Country market entry Mood

1 export Model FXL 2 wholly-owned

1960s first-mover Brazil
Truck,Land Cruiser subsidiary FDI

Colombia export
Costa Rica, export
Venezuela, export
Puerto Rico export
2 joint-venture
car
1950s to 1950s first-mover Thailand 1 export manufacturer
Toyota Motor
Thailand

1947 Egypt export

1947 China. export
1939 Japan Green Field
1959 Japan Green Field

world’s most
sophisticated
market Hesitate Europe
Denmark export
Ethiopia export Crown

lesson motor vehicles that Crown

are not competitive in 5 assembly factories vibrates badly
performance, price, and FDI and easily
brand names had no chances overheated
at all of being accepted by North America
the markets. Continent USA
Canada export Corona and Corolla

West Region, Central

Region,East Region USA

High political influence due

to its several contributions
to the local politician during
Very Imp the election years, this
guaranteed the
successfulness of Toyota to
world generally.
 Toyota’s cars are highly
price of oil increased demanded as Toyota
Cost Leadership
tremendously promoted a reasonable
price on its cars

1970s 1st
Strategy Toyota had swift its
manufacturing of high
The examples
appreciation of Japanese grade of small cars to are Celica and
sporty cars. The Cost Leadership
currency multi-use pick-
examples are Celica and
up trucks
multi-use pick-up
trucks.

increase the number of

1970s 2nd price of oil increased Green Field product
units sold of Toyota’s
Strategy tremendously plants
products

Toyota Motor Company

(TMC) and Toyota Motor
to grasp the capabilities Merger
Jan-82 Sales (TMS) combined to
of Toyota to the fullest. restructuring
form Toyota Motor
Corporation.

joint-venture with Ford

Motors failed

1981
joint-venture with General
voluntary restriction on joint-venture
Motors (GM)
Japanese
exports to USA was
initiated in 1981
developing
countries/Urban Places
80's Green Field/FDI
Shenyang and Tianjin in
China

Toyota acquired Tianjin

1998 Motor Group to become China. Acquisition
Tianjin Toyota Motor Engine

New global business plan

being initiated with the New Sienna
efforts to further localize which was made
(overseas) and increase by the
imports of automobiles manufacturer of
produced overseas (in Toyota in
1995 Japan). Kentucky,
USA.
1995

first timer suppliers a

supplier’s guide giving
outlines on how to sell
supplies to the Toyota.
1997, internet services
greater understanding
on Toyota’s purchasing
activities
overseas supplier
request
for auto parts easier

Toyota had already had 34

overseas subsidiaries and
1998 affiliates throughout the
world, 150 distributors in 5
continents and 25 countries.
This indicates that Toyota is
successfully entered the
foreign market.

active played the role of a

good corporate citizen.
Toyota is actively donating
VIP to social and cultural
activities, exchange
students programs and
traffic safety campaign

Summary 1 2 3
Strategy the national level, global level
Toyota’s own
subsidiaries to
Entry Mood exporting joint ventures manufacture its
products in the
host country
 1 2
3 Toyota Do Brazil (TDB)
merged with Toyota of high political influence
Argentina

Nation-specific Strategy
3 Own assembly factories FDI

Land Cruiser

large port cities in the West

Coast Region that were crucial
for Toyota in distributing its
products to the USA
Cross-Continent
Tiara, Space Strategy
na and Corolla
 As a result, facilities of its
own by Toyota being able to
set up in the United States of
America. The advantages
towards this plan were to globalization
reduce risks and to strategy.
accumulate experience in the
local production.

supplying Daihatsu and later

exported to Japan