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UNIT-5

MARKET ORGANISATION AND CONTROL:


FOLLOWING LINK PROVIDES ANSWERS FOR THE
TOPICS IN UNIT 5 FROM BEGINNING TILL
MARKET AUDIT.
http://ranganadh-emmadi.blogspot.com/2011/01/unit-v-
marketing-organization-and.html
IMPORTANCE OF CONSUMERISM
1. Stop unfair trade practices
2. Provide complete and latest information
3. Discourage anti-social activities
4. Implementation of consumer protection laws
5. Protect against exploitation
CONSUMER RESPONSIBILITIES
1. Critical awareness
2. Action
3. Social responsibilities
4. Environment awareness
5. Solidarity
RIGHTS OF CONSUMERS
1. Right to be informed
2. Right to safety
3. Freedom to choose
4. Right to consumer education
5. Right to claim against seller
6. Right to secure ecological balance and
pollution-free environment

ADVANTAGES OF CONSUMERISM
1. Consumers choosing their life style. This means
they choose what goods they choose to have.
2. Self satisfaction- This includes their wants and
needs.
3. Maintain the economic classes, whether they
choose middle, upper or low class.
4. Customer have the opportunity to be motivated to
improve their social standing, as well as their job.

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