................................................. 7
FIGURE 10 SYNERGY PAPERWORKS BUSINESS LOCATION ................................................................................................. 9
FIGURE 11 SYNERGY PAPERWORKS START-UP COST ....................................................................................................... 10
FIGURE 12 SYNERGY PAPERWORKS TARGET MARKET ..................................................................................................... 11
FIGURE 13 SYNERGY PAPERWORKS TARGET CUSTOMERS .............................................................................................. 12
FIGURE 14 SYNERGY PAPERWORKS BUSINESS CARDS ..................................................................................................... 12
FIGURE 15 SYNERGY PAPERWORKS EXPECTED REVENUES .............................................................................................. 13
FIGURE 16 SYNERGY PAPERWORKS BREAK EVEN ............................................................................................................ 13
FIGURE 17 SYNERGY PAPERWORKS SCHEDULE ............................................................................................................... 14
FIGURE 18 SYNERGY PAPERWORKS ORGANOGRAM ....................................................................................................... 15
FIGURE 19 EMPLOYEE PERFORMANCE APPRAISALS ........................................................................................................ 19
FIGURE 20 RESPONSES .................................................................................................................................................... 29
FIGURE 21 GENDER STATISTICS ....................................................................................................................................... 29
FIGURE 22 AGE STATISTICS .............................................................................................................................................. 30
FIGURE 23 EFFECTS OF PLASTIC USAGE .......................................................................................................................... 30
FIGURE 24 INITIATIVE REQUIRED .................................................................................................................................... 30
FIGURE 25 BENEFITS OF PLANTABLE PAPERS ................................................................................................................... 31
FIGURE 26 BAGS AT CHECKOUT ...................................................................................................................................... 31
FIGURE 27 HURDLES FOR PLANTABLE BAGS .................................................................................................................... 31
FIGURE 28 WILLINGNESS FOR TREE PLANTATION ........................................................................................................... 32
FIGURE 29 PREFERENCE OF PLANTABLE BAGS ................................................................................................................ 32
FIGURE 30 CLIMATE AWARENESS ................................................................................................................................... 32
FIGURE 31 BILLBOARD...................................................................................................................................................... 37
FIGURE 32 POSTER ........................................................................................................................................................... 37
FIGURE 33 STANDEE 1 ...................................................................................................................................................... 38
FIGURE 34 STANDEE 2 ...................................................................................................................................................... 39
FIGURE 36 START-UP COST .............................................................................................................................................. 40
FIGURE 37 VARIABLE COST............................................................................................................................................... 41
FIGURE 38 SALES BUDGET 1 ............................................................................................................................................. 42
FIGURE 39 SALES BUDGET 2 ............................................................................................................................................. 42
FIGURE 40 SALES BUDGET 3 ............................................................................................................................................. 42
FIGURE 41 PRODUCTION BUDGET 1 ................................................................................................................................ 43
FIGURE 42 PRODUCTION BUDGET 2 ................................................................................................................................ 43
FIGURE 43 PRODUCTION BUDGET 3 ................................................................................................................................ 43
FIGURE 44 DIRECT MATERIAL BUDGET 1 ......................................................................................................................... 44
FIGURE 45 DIRECT MATERIAL BUDGET 2 ......................................................................................................................... 44
FIGURE 46 DIRECT MATERIAL BUDGET 3 ......................................................................................................................... 44
FIGURE 47 DIRECT LABOR BUDGET 1 ............................................................................................................................... 45
FIGURE 48 DIRECT LABOR BUDGET 2 ............................................................................................................................... 45
FIGURE 49 DIRECT LABOR BUDGET 3 ............................................................................................................................... 45
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FIGURE 50 MANUFACTURING OVERHEAD 1 .................................................................................................................... 46

FIGURE 51 MANUFACTURING OVERHEAD 2 .................................................................................................................... 46
FIGURE 52 MANUFACTURING OVERHEAD 3 .................................................................................................................... 47
FIGURE 53 FINISHED GOODS INVENTORY 1 ..................................................................................................................... 47
FIGURE 54 FINISHED GOODS INVENTORY 2 ..................................................................................................................... 48
FIGURE 55 FINISHED GOODS INVENTORY 3 ..................................................................................................................... 48
FIGURE 56 SELLING AND ADMINISTRATIVE EXPENSE 1 ................................................................................................... 49
FIGURE 57 SELLING AND ADMINISTRATIVE EXPENSE 2 ................................................................................................... 49
FIGURE 58 SELLING AND ADMINISTRATIVE EXPENSE 3 ................................................................................................... 49
FIGURE 59 INCOME STATEMENT ..................................................................................................................................... 50
FIGURE 60 INCOME STATEMENT ..................................................................................................................................... 50
FIGURE 61 BALANCE SHEET .............................................................................................................................................. 51
FIGURE 62 CASH FLOW .................................................................................................................................................... 52
FIGURE 63 BREAKDOWN ANALYSIS .................................................................................................................................. 52
FIGURE 64 NPV AND IRR .................................................................................................................................................. 53
Synergy Paperwork

1. Business Introduction

1.1 Company Description

Synergy PaperWorks is a unique business idea that aims to craft seed-infused paper
products made from existing organic fibers and pre-owned papers with seeds infused in
them. Our paper products are handmade that can be customized according to the choice of
the customer. As Government of Pakistan has been banning plastic bags from all over the
country, it rises up the demand of paper bags. Synergy PaperWorks will provide
environmentally friendly solution for this by making seed infused paper bags. After
receiving orders from customers our employees will firstly make paper from previously
existing papers and then infused seeds in it. Lastly, they will print on it according to the
demand of the customers and will make products from it i.e., business cards, papers bags,
and price tags. Our target customers will be brands and business companies. Our business
comes under growing.

1.2 Mission statement

We are making nature responsible products. The start of our cycle is with raw
materials from waste, which end in soil, and germinates into flowers and vegetables.
Our product provides a fair moment of happiness and surprise.

1.3 Vision statement

To help in building a better world by making eco-friendly and socially responsible
paper bags, business cards, and tags from recycled papers and seeds.

1.4 Goals and objectives

• Our goal is to run an environmentally friendly profitable operation by limiting
expenses and increasing revenues.
• To become more efficient in business operations to increase productivity.
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• To help government in reducing the use of plastic bags by giving solution.

• To provide awareness about the importance of planting trees and how hazardous
is use of plastic bags.

1.5 Slogan
“Go Green Pakistan”
Our slogan is inspired by the objective of the company to provide environmental
friendly solution to the problem of using plastic bags and its hazards.

1.6 Logo

Figure 1 Synergy Paperworks Logo

1.7 Current status

We are at the stage of planning business operations. We made mission and vision
statement and then defined our goals. We analyzed start-up cost and enlist all the
necessary materials required for our business. We decided the place where are going
to take a shop for rent to perform our business activities.

1.8 Legal status

The company will be registered under Pakistan standards and Quality Control
Authority. Our company will strictly obey the rules given by Pakistan standards and
there will be no compromise on quality of products.

1.9 Ownership
This business is based on sole proprietorship in which Ms. Fatima will be the sole
owner and will be responsible for its debts. As this is the start-up business sole
proprietorship will be suitable as revenues will be small initially.
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2. Product Description

2.1 Basic need

Synergy PaperWorks is offering customized seed infused paper products including
paper bags, business cards, and price tags. Our company will design and made
products according to the demand of the customer. Different sizes of the bags are
available with various options of printing on them. Customer can also choose seeds
from the given choice. We are making nature responsible products. The start of our
cycle is with raw materials from waste, which end in soil, and germinates into flowers
and vegetables. Our product provides a fair moment of happiness and surprise.

2.2 Product portfolio

2.2.1 Current products

2.2.1.1 Business cards
Many businesses use various promotional tactics to attract their customers. Our
plantable business cards are providing opportunities for firms to spread positive word
about their company.

Figure 2 Current Products Business Card

2.2.1.2 Plantable bags

Our company is providing various varieties of plantable bags. After the ban of plastic
bags people have switched towards the paper bags. Various brands are using plantable
bags to show how environmental responsible there business is.
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Figure 3 Current Products Bag

2.2.1.3 Price tags

Our company is providing plantable price tags.

Figure 4 Current Product Price tags

2.2.2 Future products

2.2.2.1 Greeting cards
Plantable greeting card is a great way to convey your message, which will give it long
lasting message because when the card will be planted, it will grow into beautiful
plant.

Figure 5 Future Products Greeting cards

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2.2.2.2 Envelops
After the use of plantable envelopes they can be planted and grew into beautiful
flower, herbs or vegetable.

Figure 6 Future Product Envelops

2.2.2.3 Calendar
This will be the most gorgeous gift you can give to someone for New Year as each
paper of calendar will be planted and transformed into plants.

Figure 7 Future Product Calendar

2.2.2.4 Books marks

These plantable bookmarks can be used as gift of appreciation because after planting
them they will grow into plants.

Figure 8 Future Product Books marks

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2.3 Development status and tasks

After making plans for the business, now we are moving forward to complete our
tasks as:
• A shop is taken on rent at location feasible for our business.
• Ordered blender machines from AliExpress, which is expected to be
delivering at the end of the month.
• Ordered printing machine from Daraz.pk, which will be delivered in coming
week.
• Ordered screens from Daraz.pk, which will be delivered within 3-7 days.
• Bought all stationary from Aminpur Bazar.
• Bought seeds from Pak Seed Store.
• Ordered necessary furniture.

2.4 Challenges and Risks

2.4.1 Challenges
A major challenge that we are likely to face is that we are the new seed paper bag
manufacturing company, and we don’t have financial capacity to beat the already
established paper bag industries. Moreover, one big challenge, which we will face, is
that people are unaware of the importance of seed paper bags as simple paper bags
are more famous and traditionally in use by the local customers. It will be challenging
to promote our business within the limited cash reserves as a beginner.

2.4.2 Risk
➢ Functional
Damage to machine and equipment due to careless usage. Power supply shortage
would lead to poor production.
➢ Financial
Monetary loss of customers due to poor satisfaction and unexpected extra costs
incurred.
➢ Temporal
Waste of time and delays in the production.

➢ Physical
Personal injury to labors during operating machinery.
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3. Operations plan
3.1 Production
Plantable paper products are manufactured in following steps:

3.1.1 Cutting
Previously used papers are cut don into small pieces, which are then soaked into the
water overnight.

3.1.2 Blending
Soaked paper pieces are then added into the blender machine where this material is
blended finely into slimy texture.

3.1.3 Pressing
This blended material is then pressed into screens with towels and excess water is
soaked.

3.1.4 Seeds infusion

Seeds are then infused onto the paper molds.

3.1.5 Printing
These papers are then transferred to printing machines where they are printed
according to the choice of the customer.

3.1.6 Making products

After that, bags, business cards, and price tags are made according to the order
received.

3.1.7 Packaging
Once the products are made, they are packed into the carton box for safe
delivery.

cutting
scraps blending

pressing

making seeds
products infusion

printing

Figure 9 Synergy Paperworks Packaging

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3.2 General approaches to operations

3.2.1 Front stage activities

o Providing services 6 days in a week from 9:00AM till 6:00PM
o Records will be maintained electronically.
o Receipts will be provided to the customers.
o Customers can give feedback.
o Customers can order customize designs for their products.

Our shop will be open 6 days in a week, and we will provide services to our customers.
Customers can give order of the products with customize designs. Receipt will be
provided to them. We will provide customer services and they can give us feedback
so that we can evaluate our product quality.

3.2.2 Back stage activities

o Legal registration of business.
o Selecting suitable shop.
o Equipment.

We will proceed according to the legal registration of our business. We will update
our designs according to the demand of the customer. We will sell our product in bulk
directly to grocery stores, brands etc. we will select shop location according tour
target market. All necessary equipment will be purchased.

3.3 Business location

We will open our shop in basement of Kohinoor Mediacom Plaza. We decide this
place because it approaches our target market such as grocery stores and clothing
brands. We will take shop on rent, which is 1400 Sq. Ft. Electricity and water supply
is sufficient in that area.
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Figure 10 Synergy Paperworks Business Location

3.4 Facilities and equipment

3.4.1 Facilities
We will provide following facilities to our customers
▪ Sample of products will be provided to the customer to choose their
design for product.
▪ We can design product for them according to their choice.
▪ Air-conditioned room with comfortable furniture will be settled for
customers.

3.4.2 Equipment
For manufacturing seed paper products, we will need following equipment:
▪ Blender
▪ Printing machine
▪ Screens
▪ Stationary
▪ Cutter
▪ Scissors
▪ Computer
▪ Punching machine
▪ Tubs
▪ Towels
.
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3.5 Operations management technique

There is several operation management techniques used by companies to run their
business efficiently. Synergy PaperWorks is a paper manufacturing business, which
works on the demand and order of the customer. For such a business Just in time is a
good technique to be used.

3.5.1 Just-in-Time
This technique is based on the policy that produced what is needed only and nothing
more than needed. Anything produced other than needed is considered a waste. As
Synergy PaperWorks is a start-up business in this our basic aim is to maximize the
profit by reducing the waste. We will manufacture seed paper products after getting
the order. By doing this we can minimize the presence of non-value operations and
non-moving inventories in the production line.

4. Cost/Revenue calculation
4.1 Start-up Cost

Figure 11 Synergy Paperworks Start-up Cost

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4.2 Expected market size

To estimate the market size of our business we will o through the following steps

4.2.1 Defining target customer

Our target customer will be whom we are providing solution of seed paper products.
We will mainly target
➢ Retail stores

➢ Clothing brands

➢ Shoe brands

➢ Corporate businesses

➢ Pharmaceuticals

4.2.2 Estimating number of target customers

Then we will estimate the number of our target customers according to the product
category.

➢ Plant-able paper bags

About half of the total sale of seed paper bags is estimated to be by retail stores all
around in Pakistan after the ban of plastics bags. Remaining half percent will be
sold to clothing, shoe brands, medical stores, and restaurants.

Figure 12 Synergy Paperworks Target Market

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➢ Plant-able price tags

Our major customers for plant-able price tags will be clothing brands.

Figure 13 Synergy Paperworks Target Customers

➢ Plant-able business cards

Our major customers for plant-able business cards will be corporate
businesses who would promote their business by showing how
environmental responsible their business is. Some portion of our sales will
be by clothing and shoe brands.

Figure 14 Synergy Paperworks Business Cards

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4.3 Expected revenues

Figure 15 Synergy Paperworks Expected Revenues

4.4 Break even

Figure 16 Synergy Paperworks Break even

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5. Overall Schedule

Figure 17 Synergy Paperworks schedule

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6. Management Team and Company Structure

6.1 Organogram

Figure 18 Synergy Paperworks Organogram

Synergy PaperWorks is a small business in nature and it requires small organization

structure.
CEO will be responsible for all the decisions and for hiring/firing of the staff of the
company. The CEO is well skilled in designing and will design the products by herself
to reduce the cost of professional designer.
Production manager will be responsible for handling, recruiting, and controlling the
employees mainly labors and machine operators.
Marketing manager will be responsible for promoting the product in the market under
the given budget.
Accountant will maintain the record of sale and purchase of products.
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6.2 Recruiting

Recruiting is a challenge for small business like ours. A good recruiting strategy is
required to hired quality candidates. Following are the smart recruitment strategies,
which we will use in our business:

6.2.1 Utilize referrals

Referrals can make the hiring process smoother and easier for small businesses.
We will ask fellow business owners for referrals. It will make the recruiting
process easier because fellow business owners are already dealing with the
employees whom we need for our business and they can suggest good employees
to us.

6.2.2 Post on job niche sites

It’s not easy for small businesses to stand out on popular sites, so it may be worth
posting job opening on niche job sites. Niche job boards generally have fewer
listings and fewer mega-sized employers that give small business like us to stand
out in front of competitors.

6.2.3 Hire on a trial basis

To find right candidates we will consider hiring on a freelance and trial basis.
We will give various manufacturing projects to the employees and if we find
them good in work then we will hire them on permanent basis.

6.2.4 Job description

It is a quick way to improve recruiting process. We will right clear and specific
job description to attract the relevant pool of candidates. Our job description will
be detailed but reasonable so that candidates find it easy to understand.

6.2.4.1 Production manager

The production manager will be responsible for managing the production
functions. He/she will perform the recruitment and selection process of labors
and machine operators.
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6.2.4.2 Marketing manager

He/she will be responsible for making the report bout the demand of the
customers and the new market trends. He/she will give solution to the company
to promote their products and will make strategies to promote the business in
effective way.
6.2.4.3 Accountant
The accountant will be responsible to inform the management about the financial
condition of the company by preparing the financial reports after analyzing the
accounting data. He/she should be responsible while dealing with legal terms
and taxation.
6.2.4.4 Labor
The labor should be skilled in manufacturing the paper products. He/she will
take care of the machinery and the products used in manufacturing and handle
raw materials carefully.
6.2.4.5 Machine operator
He/she will maintain the machinery and control the proper functioning of the
machinery. Machine operator will be responsible to operate machines carefully
and conducting quality checks.

6.2.5 Offer relevant perks

Perks can be a good way to attract talented pool of applicants. In addition to good
company culture, we will offer work life balance and health insurance packages
to appeal broad range of candidates.

6.3 Training and Development

Well-trained employees are vital to flourish our small business. We will use following
effective ways of training in limited budget to train our employees:

6.3.1 Internal training resources

We will conduct in house training sessions by equipping the designated
employee with appropriate training materials. Internal trainer can also benefit
from additional presentation and leadership experience.
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6.3.2 Optimize training with goal setting

Employees get more out of training when they have clear goals and a plan for
how to meet them. That is why we will establish achievement goals to attain with
training. Employees will be more likely to be motivated when training meets real
needs.

6.3.3 Establishing a mentor network

Best training comes from a more experienced employee in the same field. A
mentor allows experienced employees guide newer team members in
understanding the company and the business operations.

6.4 Compensation and appraisals

Developing comprehensive performance appraisal and compensation

policies can help in increasing the productivity of the employees.

6.4.1 Compensation

6.4.1.1 Employee benefits

It is a form of compensation in addition to salaries and hourly wages. We will
give compensation benefits packages to our employees to enhance their
performance.

6.4.1.2 Promotion Policies

We will promote employees to higher ranks, as it is a component of performance
review system. If an employee achieve the given goals within a given time period
then we will promote him/her to higher rank so that productivity and motivation
of employee increase.

6.4.1.3 Achievement based bonuses

Bonuses motivate employees to work harder in order to make the business grow.
Our company will give bonuses to employees on the basis of achievement. If an
employee achieve the given target then will give him/her bonus. Target can be
increase sales, production, customer retention etc.
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6.4.2 Appraisal

6.4.2.1 Team evaluations

We will make a team of employees in which a panel will sit together and give
reviews about their fellow worker. It is a basic appraisal method that can give
insight for the employee in a very constructive way.

6.4.2.2 Line manager appraisal

Our company’s line manager will review the performance of the employees.
Line manager controls employees under him/her due to which employees will
work efficiently knowing that someone is supervising them. They provide
coaching and performance feedback to all employees.

6.4.2.3 Human resource accounting method

This method is best for small businesses like Synergy PaperWorks where
performance of the employee can make or break the success of an organization.
We will implement this method by identifying the gap between the market and
the current package of our employee. We will then list down the achievements
like gain of new orders, improvement in revenue etc. of the employee that brings
monetary value to our business. Here is the sample appraisal form for the
evaluation our employees.

Figure 19 Employee Performance Appraisals

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7. Industry Analysis

7.1 Industry size, growth rate, and sales projection

Due to the ban on usage of plastic bags all over Pakistan, the opportunity for
substitute like planatble bags has emerged. Our substitute bags are strong enough
to bear the weight of the groceries and are environmentally friendly. Plantable
bags are really good substitute for plastic bags because they are durable, can be
recycled and are unique in nature. Currently there is huge demand of plantable
bags due to the ban on plastic bags. There is no as such competitor of plantable
bags in the market. This concept is unique, and first time introduced by Sapphire.
Our business is not at maturity level because it is an emerging idea.
There is huge potential for growth of plantable paper products because of the
ban on plastic bags. People are becoming more environmentally friendly and are
well aware about the importance of planting trees. Many brands are using
plantable paper products to promote their business and to show how
environmental responsible their business is. Hence market is wide open for
Synergy PaperWorks to lead the market because of greater demand and lesser
competitors.

7.2 Industry Structure

Although our start-up business is not as large as other paper industries, but we
will try to put the right structure at right place that will ensure the growth that
we have in our minds while starting this business. We will make sure to hire
really skilled, hardworking, honest, and customer centric employees that will
maximize our profit to run our business smoothly.
In view to this, we will hire qualified and proficient people at following positions
➢ Production manager
➢ Accounts manager
➢ Marketing manager
➢ Machine operators
➢ Labors
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7.3 Key success factors

Following are the key success factors of the Synergy PaperWorks
➢ Our plantable paper products are fully environment friendly that brings
attention of the customers.
➢ Our products have dual benefits like they are cruelty free made of recycled
paper and will be the reason for planting new trees.
➢ There are no plantable paper manufactures in the local market that is the
positive factor for us and can increase our sales.
➢ We have qualified and experienced employees to produce quality products.
➢ We are producing customized products, which is success factor.
➢ Our products are 100% reusable, recyclable and biodegradable.

7.4 Industry trends

7.6.2 Environmental trends

Previously there was no scope of plantable paper products because people were
unaware of their usage and were traditionally using plastic bags. After the ban
on plastic bags, people started moving towards the substitutes like plantable
paper bags. Many brands are using strategies like plantable price tags and
business cards to give positive image of their business. Our plantable products
are environmentally friendly and unique way to participate in making our
country green. This is the positive aspect of our business. Now the trend of using
plastic bags and ordinary paper bags is changing and people are well aware about
the significance of plantable paper products. There are many brands that runs Go
green campaigns to show positive image of their business. People like to gift
their love one gifts in plantable bags as a unique and long-lasting gift that will
be environmentally friendly too.

7.4.2 Business trends

One major trend in the plantable paper products is that most businesses are
leveraging on the fact that government of Pakistan is putting legislation to limit
the usage of plastic products which are environmental hazard hence plantable
paper products has become major substitute. After the ban of plastic bags all over
Pakistan, there is increase business trend of substitute products like plantable
paper bags.
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Our plantable products are durable and recyclable. Many businesses like clothing
brands, retail stores, pharmaceuticals etc. are using plantable paper products to
promote their business by giving positive message of planting trees.

7.5 Long-term prospects

Our long-term prospects based on our short-term goals like expanding our
business, increasing our product line, and recruiting more skilled workers. As
the usage of plastic bags is banned in Pakistan, people are moving towards
substitutes like plantable paper products. We will launch new products like
plantable greeting cards, calendars, bookmarks etc. We will maximize our profit
by increasing our sales and marketing. Our target is to lead the market because
there is no strong competitor of plantable paper products in the market.

7.6 Porter’s Five Forces Analysis

Bargaining
power of
suppliers

Threat of
Industry Threat of
new
entrants Rivalry substitutes

Brgaining
power of
buyers
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Synergy Paperwork

7.6.1 Bargaining power of suppliers

In our business there is no great impact of bargaining power of supplier and it
will be low because there is only one supplier of seeds.

7.6.2 Bargaining power of buyers

As plantable products are new in market and buyer is not familiar with them
much so, bargaining power will more inclines towards the buyer. For this we
need to improve the quality of our products to bring positive image in the mind
of the buyer. At start, we will keep our prices at moderate level so that when
customer will be used to of our products and quality then we will increase the
prices to gain maximum profit.

7.6.3 Industry rivalry

There are many paper bags industries, which are our indirect competitors, but no
direct competitor of plantable products. Industry rivalry is moderate. Our
products are environmentally friendly and promote the Go green Pakistan
campaign that is our competitive advantage.

7.6.4 Threat of substitute

Threat of the substitute is high because people like to use paper bag more. We
will overcome this threat by efficiently promoting our products and proper
campaign and by showing how environmentally friendly our products are.

7.6.5 Threat of new entrants

Threat of new entrant is low because people are not aware about the plantable
paper products. There are many paper bag businesses are working already and
there is rare chance of their manufacturing plantable bags. Also, we are
manufacturing quality and customized products.

8. Market Analysis
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8.1 Market Segmentation

Advancement in the paper product industry has allowed companies like Synergy
PaperWorks to innovate products instead of sticking to traditional paper
products. Our plantable paper products’ market is segmented as following

8.1.1 Demographic
➢ Age: 15-80
➢ Gender: Male, female, and others.
➢ Income: Above 40,000 of the earners.
➢ Social status: Lower middle class, middle class, and upper middle class.

8.1.2 Psychographic
➢ Interests: This segment includes people who are interested in playing
responsible part in the society. Some people like to be responsible citizen
and love to make their environment good. Such people would surely like to
purchase our eco-friendly plantable bags.
➢ Lifestyle: This will include people with environmental responsible
lifestyle. There are many people who like to buy innovative products. Such
people will like our plantable paper products.

8.1.3 By product
➢ Business cards: many businesses like clothing brands, restaurants etc. will
like to buy our plantable business cards to show how environmental
responsible their business is.
➢ Bags: biggest customer of our plantable bags will be retail store, shoe
brands, restaurants, and clothing brands.
➢ Price tags: clothing and show brands will be the major buyer of price tags.

8.1.4 By application
➢ Retail: these will be the major buyer of plantable bags.
➢ Restaurants: these will be the buyer of plantable bags and business cards.
➢ Pharmaceuticals: buyer of plantable bags.
➢ Pakistan horticulture authority: They can give us project to plant on the
behalf of PHA.
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Synergy Paperwork

➢ Clothing brands: buyer of all products.

➢ Shoe brands: buyer of all products.

8.2 Target market selection

Our target market will be as following
➢ Retailers: As we are producing in bulk so the best target market for our
plantable paper bags will be retail stores. We can provide them bags of their
choice and can design bags according to the demand of the retail stores.
➢ Medical stores: Big target market for our business cards and bags will be
medical stores.
➢ Clothing brands: we will design business cards, price tags, and bags
according to the demand of the clothing brands.
➢ Restaurants: we will also target restaurants and café as the customer of our
bags.
➢ PHA: Pakistan horticulture society is giving projects to businesses like
Synergy PaperWorks in which they make a contract with us to plant on the
behalf of PHA. They will provide us with fund, and we will produce
plantable bags for them and distribute to general public and urge people to
plant them. Our business will be the part of Go Green Pakistan campaign.
➢ Restaurants: they will be target market for our plantable bags and business
cards.

8.3 Competitor Analysis

Synergy PaperWorks has no direct competitors for plantable paper products. We
have many indirect competitors like paper bag manufacturer, non-woven bag
manufacturers, and cloth bag manufacturers. Our advantage is that their products
our not providing dual functions with no new innovations. Also, these
manufacturers are not making customizable products.

8.4 Situation Analysis

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Synergy Paperwork

8.5.1 SWOT Analysis

8.4.1.1 Strength
Our main strength is encouraging the consumers to stop using plastic bags and
other environmental hazard products and promoting the usage of
environmentally friendly products like plantable paper products. This is the way
for stores to increase sales by saving the environment.
Our other strength points are
➢ Customized products as per requirement of the customers.
➢ High quality products.
➢ Environmentally friendly and recyclable products.
➢ Location advantages.

8.4.1.2 Weakness
One of the major weaknesses faced by our business is how to communicate the
target market about the importance of plantable products and how beneficial
these products for our environment other than the ordinary paper products. This
product is the new innovation in the market and most of our customer is unaware
of its importance. To cope up with this problem we will make our strong
marketing strategy. Other weak points are
➢ Weak financial position as a start-up business.
➢ Lack of financial resources.

8.4.1.3 Opportunity
People in different nations and cultures are now paying more attention to the
environmental issues like hazards of plastic bags and are taking personal actions
for the welfare of the environment. Moreover, government of Pakistan has also
ban the usage of paper bags all around the Pakistan which is the opportunity for
Synergy PaperWorks. That is why products like plantable paper bags are getting
popularity because of their features like they are 100% recyclable,
decomposable, and increase the greenery. In addition, our business is setting new
trend in the market and people highly encourage innovative products. By taking
advantage of technological advancement, we can make environmentally friendly
products under limited resources.
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Synergy Paperwork

The other opportunity points are

➢ Industry trends
➢ Technological innovations.
➢ Global influences.

8.4.1.4 Threat
➢ Potential entrants in the market with the plantable products.
➢ Existing paper, clothing, and non-woven bag producers.
➢ Loss of skilled employees.

8.4.2 PESTLE Analysis

8.4.2.1 Political Factors
Political factors play significant role in defining the success of businesses like
Synergy PaperWorks. We will closely analyze these factors before entering in
the market
➢ Intellectual property protection.
➢ Anti-trust laws related to plantable paper products.
➢ Wage legislation i.e., minimum wage or overtime.
➢ Mandatory employee benefits.
➢ Industrial safety regulations in the consumer goods sectors.
➢ Bureaucracy and interference in plantable paper products by government.
➢ Pricing regulations.

8.4.2.2 Economic Factors

Following are the economic factors that we can face
➢ Economic growth rate
➢ Unemployment rate
➢ Inflation rate
➢ Interest rate
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Synergy Paperwork

8.4.2.3 Social Factors

Social factors which we should consider before starting the business are as
following
➢ Demographics and skill level of the population.
➢ Culture of the country.
➢ Attitude i.e., health, environmental consciousness etc.
➢ Entrepreneurship spirit and broader nature of the society.
➢ Education level in the country.

8.4.2.4 Technological Factors

Technology analysis involves understanding the following impacts
➢ Technology’s impact on the product offering.
➢ Recent technological development by the competitors.
➢ Having new ways of communicating with the customers.

8.4.2.5 Environmental Factors

Following are the environmental factors that we will consider before starting the
business
➢ Weather as our plantable paper products can be destroyed due to bad weather
like rain.
➢ Attitude towards green products.
➢ Attitude towards support for renewable energy.

8.4.2.6 Legal Factors

Following are some legal factors, which we should consider
➢ Copyright, patents law.
➢ Consumer protection.
➢ Health and safety law

8.5 Marketing Research

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Synergy Paperwork

8.5.1 Research Questionnaire

Figure 20 Responses

Figure 21 Gender Statistics

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Figure 22 Age Statistics

Figure 23 Effects of Plastic Usage

Figure 24 Initiative Required

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Figure 25 Benefits of plantable Papers

Figure 26 Bags at checkout

Figure 27 Hurdles for Plantable Bags

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Figure 28 Willingness for Tree plantation

Figure 29 Preference of Plantable Bags

Figure 30 Climate Awareness

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Synergy Paperwork

8.5.2 Customer Analysis

We will offer our products to the commercial users i.e. B2B
➢ Retailer like grocery stores, Bata, service etc.
➢ Restaurants and cafes.
➢ Clothing brands.
➢ Pharmacies.

9. Marketing Plan

9.1 How the business will market and sell its products
In order to continue to be in business and to grow we need to adopt following
strategies to market our business
➢ We will inaugurate our business with the grand party in which friends and
family will be invited to whom we will give promo codes.
➢ We will introduce our plantable paper products business by sending
introductory letters along with posters and brochures to corporate
businesses, retail stores, pharmacies, clothing brands, restaurants etc.
➢ We will ensure to manufacture wide variety of designs of our products.
➢ Make use of attractive handbills to create awareness and also direction
towards our outlet.
➢ We will position our billboards at famous places around the city.
➢ We will design a loyalty plan to that will make us able to reward our regular
customers.
➢ We will promote our products through internet.
➢ Engage in direct marketing and sales.
➢ We will encourage the use of positive word of mouth marketing.
➢ We will go for personal selling as it is a start-up business. Personal selling
will be looked upon by internal salespeople.
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Synergy Paperwork

9.2 Marketing strategy/marketing mix

9.2.1 Product
We are providing different product line of plantable paper products to our
customers. Our products can be customized according to the choice of the
customer in variety of designs and sizes.
Our product folio is as follows
➢ Business cards
➢ Price tags
➢ Bags

9.2.2 Price
The price of the products may vary depends on the size and design of the product.
Our prices our higher than ordinary paper products because we are offering
plantable paper products with dual function and our products are 100%
recyclable and environmentally friendly. The standard price of our products is
as following
➢ Business cards: Rs.5
➢ Price tags: Rs.5
➢ Bags: Rs.50

9.2.3 Place
We are planning to open our shop in the basement of Mediacom plaza Kohinoor.
This place is near all brands and corporate businesses where people can approach
us easily. Parking area is also available which will be convenient for our
customers. We will open more outlets once we will achieve the planned revenue
from our business in future.

9.2.4 Promotion
We are planning to spend more on promotion because as a startup business with
innovative idea we need to attract more customers to promote our business. Our
target is to make customers aware about the importance of our products. We will
promote our business mainly through social media apps like Facebook and
Instagram. We will also promote through billboard, posters, and
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Synergy Paperwork

standees at various places in the city. We will offer promo codes tour friends and
family to promote the business.

9.3 Positioning
Synergy PaperWorks is aiming to become the only plantable paper products
manufacturer with no competitor in the market. We will position our self as the
innovative paper product producers with high quality and latest designs offering.
Our main aim is to make our customer aware about the importance of plantable
paper products and their positive affects to the environment and to position our
self as environmental responsible company which manufactures paper products
without cutting of tress and is taking initiative to plant more trees to make our
country green. We will be the only paper products company which will run Go
Green Campaign along with the normal business.
Our positioning statement is
“Go Green Pakistan”
We will position our business as the paper product manufacturer with the aim to
make Pakistan green.

9.4 Points of differentiation

Synergy PaperWorks is an innovative plantable paper bag manufacture. There
are no direct competitors in the market. However, simple paper products
manufactures are our indirect competitors. Following are the points of
differentiation of our business
➢ Design: we are offering various designs in our products. Also, customers
can give customize orders for their product. Variety of sizes for bags are also
available for customers depending on their needs. We can print design and
logo of the companies on the paper products. Due to this feature our
customer will be ready to pay premium prices.
➢ Plantable: the main point of differentiation from our competitors is that our
products are plantable. Our products are not ordinary. After using the
product, you cannot simply dump it, but you can plant and help in playing a
role of responsible citizen by growing trees. We are providing unique feature
in which people can buy plantable products with seed of their choice.
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Synergy Paperwork
➢ Price: we are charging more than the ordinary paper products because our
products are 100% recyclable and are made of pre-owned paper without the
cutting of new trees. It set the idea of level of more quality than our
competitors.
➢ Customer service: we will be known as excellent customer service
provider. We will respond to the queries of the customer timely. Our
attendant will respond to the customers and take orders. He will also help in
designing customized products for our customers.
➢ Handmade: the most distinctive feature of our business is that we our
offering handmade products tour customers. The main differentiation for
Synergy PaperWorks is quality, not in terms of ingredients but also when it
comes to the final product. Our skilled employees will manufacture premium
quality paper with hands.

9.5 Promotion Plan

9.5.1 For 3 Years

9.5.1.1 Pre-Launch
We will pre-launch for promotional purposes. We will use inbound
marketing strategy in which we will promote our business and draw
customers towards our products through content marketing, social media
marketing, search engine optimization and branding. This is the positive
word of mouth strategy which will help us in building relations and
promoting our business.
9.5.1.2 Launch
We will officially launch by social media marketing and Google AdSense.
We will send PR packages to the bloggers to promote our business
through their positive word of mouth for our business. We will also give
promo codes to the bloggers so that their followers can shop from us by
availing offers.
9.5.1.3 Post-Launch
Post-launch will be about analyzing the customer’s traffic. We will take
customers feedback and according to that our marketing manager will design
promotional strategies to grab the attention of the customers. Based on the
demand of the customers we will design new products and will make promotions
by advertising on big screen and by paid social media campaign.
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Synergy Paperwork

9.5.2 Billboard

Figure 31 Billboard

9.5.3 Poster paper

Figure 32 poster
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9.5.4 Standee 1

Figure 33 standee 1
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9.5.5 Standee 2

Figure 34 standee 2
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10. Financials

10.1 Start-up Cost

10.1.1 Fixed Cost

Figure 35 Start-up Cost

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10.1.2 Variable Cost

Figure 36 Variable Cost

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10.2 Assumptions Sheet

10.2.1 Sales Budget

Figure 37 Sales Budget 1

Figure 38 Sales Budget 2

Figure 39 Sales Budget 3

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Synergy Paperwork

10.2.2 Production Budget

Figure 40 Production Budget 1

Figure 41 Production Budget 2

Figure 42 Production Budget 3

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Synergy Paperwork

10.2.3 Direct Material Budget

Figure 43 Direct Material Budget 1

Figure 44 Direct Material Budget 2

Figure 45 Direct Material Budget 3

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10.2.4 Direct Labor Budget

Figure 46 Direct Labor Budget 1

Figure 47 Direct Labor Budget 2

Figure 48 Direct Labor Budget 3

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10.2.5 Manufacturing Overhead

Figure 49 Manufacturing Overhead 1

Figure 50 Manufacturing Overhead 2

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Figure 51 Manufacturing Overhead 3

10.2.6 Finished Goods Inventory

Figure 52 Finished Goods Inventory 1

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Figure 53 Finished Goods Inventory 2

Figure 54 Finished Goods Inventory 3

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10.2.7 Selling and Administrative Expense

Figure 55 Selling and Administrative Expense 1

Figure 56 Selling and Administrative Expense 2

Figure 57 Selling and Administrative Expense 3

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Synergy Paperwork

10.3 Projected Income Statement for three years

Figure 58 Income Statement

Figure 59 Income Statement

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Synergy Paperwork

10.4 Projected Balance Sheet for three years

Figure 60 Balance Sheet

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10.5 Projected Cash Flow Statement for three years

Figure 61 Cash Flow

10.6 Breakdown Analysis (Time and Units)

Figure 62 Breakdown Analysis

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10.7 NPV and IRR Calculation (project life 10 years)

Figure 63 NPV and IRR

11. Financing
Synergy PaperWorks is a start-up business which is owned solely by Ms. Fatima. She
did not intend to welcome any other external business partners that is why she has
restricted the sourcing of start-up capital to 3 major sources.
These are sources I intent generating startup cost
11.1 Personal Investment
When starting a business your first investor should be yourself; either with
your own or with collateral on your assets. For Synergy PaperWorks 30% of
the total start-up cost will be provided by the personal savings of the owner.
11.2 Patent Capital
This is the money loaned by friends and family. This money is repaid when
business profits will increase. For Synergy PaperWorks 60% of start-up
capital will be provided by parents. Which will be paid later when business
will start making profits.
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Synergy Paperwork

11.3 Grants
Obtaining a grant to fund young and new businesses is not easy. That’s why we
don’t hear it happening too often. However, grant programs do exist for green
projects like Synergy PaperWorks. Parks and horticulture authority (PHA)
provides grants in Pakistan to small businesses which works for green projects.
Our business is completely based on green projects which promotes usage of
environmentally friendly recycled products while reducing the use of
environmental hazards products. After sending the request for proposal for our
business the PHA is agreed on giving us grant of 10% of our start-up capital in
return of which we will plant trees in green belt by the left-over seed papers
instead of dumping them.

12. Future Developments (Ansoff Matrix)

Following are the four strategies of Ansoff Matrix:
• Market Penetration
• Product Development
• Market Development
• Diversification
For Synergy PaperWorks following strategies will be used

12.1 Product Development

It focuses on entering new products to an existing market. For Synergy
Paperworks we will seek this strategy to expand our business. After the
successful selling of our current products, we will introduce new products in our
existing market. New products will include plant-able bookmarks, plant-able
calendars, plant-able greeting cards, and plant-able envelops. Our aim is to bring
new plant-able paper products in the market to promote and extend our business
and to cover broad range of market.

12.2 Market Development

We will use market development strategy for Synergy PaperWorks as it is the
name given to the growth strategy in which business seeks to sell its products
into new markets both nationally and internationally.
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Synergy Paperwork

In future, Synergy PaperWorks will expand graphically. We will expand our

business in other cities of Pakistan like Islamabad, Lahore, Karachi, Peshawar,
Gujranwala etc. If our business will gain success in other cities of Pakistan, then
we will expand our business globally. We will expand our business first in
neighboring countries like India, Bangladesh, and china. Not only it will increase
our business but also helps in the growth of our GDP. Moreover, this will bring
positive image for our country as it is purely a green project.

13. conclusion

According to overall feasibility of the Synergy PaperWorks, our products are

innovative and liked by target market. Plan-able products are the need of the hour to
conserve our nature. After the ban on plastic products, opportunity for our plant-able
products is open. Also, government is favoring green projects like our busines for the
betterment of the environment. People are also aware about the importance of the
plant-able paper products and are willing to purchase green products for the good of
the country. In future we will produce new products to promote green project. After
the ban of plastic products, it is high time for our business to bring green products in
the market. We are hoping to bring more innovative and green products in the market
by making better image of our business in the mind of the consumers.