1. Define social media actions analytics.

Ans:Social media actions analytics deals with extraction, analysis, and interpretation of the
insights contained in the actions performed by social media users. Social media actions are
of great value to social media marketers because of their role in increasing revenue, brand
value, and loyalty.
2. Briefly explain the two main categories of mobile analytics.
Ans:1) mobile web analytics and 2) apps analytics.
3. What is the purpose of apps analytics?
Ans:Who are my users?
 Which countries are they from?
 What actions they are taking?
 How do my customers navigate in the app?
 What are my in-app payments and revenue?
 How long do they stay on my app?
 Which operator, operation system, and devices they use?
 What item is purchased the most?
 Which countries were top performers in terms of in-app purchases?
4. Briefly explain the different classes of mobile apps.
Ans: Apps can be classified mainly in two ways: 1) from the perspective of development and
deployment and 2) from the perspective of objectives.
5. What are some main characteristics of mobile apps?
Ans: Always On,Moveable, Location Awareness,Focused,Personalization
6. Define location analytics.
Ans:LOCATION ANALYTICS also known as spatial analysis or geo-analytics is concerned with
mapping, visualizing, and mining the location of people, data, and other resources.
7. Explain the two main categories of location analytics.
Ans: BUSINESS DATA-DRIVEN LOCATION ANALYTICS Business data-driven location analytics
deals with mapping, visualizing, and mining location data to reveal patterns, trends, and
relationships hidden in tabular business data
SOCIAL MEDIA DATA-DRIVEN LOCATION ANALYTICS Social media data-driven analytics relies
on social media location data to mine and map location of social media users, content, and
data. Social media location information comes mainly from GPS and IP.
8. What are the sources of location data?
Ans:POSTAL ADDRESS- Most business analytics applications rely on address information of
their customers, including city names, locality names, and postal or zip codes.
LATITUDE AND LONGITUDE In geography, latitude (shown as a horizontal line on a globe)
and longitude (shown as a vertical line on a globe) are used to find exact location on Earth.
GPS-BASED GPS is a satellite-based navigation system that can be used find exact location
people and resources. Mobile analytics mostly rely on GPS-based location data.
IP-BASED Public IP (Internet protocol) can be used to determine the location of Internet
users. A public IP address is an exclusive numerical address (like a home address) assigned to
a device connected to the Internet.