Case-1

Tasty Noodles Company

Study the following case and answer the question given at
the end of case study.
Tasty Noodles Company was planning to introduce 100 grams pack
of noodles into Indian market at Rs.8/- per pack during the test
marketing period of one month. During this period the company
wanted to flood the market with their noodles.
In the subsequent month, Tasty Noodles Company planned to
increase the price to Rs.12/- and change the packaging to 120 grams
with a free toy car attached to the pack.
One month before the product introduction, marketing department
brought out advertisement in the print, FM radio and television media.
There were also competitions arranged for children with prizes
sponsored by Tasty Noodles Company.
Production for the introduction phase was to be started two months in
advance. Demand for the product was estimated to be one lakh
packs for the first month and 1.2 lakhs in the second month.
Production had to be started earlier in order to meet the estimated
demand, as also to account for the change over in the pack size for
the second month.
Questions:
1. What coordination, information sharing is required between the
marketing, production, and Materials departments to integrate the
activities towards the success of the introductory campaign?
Case 2
Plastic furniture Ltd [FPL]
Study the following case and answer the question given at
the end of case study.
Plastic furniture Ltd.[FPL] manufacture a range of plastic furniture for
home as well as office use. PFL have increased their sales to large
retail outlets in last few years. Today almost all their products are sold
to large retail out lets in major cities. Without these customers PFL
would be in the category of a small manufacturer.
However theses large retailers have been demanding. PFL have had
to install EDI for connectivity and provide access to the retailers to
their inventory data for stock availability information. PFL are also
needed to provide shipment status of all orders to retailers at regular
intervals.
The latest requirement from the retailers has been the reduction of
delivery lead time from 10 days 5 days. This has created problems in
consolidation for full truck load shipments in transportation for
logistics. LTL [less than truck load] transportation will result in
increased transportation costs. Also PFL has been utilizing a
centralized distribution warehouse untill this time which is a constraint
for the new requirement from the retail stores.

Questions:
1. Explain the logistical implications of the new requirements of the
retail stores.
2. Suggest logistical solutions to PFL to meet the new requirement of
the retail stores
Case 3
M/s XYZ Ltd.
Study the following case and answer the question given at the end of
M/s XYZ Ltd. are a consumer goods manufacturing company. They
have outsourced their logistical operations [inbound as well as out
bound] to M/S ABC Ltd. Competition has forced M/s XYZ Ltd. to drop
their price in the market. Hence there is strong cost reduction drive in
M/s XYZ Ltd. M/S ABC Ltd. Have been informed by M/s XYZ Ltd that
they will have to drop their rate. The president of M/S ABC Ltd. Spoke
to the senior managers about the impending rate reduction. To keep
the profit in tact cost of logistics are to be reduced.

Question: As a management student what is your advice as student

of logistical management to M/S ABC Ltd. Please out line your
strategy