 I nstagram Mar keting

How t oGai naMassi veFol l

owingonI nstagr
am:10Pr ovenTact icsToGr ow Followersand
Engagement .
Instagr am nowhasmor ethanonebi l
li
onuser s,andsky -
highuserengagementl evel
s.
Andwi th80per centofaccount sfollowingabusi nessonI nstagram,i tseemsl i
kemar ket
ers
mi ghtbekeenert hanev ert ogetacquai nt
edwi t
hI nstagr
am f ortheirbusiness1
Lat ely,we’vebeenshar ing, l
iki
ng,andt ryi
ngnewway stogoourI nstagram account,andit’
sbeen
somuchf un.Si
nceI nstagram isapl atfor
m we’rekeent of ocuson, wethoughti twouldbef unto
resear chsomeway stogr owaf ol
lowingthere.
Whet hery ou’
regrowi ngy ourownper sonalaccountorwor kingonbehal fofacompany ,readon
tof indoutt he10bestt actics(withtoolsandexampl es!
)weuncov eredthatcoul dhel
py ougrow
abi gger ,morerel
ev antaudi enceonI nstagram.

Bef
oregoi
ngint
othesetensteps
Wecouldl
ovetodropquickandmor
eef
fect
ivest
epst
ogai
ningmor
efol
l
ower
sinashor
tper
iod
oft
ime.

1.Followt heIGi nf
luencer
saccount
sbel
ow
@gain_ with_fame
@ig.f
ame. growth
@gain. wit
hjayjay
@ig.f
ol l
ower growth
@jayent _t
v
@gain. wit
h.ggb
@tall
.kell
@top9j a.t
v
@_ l
i
l.
bi nna
@gain_ with_majesty
@gain_ with_chi.
amar .
ka
@gain_ wit_my n
@gain_ with_kiks
@gain_ with_heebah
@afrof yb_
@trendy _.
_ t
v
@gainswi thnosa
@gain. wit
h.ji
ggy
@dor akmedi a

2.Turnont heirpostnot if
ications
3.Stayact i
veonl i
neandal way sr efr
eshy ourI
nst
agr am feedt oseewhent heymakeapostand
l
ikethepostasf astaspossi ble(t
rytobeamongt hef i
rst5likers)
4.Toav oidbeingbl ockedbyI G,giveeachpostani nterval
of1mi nutebefor
elikingthenextone.
5.Uset hesehasht agsf ormor ev isibi
li
tyandl ikes:#gai nwit
hfame#ni gerianwedding#love
#kano #af r
ican #nai jacelebrit
y #br odashaggi #owambe #kaduna #nai j
acomedy #f unny
#inst
agr am #lagosfashion#enugu#r epost#arewa#l i
ndaikeji#niger
ians#ikoy i#warri#i
badan
#krakstv #instablog #nai jafashionista #comedy #nai jaf
ood #nai jawedding #naijabusi
ness
#hustlesquare#uni l
ag

Top10I nstagram GrowthTact i

cs
10actionableway stosuperchargeyourfol
l
owergr
owt
honI
nst
agr
am:
1.Postconsistentl
y(atleastonceaday )
2.Tryvideos,l
ivevideos,andStori
es
3.Studyandusequal i
tyhashtags
4.Shareuser-generatedcontent
5.Coll
aboratewithot her
s
6.Postaty ourbestti
me
7.Usey ouranalyti
cs
8.Engagey ourfans
9.Hostcont ests
10.Cross-post
1.Postconsi st
entl
y(atleastonceaday )
Visualmar keti
ng toolTai l
wind studied morethan 100,
000 I
nst
agram pr
ofil
es i
n 2017 t
o
underst
andhowpost ingfrequencyaffectsf
oll
owergr
owthandengagementr
ate2.

Theyf
oundt
hatt
hemor
eof
teny
oupost
,themor
eli
kesandf
oll
ower
syouget
.

Accor
dingtothest
udy,pr
ofi
lesthatpostedsevenormor
etimesaweek(oratleastonceaday
)
getmoreli
kesandgai
nmor efol
l
ower sfast
erthant
hoset
hatpostl
essf
requent
ly.

Her
e’st
hei
mpactofpost
ingmor
e:

Youcanalmostdoubl
eyourfol
l
owergrowthrat
ebymov ingf
rom l
essthanonepostperweekto
1-
6postsaweek.Youcanmor ethandoubl
ey ourfol
l
owergrowthrateagai
nbymov ingfr
om
post
ing1-
6ti
mesperweekt oonceormoreperday.

Thekeytakeaway:Postconsist
entl
yonI nst
agr
am.Br
andst
hatgeti
ntoar
egul
arf
low wi
th
I
nstagr
am post
stendtoseethebestresul
ts.

Wi t
hInst
agram’
salgor
it
hmict i
meli
ne,consi
stencyfeel
sli
keakeyelementtoget
tingyourposts
seenandappearingatthetopofthet i
meli
ne.Ifyourpostsaresharedonaregularbasi
sand
picki
ngupgoodengagement,thenourhunchisInst
agram’
salgori
thm maypl
aceyourpostsnear
thetopofyourf
oll
ower’
sfeeds.

2.Tryvideos,
li
vev i
deos,andStori
es
WhileInstagr
am st ar
tedasaphot o-
shar
ingnetwor
k,i
thasgrownbey
ondjustphotos.With
feat
uresl i
kevideos,li
vev i
deos,andStori
es,br
andscannow cr
eat
emanydiff
erenttypesof
contenttoengagetheirf
ansandgr owthei
rfol
l
owing.

Her
ear
eaf
ewcompel
l
ingr
easonst
otr
ypost
ingt
hesenewcont
entt
ypes:

Theav erageengagementf orvi

deosisgr owingf astert
hantheav er
ageengagementforimages3
Wheny ougoli
veonI nst
agr am,youwillappearrightatthefrontoftheSt
ori
esfeed4
Morethan400mi l
li
onpeopl euseInstagram Stor i
eseveryday5
Fi
fty-
sev enpercentofbr andsbel i
evet hatst orieshavebeen“ Somewhateffect
ive”or“Very
eff
ecti
v e”asapartofthei
rsocial mediastrategy.

3.St
udyandusequal i
tyhashtags
We’veexpl
oredhashtagsal otonthebl og,buti
tseemst hatnowhereonsocialmediaarethey
qui
teasimportantasonInstagram.Ther i
ghthasht
ags(andlocat
iontag)canexposeyouri
mage
toalar
geandt arget
edaudience,andI nstagr
am user
sdon’tseem togethashtagfat
igueinthe
samewaytheymi ghtonothernetworks.

Duet
oit
spopul
ari
ty,
it’
sev
enpossi
blet
ofol
l
owahasht
agnow!

SimplyMeasureddidtwost udi
esandfoundthatI
nst
agram postswithbot
hhasht
agsanda
l
ocationt
aggetthehighestaver
ageengagement
6.I
notherwords,hasht
agscoul
dbeyourbest
betforgr
owingafastf
oll
owingonInst
agram.

WhileInst
agram al
l
owsforamaximum of30hashtagsperpost
,TrackMavenfoundt
hatni
ne
hashtagsseem t
obetheopt
imal
numberforget
ti
ngt
hemaximum engagement7.
Withfr
eeI nst
agram t
ool
sl i
keDisplayPurpose,Focal
mark,andAut oHash,youcaneasi l
yget
qual
it
y,relevanthasht
agsforyourInstagr
am posts.Fori
nstance,wit
hDi spl
ayPurpose,si
mply
ty
peinaf ewwor dsaboutyouri
mageandi t’
ll
recommendthet ophashtagstouse.

4.Shareuser-
generat
edcontent
I
nay ear,wegrew ourInstagr
am f
ollowingbyal
most400percent –fr
om 4,
250to21,000
fol
lowers.Andalargepercent
ageofthisgrowt
hwasaresul
tofusembr
aci
ngandshar
inguser
-
generat
edcontent.

Theeasiestwaytothi
nkaboutuser
-generatedcont
enti
sthis:br
andstaki
ngthebest-
of-
the-best
usercontentf
rom ar
oundthewebandf eaturi
ngitonthei
rownsocialmediaorotherpl
atforms
whil
egivingcr
edi
ttotheor
igi
nalcr
eator(user)
.

AtGain_
with_
famewestar
tedthehasht
ags#gainwit
hfametoshowcasetheuni
questor
iesofour
user
s.Thesehasht
agshaveopenedupahugev ari
etyofcont
entopt
ionsfr
om cur
atedstor
iesof
di
git
alnomadstosoci
almedi
at i
psfr
om market
ers.Here’
sanexample:

Besi
desgrowi
ngyourf
oll
owi
ng,di
git
alint
ell
i
gencefi
rm L2I
ncfoundt
hatuser
-gener
atedcont
ent
al
soincr
easest
heli
kel
i
hoodofanInst
agram fol
l
owerbecomi
ngacustomer
8.

5.Coll
aboratewi
thother
s
Anothergreatwaytoext
endyourI
nst
agram r
eachandgr
owy
ourf
oll
owi
ngi
stocol
l
abor
atewi
th
other
s,ei
therthr
oughpart
ner
shi
psorsponsor
ships.

I
fyouhavethebudgetforsoci
almediasponsor
ships,
theninf
luencermarket
ingmightbesui
table
f
oryou.SwedishwatchmakerDanielWell
i
ngtonisaclassi
cexampl e.Theygrewthei
rInst
agram
f
oll
owingf
rom 850,
000t o2.1mil
l
ionfol
lowersi
noney earbysponsori
ngInstagr
am i
nfl
uencers9.

TheInst
agram i
nfl
uencer
stagDanielWell
ingt
on’sInst
agr
am accountint
heirsponsor
edpost,
whi
ch dri
vespeopleto checkoutDanielWelli
ngton’
sprofi
l
e.Through t
hisstrat
egy,Dani
el
Well
i
ngtonhasamassedmor et
hanfourmil
li
onfoll
owerssofar
.

6.Postatyourbestt
imes
Aft
erlookingatmor ethanfi
vestudiesont
hebestt
imest
opost
,Il
ear
nedt
hatt
her
eisn’
ta
uni
versalbestt
imetopostonInst
agram.

I
nst
ead,
ever
ybr
andhasi
tsownbestt
imest
opost
.Youhav
eyour
s,t
oo!

Timel
inessofapostisoneofthemaj
orf
act
orsi
ntheInst
agram al
gor
it
hm.Soapossi bl
ebest
ti
mef oryoutopostonInst
agr
am i
swhenyourf
oll
owersar
emostactive.Her
e’show youcan
fi
ndthatinf
ormat
ion:

I
nt heInst
agram app,t
apony ourprofi
lephoto
Tapont heInst
agram I
nsights(barchar
t)icon
Scrol
ldownt othe“Fol
lowers”secti
onandt apon“Seemor e”
Atthebottom ofthepage,you’
llseeonwhi chdayoftheweekandatwhi
chhoursoft
hedayyour
fol
lowersaremostactive.Forexample,ourfol
lowersseem t
obemostact
iveonThur
sday
sfrom
9am t o3pm ET.Youcoul dalsolookatwher ey ourfol
l
owersar
ebasedandexperi
mentwith
ti
mest hatyouthi
nkthey’l
lbeactive

Alt
ernati
vely,y
oucanuseI nstagr
am analyti
cstool
slikeIconosquareorBuf f
erforBusi
nessto
fi
ndy ourbestti
metopostusingyourInst
agram dat
a.Thisisespeci
allyhel
pfuli
fyoudon’
thavea
busi
nesspr ofi
l
eonInst
agram and,ther
eby,noaccesstoInstagr
am Insight
s.

7.Usey
ouranal
yti
cs
Oneofthekeywaystogr
ow y
ourI
nst
agr
am f
oll
owi
ngi
stoposthi
gh-
qual
i
tycont
entt
haty
our
f
oll
ower
sli
keandwoul
dengagewi
th.

Howdoy ouknowwhatyourfoll
owersli
ke?Agai
n,I
nst
agr
am I
nsi
ght
spr
ovi
dest
hedat
afory
out
o
under
standwhi
chpost
sy ourfol
lower
sliket
hemost.

I
nt heI
nstagram app,tapony ourpr
ofi
lephot
o
Tapont heInst
agram Insi
ghts(barchar
t)i
con
Scrol
ldownt othe“Posts”secti
onandtapon“Seemor e”
Here,you’
llseeyourtoppost ssort
edbyimpressi
ons.Youcantaponthesent
enceatt
het opof
thepageandchanget hefi
lter
saccordi
ng.Forexample,
youcoul
dinst
eadseeyourt
opvideosin
thepastthreemonthssor t
edbycomment s.

Doy
ounot
iceanyt
rends?

Doesacert
aint
ypeofi
magegetmoreimpressi
onsorengagement
?Postmor
eoft
hosei
mages
andseei
fyourf
oll
ower
scont
inuet
oli
keandengagewiththem.

Youcanev endivedeeperi nt
othedat abyselect
ingapostandt appingon“View I
nsi
ght
s”.For
example,Ifoundt hat
,withoneofourr ecentposts,wereachedmor et
han1,700peopl
ewho
weren’
tfol
lowingus.Iftheyli
kethatpost
,ther
e’sahighchancethattheymightendupfol
lowing
usformoresimilarposts.

8.Engageyourfans
IntheInst
agram algor
it
hm,engagementi
soneoft hemajorconsi
der
ati
ons(
per
hapst
het
op
consi
derat
ion)whendetermi
ninghowmanypeopl
etoshowapostto.

Themor
eengagementaposthas,
themor
epeopl
ewi
l
lseei
tint
hei
rfeed.

Withmanyengagements,
yourpost
smayev enbefeatur
edinthetoppost
sofhasht
agsori
nthe
Expl
oret
ab,r
eachingev
enmor epeopl
e.Andpossi
blygai
ningmorefol
l
owers.

Agr eatpract
iceisthentoengageyourfol
lowersbyliki
ngorrepl
yi
ngt
ot hei
rcommentstoy
our
posts.Sincetheytooktheef
fortt
ocheckouty ourpostsandcomment
ingont hem,
itf
eel
sgreat
torecipr
ocatebycontinui
ngtheconv
ersati
on.

9.Hostcont est
s
Ourmostcomment ed-
onInstagram postsareallcont
estposts,wher
ewegaveoutBufferswags
astheprize.Here’
soneoft he
Thesepost saregr eatforincr
easingy ourreachonI nst
agram andgaini
ngnew f
oll
owers.For
example,youcoul dinvi
teyourfoll
owerst ocommentwi ththeirf
avor
it
eemoji
sortagaf ri
endto
entert
hecont est.

Withthehel
pofei
therthealgor
ithm oryourfol
l
owers,y
oucoul
dreachmanypeopl
ewhomi ght
nothavehear
dofyourbrandbefore.Andift
heyliket
hepost
sonyourpr
ofi
l
e,t
heymightchoose
tofol
l
owy ou.

Tohelpyougetst
art
ed,
Soci
alMedi
aExami
nerhasanawesomepr
imeronal
lki
ndsofI
nst
agr
am
cont
ests.

10.Cr oss-post
Final
ly,makesur eyourexisti
ngfansknowy ou’r
eonI nst
agram t
hroughcross-posti
ng.I
nst
agr
am
makesi tsimplet osharey ourpoststoFacebook,Twi t
ter
,andTumbl r,whichcouldbeagr eat
tacti
ct ogetsomeext r
aexposur e.
Youcanal sot r
yembeddi ngI nst
agram photosinyourblogpost
s( seethi
spostf oranexample)
oraddi nganI nstagr
am feedtoy ourFacebookpageforsomeadditional
discovery.
Onel asttacti
c: Howtodr i
vetraff
icfrom I
nstagr
am?
Oneofthechal
lengesofmarket
ingonInst
agr
am (andpossi
blyapar
tofi
tsj
oyf
oruser
s)i
sthat
youcan’
tqui
teaddlinksf
ory
ourv i
ewer
stocli
ck.

I
fyouwanttosendyourf
oll
owerst
oaspeci
fi
cli
nk,i
t’
sbecomi
ngacommonpr act
icetochange
t
helinki
nyourI
nstagr
am pr
ofi
l
eandaddthecomment“l
inki
nbio”t
oacor
respondingphotoor
v
ideo.